Twitch, the streaming platform used by 15 million people, is giving its logo and design a facelift and rolling out its first brand campaign to celebrate the new look. Announced today at TwitchCon, the company’s festival, the brand introduced new logos and a visual identity with a nod to its users. Additionally, a national ad…
Sports news site Bleacher Report is creating an in-house sports marketing agency, powered by technology executives hope will help inform marketers about what digital video content performs best using dynamic analysis and insights. The agency, called Playmaker, already has clients including the Chicago Cubs, General Mills and EA. Executives say they plan on releasing at…
Na onda das redes de fast food que têm aderido às opções de hambúrgueres veganos e vegetarianos, o McDonald’s foi a única empresa que, meses atrás, afirmou não ter planos para colocar refeições do estilo em seu cardápio. Mas, parece que o jogo virou, e a empresa vai adotar os hambúrgueres Beyond Meat. O McDonald’s …
O post Depois de negar planos para sanduíche vegetariano, McDonald’s adere ao Beyond Meat apareceu primeiro em B9.
Todo dia agora alguém encontra um jeito diferente de usar inteligência artificial a seu favor, mas deve demorar algum tempo pra alguém superar em impacto o que a nova campanha da Feeding America promoveu. Organização sem fins lucrativos responsável por bancos de alimentos em todo o território estadunidense, a entidade literalmente criou o rosto da …
O post Campanha da Feeding America cria o “rosto da fome” dos EUA com inteligência artificial apareceu primeiro em B9.
Print
Çeta? Automotive
Çeta? Automotive warns against texting while driving with an implied message, “every blue tick could cost a person’s life”.
I’m on my way babe.
Advertising Agency:Reklam Merkezi, ?zmir, Turkey
Art Director:Ecem Yurdagül
Copywriter:Duygu Özcan Arda?
Account Director:Yi?it Sal
Illustrator:Emek Kalfa
Client Account Director:Ahmet Tahtak?ran
A couple of weeks ago i took the train to Marseille to see the first monographic exhibition of works by Paul Destieu at the Galerie des Grands Bains Douches de la Plaine. The French artist has an uncanny talent for mixing time, space, rhythm, movement and emotions in a single work. The result is not only visually pleasant but it’s also critical, lucid and witty. I had experienced many of his installations over the years (mostly during my visits of the GAMERZ festival in Aix-en-Provence) and was eager to see how they would fit together in a solo show.
Paul Destieu, Fade Out, Sans titre n.2, 2011
Paul Destieu, Fade Out, Sans titre n.2, 2011. Exhibition view at Art-cade*, image courtesy of Otto-prod
Paul Destieu, Fade Out (extraits), 2011
The show opens with a reference to one of Destieu’s most famous works: Fade-Out. The video shows the merciless burying of a drum set under gravels. The gravel hitting the percussion parts produces a rhythm section, which rapidly turns into a sound and visual chocking. It’s a bit like watching music being entombed alive. You’re upset but you can’t turn your gaze away from the spectacle until the instrument is completely covered and silenced.
Instead of a video or even a series of large scale photos from the performance, the exhibition presents us with only one still from Fade Out. Not even a big one. Just a photo that seems to suggest that there’s no need to dwell on past glories, that Destieu has far more than one string to his bow.
Paul Destieu, Météore, 2019. Exhibition view at Art-cade*, image courtesy of Otto-prod
Paul Destieu, Météore, 2019. Exhibition view at Art-cade*, image courtesy of Otto-prod
Which is sadly true for the musical instrument. The drum kit survived the barbarous burial to emerge again in one of the works exhibited in the gallery. Dismembered and suspended as a graceful mobile, it looks vulnerable. A kind of Calder kinetic sculpture powered by air or the push of a visitor’s hand. I wouldn’t mind a miniature version of it above my bed. The instrument still has rhythm and that rock’n’roll attitude but this time it’s purely visual.
Paul Destieu, Shuffle, 2014
Paul Destieu, Shuffle, 2014. Exhibition view at Art-cade*, image courtesy of Otto-prod
I wish the Shuffle video was available online because it is difficult to communicate the hypnotising effect it has on viewers. So i won’t even try… Shuffle is a video that collects snippets of youtube videos that document the brief moment in which a drum player clicks his drum sticks together to set the synchronization beat and kick off a live performance. Destieu assembled the video footages to form a metronomic trip through rock history. You can get an idea of it over here.
At this point of my visit of the show, i was starting to wonder why the artist keeps returning to drums in his work and how he manages to constantly reinvent their functions and forms.
What’s so special about the drum? Maybe it’s not the instrument itself but the brain of its player. Destieu is a drummer himself and drummers, a Swedish research suggests, have fundamentally different brains than the rest of us. Researchers at the Karolinska Institutet in Stockholm found a link between intelligence, good timing and the part of the brain used for problem-solving. According to them, using all the parts of a drum kit to keep one steady beat demonstrates intrinsic problem-solving abilities. Well i don’t know what problem the artist is trying to solve but i certainly enjoy his responses to it!
