Businesses as we knew them before the coronavirus pandemic probably won’t be what they were, but that’s not stopping them from thinking of innovative ways to keep prioritizing consumer needs. In our second episode of Adweek Presents: The Way Forward, Adweek’s Lisa Granatstein, editor, svp programming, explored the current state of the telecommunications and telefitness…
The stakes are high for the media in the case of a sexual assault allegation against Joe Biden.
Social video application TikTok has been downloaded more than 2 billion times globally from the iTunes App Store and Google Play Store, according to new data from Sensor Tower. In the first quarter of 2020, TikTok was downloaded more than 315 million times from the App Store and Google Play, which Sensor Tower said is…
A pandemia de Covid-19 acertou em cheio a indústria da música. A necessidade de isolamento social e a proibição da realização de eventos estancou quase por inteira a fonte de renda de milhares de artistas. A crise afeta também a arrecadação de direitos autorais por execução pública, que terá uma queda de R$ 140 milhões em 3 meses, …
O post Spotify e UBC lançam fundo para artistas durante crise da Covid-19 apareceu primeiro em B9.
Ramadan, the holy month of fasting during the daily hours, starts on the 24th of April. This begins a month where food companies must abstain from showing food in their ads to avoid temptation during fasting. Despite this, McDonald’s Saudi Arabia have created a novel new way to advertise its products without being disrespectful to the Muslim faith.
Turning outdoor McDonald’s Drive-Thru screens into Ramadan Iftar Sand Clocks, falling grains of sand slowly reveal the exact time customers can break their fast. Taking 12 hours for the sand to fall – exactly the period of fasting – the grains of sand come together to form a McDonald’s meal. When the meal is complete, customers are free to order and enjoy it… just in time for Iftar! The Iftar Sand Clock is also running on McDonald’s social media stories, with special promocodes that are only revealed once the sand completely falls. By doing this, it supports their McDelivery operation to increase sales for a quarantined nation.
An online activation, cherishing a beloved Easter tradition of hitting Easter eggs to each other.
Project called “tsok-tsok online” is about keeping the most precious tradition alive in times when we are all trapped in conditions we couldn’t imagine before. Windfor’s Kyiv, together with digital studio RIBS, came up with a witty way to keep people at home and still share their favorite tradition with their loved ones, shifting an offline tradition to online, without losing its festive spirit and authenticity. Because at the end of the day, celebration is not only about a place, but about the feelings inside all of us.
OREO is bringing a touch of playfulness to our current times in a new social media campaign created by Digitas UK called The OREO Playbook.
In a series of posts across Facebook, Twitter, and Instagram, OREO is aiming to give people ideas of playful and accessible activities that will help brighten up the nationwide lockdown.
The 15 activities scheduled include amazing baking recipes such as OREO brownies or OREO rocky road, as well as other non-OREO-based fun such as new ways for improving Zoom calls or creating your very own escape room. Every single idea is about encouraging people to stay playful while staying at home and will feature the #stayhomestayplayful hashtag to inspire those who participate to share their attempts.
Instagram campaign: https://www.instagram.com/oreouki/
After months of extreme disruption, normality appears to be slowly returning to China’s cities. It’s rare to be excited about traffic, but in China, gridlocked roads are a welcome sign that people are resuming their lives. Commuters are beginning to restart their daily public transport commutes and stores are flipping their signs to open. And…
At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution. Today, the holding company is introducing The Pact, a business outcomes solution powered by Epsilon’s identity management platform and machine learning, guaranteeing that digital marketing investments deliver on key performance indicators (KPIs) including sales, new client acquisition and return…
WPP is saying goodbye to a global creative leader. After 12 years, John O’Keeffe is stepping down from his role as global CCO at WPP. CEO Mark Read announced the news today in an internal memo, just a day after WPP confirmed further cost-cutting measures in its Q1 earnings report. In the memo, Read said…
Chipotle is serving up a new TikTok challenge, #ChipotleSponsorMe, featuring digital star and Chipotle “superfan” David Dobrik. Fans can follow the @Chipotle account on TikTok and post a video about why the fast casual chain should sponsor them, along with the #ChipotleSponsorMe hashtag. Dobrik will pick five winners, who will receive the Chipotle Celebrity Card,…
Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games. But over the past several weeks, the exponential upward trajectory of Covid-19 cases, state lockdowns, stay-at-home orders, industry furloughs and layoffs have seemed to create a downward spiral…
In case you haven’t noticed, the way brands speak to customers on air, online, in print and through out-of-home (even though most of us are at home) has changed dramatically in the last six weeks. Social strategies have also shifted–and with more eyes on social channels (Twitter alone just announced year-over-year user growth of 24%…
AT&T is consolidating its WarnerMedia and Xandr ad sales teams, moving both units under Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International. The move, according to AT&T, will give brands and agencies access to “the broadest and most effective advertising solutions” between the two units. However, the Xandr and WarnerMedia ad…
The job interview process has gone largely virtual due to the coronavirus pandemic, and LinkedIn introduced two new features to help candidates make the best impression. The professional network began testing a video introduction feature, which hiring managers can request as part of the process. Applicants can respond either via video or written copy. Senior…
A edição de maio da revista Marie Claire no México traz algumas reflexões sobre quem consideramos influenciadores nos dias atuais. Ao fazer uma homenagem às mulheres profissionais da saúde que estão trabalhando na linha de frente do combate à Covid-19, a revista ressalta que essas são as verdades influenciadoras do mundo. “Uma pandemia que de …
O post Edição da Marie Claire no México tem profissional da saúde como influenciadora real apareceu primeiro em B9.
Com a procura cada vez maior de emprego frente a crise provocada pela pandemia do coronavírus, o LinkedIn decidiu ampliar o leque de ferramentas disponíveis a seu usuário para ajudar nos duros e complexos processos seletivos do mundo do trabalho. O destaque fica para uma nova inteligência artificial da rede social, que ajuda o público …
O post LinkedIn agora conta com inteligência artificial que te ajuda na entrevista de emprego apareceu primeiro em B9.
O TikTok está testando um novo formato de anúncio que permite aos influenciadores da plataforma usar um botão de compra em seus vídeos. A receita do anúncio será dividida entre a plataforma e o influenciador. Ainda em estágio inicial, por enquanto o teste está disponível apenas para alguns anunciantes e agências: “Estamos constantemente experimentando ideias …
O post TikTok testa botão “comprar agora” para influenciadores apareceu primeiro em B9.
Create a “Gif Mac” on Instagram with Gifs and get a Big Mac®.
The three month campaign will see YouTube influencers raise awareness of NHS Professionals’ COVID-19 Rapid Response service and attract more healthcare professionals back into the service.
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