WeWork may have gotten a bailout after its IPO debacle but troubles continue for the coworking giant, which announced today that it has laid off 2,400 employees. Rumors that massive layoffs would hit WeWork surfaced earlier this week, though those predictions had put the number of employees who would lose their jobs as high as…
Ryan Reynolds conseguiu a proeza de divulgar 3 marcas diferentes em um único vídeo. No vídeo criado pela agência Adam & Eve DDB, de Nova York, o ator apresenta seu novo filme da Netflix, um modelo de TV da Samsung e, claro, seu Aviation Gin. O anúncio de TV mostra Reynolds interagindo com uma personagem …
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Depois de campanhas criadas em cima de batalhas de referências e uma história pós-apocalíptica, a CCXP este ano resolveu anunciar sua sexta edição com uma campanha de divulgação que aproveita todo o culto criado na última década em torno dos trailers, as famosas prévias que diariamente ocupam os debates da cultura pop sobre as próximas …
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Twitter users worldwide now have the option of hiding replies to their tweets. The social network began testing the option in February, officially revealing in July that the test was extended to Canada and likewise in September regarding the U.S. and Japan. Twitter said in a blog post that users worldwide can now choose to…
Did you know that Reddit allows you to add a display name to your profile, which other users will be able to see when they visit your profile page? Our guide will show you how this works. Note: These screenshots were captured in the Reddit application on iOS. Step 1: Tap your profile picture in…
Direct-to-consumer (DTC) brands have spent huge amounts on social media ads this year to acquire customers and will assuredly continue this holiday season. Because ads on Facebook, Instagram, Amazon, Google and Snapchat are only getting more expensive, that customer growth strategy is–as Mary Meeker stated in her annual report–unsustainable. Heading into the pivotal last two…
As aeronaves Boeing 737-800 da United Airlines ganharam uma pintura especial inspirada em “Star Wars”. A ação comemora o lançamento do filme “Star Wars: A Ascensão Skywalker”, que chega aos cinemas em dezembro. De acordo com o The Independent, os passageiros são recebidos por Stormtroopers já no saguão do aeroporto, e embarcam ao som de …
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In recent years, marketers have gotten on board with portraying the less-than-perfect parts of parenthood (also known as reality). A current diaper ad shows a mom on the verge of a meltdown cradling her newborn, who, naturally, has just spit up on her. Then there’s one of a dad (well played, ad creatives) with his…
Verizon reached an agreement to become the official 5G innovation partner to Snapchat parent Snap Inc. The two companies said in a release that the partnership will combine Verizon’s 5G Ultra Wideband wireless technology with Snapchat’s plethora of augmented reality and visual features, and the messaging application’s content experiences. As part of the partnership, Snap…
Na esteira das controversas medidas do Facebook no campo e seguindo caminho similar ao Twitter, o TikTok e o Snapchat, o Google anunciou hoje (21) uma reformulação de sua conduta sobre publicidade em suas plataformas que impõe algumas limitações extras a anúncios políticos. De acordo com a publicação no blog oficial da empresa, a nova …
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Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience targeting, meaning political advertisers can now only target audiences based on age, gender, general location…
YouTube added four partners to the YouTube Creative Directory that it debuted in August 2018 to help small businesses jump-start their video ad campaigns. The new partners–giving the directory more of a global feel, as they are based in Latin America, Europe and Asia–are Instanteaser, Joystick, Kazam and Vamp, and the Google-owned video site said…
Uma nova estética e um novo tom de voz ditam a mais recente comunicação global da Johnnie Walker, marca de whisky da DIAGEO, a partir do posicionamento “The more you push your boundaries the more you taste out of life” (quanto mais você ultrapassa seus limites, mais experimenta a vida). A divulgação criada a partir …
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What kind of cookie does Santa want to find when he arrives to deliver the Barbie Dreamhouse you always wanted? If you’re asking Oreo, he’s drooling over a sleeve of double-stuffs. “Oreo is trying to flip the script and ask, what does Santa want for Christmas?” Kamila De Maria, Oreo’s brand manager, told Adweek. “Every…
O Google Earth adicionou um novo recurso às suas funcionalidades e que permite aos usuários criar sua própria “tour”. Chamada Creation Tools (Ferramentas de Criação), a novidade possibilita que você escolha qualquer lugar ou coleção de lugares no mundo e adicione textos, mídias e ilustrações para criar sua própria história sobre os lugares. É praticamente …
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A Amazon desde 2016 vem fazendo uma série de investimentos no Amazon Go, seu conceito de mercados sem caixas de pagamento. Iniciado em Seattle, a rede da marca hoje inclui estabelecimentos em 21 cidades nos Estados Unidos, um número que mostra ainda o quão experimental é o projeto no momento – ao contrário do Whole …
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Take a walk through any city, and you’ll spot bygone advertising on buildings, walls and in alleys. Usually, you’ll come across it when a building’s outer wall sees sunlight for the first time in decades when a building next door gets torn down. It might be the name of the hardware store that used to…
In what could be either seen as a challenge to Google or an opportunity for marketers, TripAdvisor, one of the world’s largest online travel recommendations and booking sites, has introduced its own self-serve advertising platform directed at small and medium-sized businesses. Using what the site is calling the “TripAdvisor Media Manager,” brands and media buyers…
The trials and tribulations of independent ad tech are well documented, and in recent years many of these companies have formed a myriad of coalitions to help members better compete with the duopoly of Facebook and Google, with Amazon quickly rising behind them. Today, one of the more eminent coalitions, Prebid, received a significant boost…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Google Spreadsheet of Agency Salaries Is Making the…
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