Apr 29

This Minimalist Ridesharing Ad Asks You to Visualize Your First Trip After Quarantine

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With quarantine restrictions limiting the production of new video footage, one rideshare company is tapping a new type of visual medium: its audience’s imaginations. A new campaign from Cabify Argentina and Havas’ Buenos Aires-based Hoy agency asks viewers to imagine their first trip to visit a friend or loved one after lockdown measures eventually lift….

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