More drum experiments follow…
Paul Destieu, Archive d’une frappe /? Solo pour caisse claire, charleston et tom alto (detail), 2015. Exhibition view at Art-cade*, image courtesy of Otto-prod
Paul Destieu, Archive d’une frappe /? Solo pour caisse claire, charleston et tom alto, 2015. Exhibition view at Art-cade*, image courtesy of Otto-prod
Archive d’une frappe (Archive of a beat) explores the materialization of sound and musical forms. Each of the sculptures records and decomposes the movement made by a drumstick just before it hits a cymbal.
The capture and the motion analysis of the musical gesture fleshes out the tensions between the musician and his instrument. Looking at the sculpture feels a bit like having the flicker fusion rate of a fly and being able to see the movement in slow motion. Or like propelling chronophotography in 3 dimensions.
Once captured, synthetized and 3D printed, the hit on the musical instrument is extracted as a physical counter-form both from the interpreter and the drumstick.
Paul Destieu, Silence, ça tourne, 2017. Exhibition view at Art-cade*, image courtesy of Otto-prod
Paul Destieu, Still from the video Silence, ca tourne!, 2017
Between a performance and a making-??of, the video Silence, ça tourne was shot on top of the Lot valley, an area in South West France with vineyards, stunning landscapes and barely any human life. The sequences, shot at a different location each time, show the area from dawn till dusk. Each one starts with the video maker shooting in a megaphone: Silence, ca tourne! The expression is french for the cinematographic command Aaaaand… Action! but it can also (and quite literally) mean “Silence, it turns!” The call can thus be interpreted as an injunction to stay quiet and enjoy the scenery of the Earth’s rotation on its axis and its slow revolution around the Sun.
It also sounds like a distant echo of the famous Eppur si muove which Galileo Gallilei is attributed to have muttered after he had been forced by the Church to recant his claims that the Earth moves around the Sun….
Paul Destieu, Still from the video Silence, ca tourne!, 2017
And since i’m on a “historical references à gogo” roll today, i also thought about the most famous painting of Romantic artist Caspar David Friedrich when i saw the scene above. Just a man, a precipice, the fog and the landscape.
Paul Destieu, Light cube, 2010. Exhibition view at Art-cade*, image courtesy of Otto-prod
There are many other works in the show. I’ll end with Light Cube #3 because who knew you could suggest architecture with a bunch of good old projectors? The installation plays with the oriented projections of empty slide projectors. Instead of offering the usual frontal, two-dimensional projection, each trapezoid is distorted in order to model the respectives sides of an architecture made of light.
Paul Destieu, Boucherie de l’avenir, 2018. Exhibition view at Art-cade*, image courtesy of Otto-prod
Paul Destieu, Sans titre / Untitled, 2019. Exhibition view at Art-cade*, image courtesy of Otto-prod
There’s only a couple of days left to see the works. Paul Destieu solo show remains open at Art-cade in Marseille until 28 September. The exhibition is part of the pre-opening of GAMERZ Festival’s 15th edition.
A collaboration between OTTO-Prod, Art-cade*, Lab GAMERZ | M2F Créations & D.D.A Diffusing Digital Art.
O CEO da Amazon, Jeff Bezos, afirmou que sua empresa está desenvolvendo um conjunto de leis própria para regulamentar a tecnologia de reconhecimento facial. Desde fevereiro, a empresa vem enfrentando acusações sobre sua cada vez maior sobre controversa tecnologia de reconhecimento facial com o software Rekognition, que aos clientes corresponderem fotos e vídeos dos rostos …
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Depois de conquistar o mundo com dez anos de uma gigantesca história interconectada de heróis da Marvel, Kevin Feige agora mira as estrelas. No fim da noite desta quarta-feira, 25 de setembro, o Hollywood Reporter confirmou que o atual presidente do Marvel Studios está envolvido na produção de um novo “Star Wars” na Lucasfilm. Em …
O post Presidente do Marvel Studios, Kevin Feige vai produzir um filme de “Star Wars” (daqui alguns anos) apareceu primeiro em B9.
Outdoor, Print
QNB Finansbank
On May 15, 1966, Robin Hood Statue’s bow and arrow were stolen in Nottingham. On Jun 14, 2017, The Little Mermaid Statue was attacked for the ninth time in Copenhagen. On Nov 11, 1965, Manneken Pis Statue was attacked by vandals in Brussels. This is because you may need foreign travel insurance too.
Advertising Agency:Rabarba, Tyrkey
Executive Creative Director:Pemra Ataç Aç?ktan
Creative Director:Murat Yaylagül
Art Director:Cem Altun
Copywriter:Alican K?l?ço?lu
Account team:Sibel Sezgin, Ceren ?lterman
Direct Marketing, Design
Meter Group
Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization.
