100 % renewable advertising funds research that could save the planet.
In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skellefteå Kraft’s offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power.
The client needed an educational campaign about the benefits of frozen vegetables. So we did a digital sitcom, as video content, in which Eduard, an urban farmer who grows his own vegetables, discover in the hard way the benefits of the frozen ones.
When you work closely with a client, it feels like you’ve known each other forever. That’s why we decided to make vintage ads for four of our closest clients as their holiday gifts! Each one arrived framed to their office with this note: “It feels like we’ve been working together forever. Remember the first ad we made? 😉 Happy Holidays.”
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The Weather Channel needed to re-invigorate their core audience with innovative brand content as there was a huge drop in app usage. The video campaign “Seek Your Weather” featured sponge wearing thunderstorm seekers, traditionally clad golfers playing golf cart polo in the rain and men searing meat on overheated car hoods.
While we at Adweek focus on breaking news and analysis around every facet of advertising, marketing, media and tech, we also give industry executives a platform to share their opinions and advice around these topics in our Voice channel. We feature a range of contributors, from our Advisory Board of C-suite leaders to professors who…
There are so many shows airing in the Peak TV era that it’s easy to lose track of specific programs, even if they rank among your favorites. So if you’re wondering why some of your most beloved shows weren’t on any top 10 TV lists for 2019, the answer might be that the series didn’t…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 27 Campaigns That Made Other Agencies Green With Envy…
Thanksgiving and Black Friday dominated conversation on Facebook and Instagram in November, according to the latest Hot Topics data from Facebook IQ, the social network’s research arm. Cyber Monday and Small Business Saturday also heated up the holidays and events category on both platforms. Facebook felt a little bit country in November, as the entertainment…
The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it.
The trailer sent shock waves through the internet this summer. Now that they’ve seen it, what do critics have to say about the new big-screen adaptation?
Outdoor, Print
World Vision France
Every day, thousands of children have to walk to get water miles away from home, which prevents them from going to school and achieving their dreams. World Vision, the first NGO to bring water to their villages, makes it possible for all children to find their future.
Advertising Agency:Steve, Paris, France
Executive Creative Director:Guillaume Lartigue
Creative Director:Edouard Dorbais
Art Director:Lisa Grosjean
Copywriter:Morgane Bour
Photographer:Ale Burset
Retoucher:Diego Speroni
Film
Audi
Christmas is moment to share with your loved ones, but you shouldn’t forget about yourself. There is always a good reason to drive an RS 6 Avant, like preparing a Pandoro cake by spreading sugar on it.
Advertising Agency:Verba DDB, Milan, Italy
Exceutive Creative Directors:Luca Cortesini, Gabriele Caeti
Creative Directors:Daniel Cambò, Stefano Castagnone
Art Directors:Mario Giordano, Rebecca Pronello Rossetti
Copywriters:Mattia Basti, Giovanni Luca Orlandi
Account Director:Luca Lombardo
Account Supervisor:Elena Boso
Account Executive:Anna Bonutto
Production Company:Karen Film
Director:Alberto Colombo
Executive Producer:Tommaso Pellicci
Producer:Stefano Ottorino
Editing:Luca Garavoglia, Sara Dicorato
Colorist:Orash Ranema
Film
Carrefour
Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure.
Advertising Agency:Publicis, Bucharest, Romania
Executive Creative Director:Titus Dumitrescu
Production Company:MITRA
Producer:Gabi Antal
Director:Peter Dietrich
Director Of Photography:MARIUS APOPEI
Editing:OLIVIA IANCULESCU
Music:Klaus Lehr
Sound Design:Klaus Lehr
Post Production:Acht, ABIS
Among cable-news networks, MSNBC came in second and CNN third. But more tuned in to the finales of either ‘Survivor’ or ‘The Masked Singer’ than to any cable news channel.
Confectionery manufacturers have long benefited from the human tendency to purchase products on impulse. That same instant gratification, however, simply isn’t available when shopping on the internet. The economics of shipping a single chocolate bar just don’t add up, and that’s why candy companies have been slow to hop on the direct-to-consumer bandwagon. Now, one…
Facebook has been criticized for its policies on political ads as the 2020 presidential race heats up, but its robust targeting capabilities have proven to be vital for grassroots organizations focused not on promoting candidates, but on finding them, as well as getting people to the polls. “When we think about get-out-the-vote efforts, back in…
By this point in the season, we’ve seen all kinds of agency holiday cards and greetings. Don’t get us wrong, they are all very nice, and we especially like seeing fun or heartfelt videos, but one Denver agency may have outdone them all. LRXD, based in the Mile High City, created a very funny parody…
Cannabis was the first product ever sold over the internet in 1971 between MIT and Stanford computer science students, according to Daily Bonfire host Ngaio Bealum. HelloMD has launched its own type of HQ Trivia in an effort to educate folks about weed in an app called Daily Bonfire. Every Monday, Wednesday and Friday at…
Politicians’ freedom to run ads and post content on Facebook without being subject to fact-checking apparently does have limits–when it comes to the 2020 U.S. census. “Scammers, criminals, fraudsters, online trolls, unscrupulous opportunists and malicious actors are potential sources of disinformation that we expect to face with the 2020 census,” U.S. Census Bureau deputy director…
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