Booking.com is ringing in 2020 with a hotel experience themed around 20 popular New Year’s resolutions. The travel company will open Resolution Resort, a stayable experience in New York with 20 suites that each align with a resolution, such as being more active, reading more and practicing self-care. Beginning Monday, Jan. 13 consumers can reserve…
The arrival of 5G has inevitably been accompanied by a significant volume of hype. But now the hype is justified. 5G really will be a gamechanger. Unlike previous generations of wireless standards, 5G’s impact goes way beyond simply increasing the speed of connectivity. However, the complexities of realizing 5G’s promise at scale–for example, across a…
Os Jogos Olímpicos de Tóquio estão chegando e, desde o anúncio da capital japonesa como sede do maior evento esportivo do planeta, inovações tecnológicas são esperadas para um país tão conectado com a modernidade. Em julho de 2019, por exemplo, a Toyota, uma das principais montadoras japonesas, revelou uma frota de veículos elétricos e autônomos …
O post Alojamento dos atletas nas Olimpíadas de Tóquio vai contar com camas feitas de papelão apareceu primeiro em B9.
Stagwell Group, the 4-year-old holding company founded by Mark Penn, is building out a central marketing team to take its data-driven offering to market in a more cohesive manner. The Washington, D.C.-based company has made several hires for the team and promoted its chief operating officer Beth Lester Sidhu, who joined the company when it…
Depois de 3 anos sem anunciar no Super Bowl, a Heinz volta ao evento para divulgar seu mais novo condimento picante e doce, o HoneyRacha, e com um vídeo dirigido por Roman Coppola. O novo sabor é uma mistura de mel e molho de pimenta Sriracha, e chega ao mercado já nos próximos meses. Já …
O post Super Bowl 2020: Heinz volta a anunciar no evento com vídeo dirigido por Roman Coppola apareceu primeiro em B9.
A Warner Bros. anunciou na noite de ontem (8), em meio à Consumer Electronic Show (CES) em Las Vegas, que firmou um acordo com a Cinelytic para usar tecnologia de inteligência artificial na operação internacional de suas produções no cinema. De acordo com o Deadline, o negócio envolve o uso da análise de dados para …
O post CES 2020: Warner Bros. começa a usar inteligência artificial para orientar a distribuição de seus próximos filmes apareceu primeiro em B9.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. If Westworld Season 3 Is Anything Like This Teaser…
Now that the winter holidays are over and the dregs of the New Year’s champagne have been poured out, Americans have little choice but to turn their weary heads to this year’s presidential race. And with the electorate more ideologically divided than any time since the Vietnam era, it comes as little surprise that both…
Film
Audi
The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights.
Advertising Agency:NOSSA, Lisboa, Portugal
Film
Quebec Symphony Orchestra
Advertising Agency:Lg2, Quebec City, Canada Creative Director: Luc Du Sault
Copywriter:Jean Lafreniere
Art Director:Jean Lafreniere
Account Manager:Laura Boutet, Isabelle Miville
Director:David Poulin, Nova Film
Producer:Pierre-René Bonnette, Nova Film
Sound and engineering:Jérôme Boiteau, Studio Expression
Film
Hewlett Packard
Every business owner knows the cloud can take them places. But the journey can be a whirlwind, full of migration challenges and complexities. To communicate how HPE Hybrid Cloud Expertise can help them change this story, we reimagined the cloud rolein one of the most iconic stories of all time: The Wizard of Oz.
Advertising Agency:Publicis, New York, USA
Film
Skyworth
Advertising Agency:Publicis, China
Music & Sound Design:Tomer Biran, Tomer Biran
Director:Eli Sverdlov
Editor:Noam Weissman
Vfx:The Artery
Dp:Richie Richie
Narration:Liav Kobus Swordleaf
Production:Storm films
Film
IPC Shopping Centre
Advertising Agency:TBWA, Kuala Lumpur, Malaysia
Executive Producer:Nisha Khirudin
Creative Director:Nazmi Ahmad
Art Director:Michael Lim
Copywriter:Alyafarah Zainudin
Film Director:Nazmi Ahmad
2D Artist And Illustrator:Michael Lim
Music Composer:Oliver Stutz
Lyricist:Oliver Stutz, Amanda Hong
Vocalist:Linden Charles
Sound Designer:Gaetan Chong, Calvin Davey
Final Mixer:Gaetan Chong
Music Studio:Two Am Studios
Print
Sofia International Literary Festival
The focus of 2019 Sofia International Literary Festival was to present authors, writing in French language on 5 continents, stressing on quite similar and sensitive topics such as violence, racism and corruption. So we created a campaign that wanted to say something simple: A book is not just a piece of art. A book has the power to tell the truth.
Advertising Agency:the Smarts, Sofia, Bulgaria
Iris is a conceptual fragrance campaign, created to bring awareness to human trafficking. Iris flowers have an undetectable scent, representing undetectable identities.
Parejitas is an ice cream that has two sticks to split and share it. We see different artists that us to play o work together but the separate they ways for different reason and are still famous and successful.
This campaign shows how Madrid offers everything it is and everything it has, inviting the target not only to make a visit, but also to be part of it.
Every business owner knows the cloud can take them places. But the journey can be a whirlwind, full of migration challenges and complexities. To communicate how HPE Hybrid Cloud Expertise can help them change this story, we reimagined the cloud rolein one of the most iconic stories of all time: The Wizard of Oz.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