Advertising Agency:Serviceplan, Munich, Germany
Director:Dr. Masaru Mizoguchi
Vp Marketing:Christian Hertel
Head Of Print Production:Robert Kaminski
DoP:Andreas Wolf
Producer:Johannes Maierbacher, Rumi Tominaga
Cinematographer:Ivan Kovac
Managing Director:Maximilian Heitsch
Designer:Ricardo Abbaszadeh
Information Designer:Sebastian Haiss
Lead Designer:Gabriela Baka
Photographer:Nick Frank
Junior Copywriter:Carolina Soto
Art Director:Eduardo Alvarez
Creative Producer:Saurabh Kakade
Creative Director:Lorenz Langgartner, Franz Röppischer
Chief Creative Officer:Alex Schill
Media
Cigna
We are all affected by stress in some way. But it’s hard to take control of something we can’t see. Using a cutting-edge mixture of data, technology and art, McCann and Cigna partnered with doctors, technologists and artists to visualize stress in the body and mind for the first time.
Advertising Agency:McCann, Hong Kong
Design
Microsoft
Advertising Agency:McCann, New York, USA
Chief Creative Officer:Sean Bryan
Evp:Shayne Millington, David Banta, Tina Galley, Jeremy Miller
Executive Creative Director:Shayne Millington, David Banta
Associate Creative Director:Martha West, Will Montgomery
Senior Art Director:Julie Koong
Senior Copywriter:David Cappolino
Executive Account Director:Tina Galley
Svp:Rosemary Calderone, Carolyn Johnson, Stella Warkman, Eric David Johnson
Group Account Director:Rosemary Calderone
Account Director:Pat Six
Account Supervisor:Kyle Ross
Global Chief Communications Officer:Jeremy Miller
Head Of Integrated Production:Carolyn Johnson
Producer:Rebecca Magner
Director Of Project Management:Stella Warkman
Music Producer:Dan Gross
Music Business Manager:Sam Belkin
Executive Music Producer:Eric David Johnson
Director:Bryan Buckley
CCO:Joel Simon
COE:Joel Simon
CoComposer:Joel Simon
Film
The World Bank Group
Social protection is a set of risk-sharing policies that governments create to protect their citizens. These policies help prevent people from falling into poverty and create better chances for economic growth for everyone. In other words, they’re social safety nets. In the US, we have Social Security, welfare, Medicaid, and other programs. The problem is, these programs rely on employers to set aside money from people’s paychecks. That worked great when Grandpa worked his entire life at one company, but in today’s world—not so much. People are driving Uber, working at Task Rabbit and freelancing in the “gig economy.” Without a traditional employer/employee relationship, it’s complicated to manage and collect funds for the greater good of all. In the developing world, traditional social protection systems were created based on policies in wealthy countries. We all know things are very different in the third world, where informal work is prevalent. Over time, it became clear that developing countries needed new policies to match the working cultures there. So in a weird twist, developed and developing nations are becoming more alike in terms of how people work. Add in climate change, technological disruption, and political turmoil, and you suddenly have 100-year-old policies that are a mismatch for how things work today. That’s why the World Bank Group is urging countries to modernize their policy. As a studio, our goal was simple: to make the best damn video ever created about social protection and risk-sharing policy. From a creative approach, we wanted to do something exciting and fresh. After exploring 10 or so concepts, we went with the idea of comparing and contrasting the developed world with the developing world. To represent the developing world, we created a moto-trailer, and an Uber driver represents the developed world. We then imagined a scene where they race and dodge policy books falling around. We love these types of projects because they require focus, understanding, and a lot of critical thinking. The material is dense, and it’s challenging to distill the messages from a 150-page technical white paper into a short video. We knew this would be an opportunity to play a role in helping a large group of people. If we’re successful in changing the policy in one country, our work could positively affect the lives of hundreds of thousands, if not millions of people. And that’s something we’re passionate about.
Advertising Agency:BIEN, Los Angeles, United States of America
Scriptwriter:Amil Husain
3D Animators:Rocío Cognos, Hung Le
Executive Producer:Ricardo Roberts
Sound Design:Sonosanctus
Animators:Carlos Alegria, Rocío Cognos, Hung Le
Creative Director:Hung Le
Opendorse, a social media marketing platform geared toward athletes, is taking to the ice following a partnership with the National Hockey League, which was revealed Thursday. The relationship between the platform and the league began in 2017, when the New Jersey Devils teamed up with Opendorse. The Devils went on to lead the NHL in…
Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.” We have entered the age of personalized politics, and it is very important for us to understand what that means. When you see a candidate on…
O Producers Guild of America, responsável por um dos principais prêmios da indústria cinematográfica hollywoodiana e que também é termômetro para o Oscar, acaba de anunciar uma nova categoria. A partir de 2020, quando o sindicato apresentará sua 31ª premiação, o PGA entregará um prêmio destinado a profissionais de trabalho normal e impactante no uso …
O post Sindicato dos produtores de Hollywood cria prêmio para inovação apareceu primeiro em B9.
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]
The post Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA” appeared first on Adpulp.
It’s been three years since Robert and Michelle King last shook up broadcast TV: In 2016, their long-running legal drama The Good Wife ended on CBS, and they created the short-lived BrainDead for the network. Now the married TV duo has returned to broadcast, with yet another series that upends the platform’s status quo, Evil,…
Twenty-six years after the Cheers finale, Ted Danson is preparing to take his final bow on another beloved NBC comedy, The Good Place, which returns tonight for its fourth and final season. Meanwhile, the actor has already lined up his next gig. In July, NBC gave a straight-to-series order for a new comedy, created by…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
