(TrendHunter.com) A desire to indulge in resh, healthy snacking habits has given rise to the creation of chilled snack products, which are sold in the refrigerated or frozen section of a store to preserve the…
A mais recente ação do McDonald’s do Japão tinha tudo pra dar certo, mas não deu. A ideia foi criar desenhos especiais para os copos dos refrescos McFizz da rede de fast food, celebrando o “amor de verão”. Com desenhos de um menino e uma menina em posições opostas na embalagem, a brincadeira era fazer …
O post McDonald’s do Japão cria copos com casais fofos, mas público vê posições sexuais apareceu primeiro em B9.
A New York community newspaper named a new top editor and a new publisher after 26 years with Gary Rosenblatt in both roles.
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The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad…
Em uma ação em parceria com o Instituto Ayrton Senna (IAS), a Cabify doará R$ 10,00 a cada novo usuário do seu aplicativo, além de dobrar a bonificação feita pelos passageiros aos motoristas de São Paulo, dando a mesma quantia à instituição que em 25 anos já beneficiou mais de 26 milhões de crianças e …
O post Gorjetas e cadastros de usuários da Cabify viram doações para a educação apareceu primeiro em B9.
Há pouco mais de 18 anos, em meados de 2001, a Sony Pictures e a Columbia Pictures lançavam nos cinemas a primeira prévia do primeiro filme do Homem-Aranha. Era uma época muito diferente da de hoje: a internet ainda não era um colosso capaz de ditar a realidade, trailers saíam com exclusividade nas telonas e, …
O post O famoso teaser do 1° filme do Homem-Aranha enfim voltou à internet (e em 4K!) apareceu primeiro em B9.
As streaming services continue to lure TV creators away from broadcast and cable networks with nine-figure deals, many others continue to be drawn to the continued power of linear TV. CBS execs touted the advantages of broadcast TV over streaming today at the Television Critics Association’s summer press tour in Los Angeles. The network has…
Ecommerce platform eBay has filed a lawsuit against three Amazon managers after it says the defendants created fake eBay member accounts to access its internal email system to “solicit many hundreds of eBay sellers.” The complaint lists the following defendants: Sonja Boch, Amazon’s head of global seller recruitment and success; Amanda Sullivan Hedger, account executive…
Lively, the direct-to-consumer lingerie and loungewear brand, is becoming part of Wacoal Industries. The 3-year-old brand founded by a former Victoria’s Secret merchant director, Michelle Cordeiro Grant, was acquired for $85 million. Grant is expected to stay on as CEO and will continue to run Lively as an independent brand inside Wacoal. The company raised…
The NFL will kick off its upcoming season with a new media agency partner. The league has drafted Omnicom Media Group’s OMD to its media agency roster without a review, sources knowledgable about the account confirmed to Adweek. The agency will be responsible for handling media buying and planning for the league’s games. Havas Media…
A Amazon instituiu novos padrões para seus vendedores em relação às embalagens utilizadas na entrega dos produtos, a fim de torná-las mais compactas e eficientes. Segundo o Wall Street Journal, a Amazon começou a avisar seus parceiros sobre as mudanças no ano passado, mas agora o período de avisos acabou, e os vendedores que não …
O post Amazon quer reduzir sua quantidade de embalagens apareceu primeiro em B9.
Há algum tempo a Apple anunciou o Apple Arcade, seu serviço de assinatura de jogos que está para ser lançado ainda em 2019. Entre os benefícios do Arcade estão a ausência de propagandas, a possibilidade de jogar offline a qualquer hora e em qualquer lugar, o acesso da conta por até seis pessoas e a …
O post Google testa serviço de assinatura premium para jogos e aplicativos apareceu primeiro em B9.
Em outubro de 2018, os principais nomes do Vale do Silício foram duramente criticados por manterem uma postura isenta diante da atuação da Arábia Saudita nas redes sociais. Tudo começou quando o governo saudita assassinou o jornalista Jamal Khashoggi, durante uma visita do profissional à embaixada saudita na Turquia. A inevitável repercussão negativa das ações …
O post Facebook derruba campanha de manipulação do governo da Arábia Saudita apareceu primeiro em B9.
The National Security Agency whistle-blower has written a book exploring his role in mass surveillance and the “crisis of conscience” that led to his actions.
Its long-term future as a standalone company is up in the air, but Viacom has finished its upfront business, crossing the finish line with double-digit CPM (cost per thousand viewers reached) increases, according to a source close to negotiations. The company secured its highest rate of change in CPMs in more than a decade. Volume…
Facebook removed multiple pages, groups and accounts that were involved in coordinated inauthentic behavior from two operations in the Middle East–one originating in the United Arab Emirates and Egypt, and the other in Saudi Arabia. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the two groups were not connected, and information…
With 17.8 million active customers, 9.2 million orders placed and net revenue of $2.3 billion in the second quarter of 2019, home goods retailer Wayfair has yet to report much customer blowback as a result of the Wayfair Walkout on June 25. That being said, the scandal broke five days before the end of the…
In a show of national pride ahead of the Rugby World Cup, Air New Zealand has enlisted its country’s team–and defending world champions–the All Blacks in a new safety video. In the pre-flight video released Wednesday, Air New Zealand undergoes a “rebranding” to become Air All Blacks ahead of the 2019 Rugby World Cup that…
We have all read the same articles and books about what it takes for brands to succeed today: Brands need to have purpose. Younger millennial and Gen Z consumers give preference to brands that stand for something. Companies and brands have vast resources. In a world where governmental organizations are politically divided and feckless, marketers…
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