Em parceria com a Amazon, Sadia oferece receitas de Natal na Alexa
Posted in: UncategorizedÀs vésperas do Natal tem sempre uma cena que se repete: a pesquisa por receitas e dicas de preparação. E aproveitando esse gancho, a Sadia desenvolveu uma solução que irá ajudar no processo de preparo dos pratos da celebração, e liberou dicas e receitas exclusivas de Natal para a assistente virtual da Amazon, a Alexa. …
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Spotify testa nova seção que permite usuário explorar gosto musical dos amigos
Posted in: UncategorizedO Spotify pelo visto está de olho em redirecionar a plataforma novamente para o âmbito das redes sociais. De acordo com o TechCrunch, o streaming de música desenvolveu um novo protótipo que permite que usuários interajam entre si para descobrir os gostos um dos outros, uma ferramenta que em teoria abre novas possibilidades para exploração …
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FCB’s “456 Scale” Helps Global Agency with 8600 People Do Provocative Work
Posted in: UncategorizedAgencies are judged by their award show hauls. Evidence is all around us. Just look at how much your agency spends to enter the back-slapping contests. Or read the industry press. Here’s a lede from a source I respect—Epica Awards: Until recently, Foote, Cone and Belding felt like a fairly discreet agency, doing solid work […]
Rubicon Project and Telaria to Merge
Posted in: UncategorizedRubicon Project and Telaria have agreed to merge in a deal that has been approved by both companies’ board of governors and will see them become the largest independent sell-side platform on the market. The companies, both of whom are publicly listed, have agreed to merge to take advantage of the fast-growing CTV market, claiming…
Smart Home Diffusers – The Airzai Aroma Home Fragrance Diffuser Operates Without Fire or Water
Posted in: UncategorizedHow to Maintain Your Privacy After Unwrapping That New Internet-Connected Device
Posted in: UncategorizedWe’re now in the thick of the holiday season, and connected devices of all kinds will be gifted, opened and set up by consumers around the world this month. The Consumer Technology Association projected that consumer technology sales will top $400 billion by the end of 2019, pointing to gains in connected devices ranging from…
Facebook’s First Super Bowl Appearance; Geico’s Sequels: Thursday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Facebook’s First Super Bowl, Plus Snickers and Toyota Are…
TV Executives Share Their No. 1 Priorities for 2020
Posted in: UncategorizedEnjoy the holiday season while you can, TV executives, because it’ll be a busy 2020 ahead. Click to read more. As the streaming wars keep heating up, executives from the network, cable and streaming sides are planning out their road maps for 2020, figuring out what to prioritize and strategizing around the challenges that come…
19 Crimes: We Didn’t Want to Leave Europe Either
Posted in: Uncategorized
As the world waited for the result of the UK polls, two 19 Crimes FPC ads were published next to some of the world’s top Brexit stories in various mastheads across UK & Australia.
The UK campaign headline ‘You Got a Vote, We Got a Boat’, contrasts the UK election and subsequent plans for Brexit against Australia’s convict past. The press ad ran as the votes were tallied in the UK’s Metro, Evening Standard, Guardian and Times.
The local Australian version ‘We Didn’t Want to Leave Europe Either’, leveraged Australia’s history of convict transportation from Europe in the 1800s. The press ad appeared across the Herald Sun, Courier Mail and Daily Telegraph.
Jeep: The Mountain
Posted in: Uncategorized
On International Mountain Day and making reference to the best territory for a Jeep®, Together, the recently relaunched agency in Argentina, México and New York, presents the campaign created for the new Jeep® Wrangler.
On this occasion and with a disruptive visual aesthetic for the brand, the presentation of this renewed icon was in charge of a very special character, the mountain., whom invites us to explore it, live it and find ourselves.
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy
Posted in: Uncategorized
“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Shazar Home & Garden Products: Come Down From The Tree
Posted in: Uncategorized
For the second time within a few months, Israel cannot form a government and there is only one thing people are talking about – how the president can succeed in bringing the party leaders down from the tree. But since none of the party heads has succeeded in coming down from the tree, we realize there is only thing that can save the State of Israel from a third election cycle.
The Shazar Home & Garden Products chain in Israel has come out with the Ladder Campaign: from its ladders department, it has sent a particularly high ladder to Beit HaNassi, residence of the President of Israel, to help the President bring the party heads down from the tree. Although to this moment none of the party leaders have yet come down from the tree, at least now the President’s home is equipped with a ladder to help them down with.
As a result of this campaign, this ladder got a special acknowledgment from the Israeli presidential spokesperson department and was granted by the head chief guard of the presidential security department to pass all the security chain directly to the president.
Magro: Holidays
Posted in: Uncategorized
This sugar has zero calories, so calories can go on a holiday, do what they want.
Wax: WAX Woke Holiday Carols
Posted in: Uncategorized
WAX took your favourite holiday classics and politically corrected them to guarantee not to offend anyone.