Thanks to Their Newsopoly, Google Is Minting Money

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]

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IHG and Ogilvy Celebrate Moments of Connection for Holiday Inn and Holiday Inn Express

IHG Hotels & Resorts today will launch a global marketing campaign for two of its brands, Holiday Inn and Holiday Inn Express, that celebrates moments of human connection. The multi-year campaign, created by the New York office of Ogilvy, kicks off in the United States today with a co-branded spot that will be shown on…

YouTube Trends of the Moment for Savvy Advertisers, Q2 2019

Eco-friendly brands and “clean” products have been gaining traction with consumers–and shelf space with retailers. Now, we’re seeing people turn to YouTube as they look to make sense of this burgeoning category and live a more sustainable life. As a YouTube trend spotter, my job is to sift through the hundreds of hours of material…

The New York Times Rolls Out a New Crossword Game to Fuel Its Rapidly Expanding Audience

More than 75 years ago, The New York Times finally accepted that puzzles weren’t a waste of time for readers and it became the last New York daily newspaper to put a crossword in its paper. Now, the publication is leaning even deeper into the category with a new game, called Tiles, that the company…

O que esperar do Singularity Summit tropical

O hype da Singularity University você já conhece: encravada no Research Park da NASA no Vale do Silício e fundada por Ray Kurzweil e Peter Diamandis, a entidade carrega no seu DNA a visão da abundância e do poder redentor das novas tecnologias para resolver os grandes problemas da humanidade. O que talvez você não …

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Softwares usam Inteligência Artificial para criar vídeos falsos e espalhar desinformação

Um recente estudo feito em conjunto entre a Universidade de Stanford, a Universidade de Princeton, o Instituto Max Planck de Informática e o Adobe Research mostra que novos softwares estão usando Inteligência Artificial para alterar a transcrição de vídeos e mudar o conteúdo das informações. A pesquisa mostra que esses softwares têm facilitado a criação …

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AT&T’s New Buy-Side Tool Aims to ‘De-Silo’ Media Buying Across Screens

AT&T’s media and advertising arm today unveiled a proprietary buy-side tool called Xandr Invest, the culmination of a year’s worth of investment which it claims will unify the media buying process across digital and broadcast channels. Xandr Invest is pitched as a suite to ease some of the complications of contemporary media buying with an…

Desus and Mero Perform Brand Strength Consulting for the Creative 100

From their humble beginnings of being really good at Twitter to getting noticed by Complex Media, the Bodega Boys have gone on to MTV, Viceland and now Showtime, showing the world that the Young Chipotle and Barlos Santana are a force to be reckoned with this year and beyond. Adweek asked Desus Nice and The…

Snapchat: Here’s How to Change Who Can See Your Location

Did you know that Snapchat allows you to change who can see your location in the application? You have multiple options to choose from. Our guide will show you how this works. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Camera screen, swipe down on the screen to…

The Top 125 DTC Brands Spent $3.8 Billion on TV Ads Last Year

As direct-to-consumer brands mature and look to scale, they are turning to television advertising more than ever, according to a new report from the Video Advertising Bureau (VAB). The report, which synthesizes information from 125 top DTC brands representing 52 different categories, found that DTC brands included in the study spent 60% more on television…

Naruhodo #186 – O que são as 4 causas de Aristóteles?

Este é um dos episódios mais pedidos pelos ouvintes: as causas aristotélicas, citadas e aplicadas em diversos episódios do Naruhodo. Quais são? O que significam? Como usá-las? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (36min 37s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS Jerry Hogan – …

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Top 30 Luxury Fashion Trends in June – From Model Muse Luxe Handbags to Poem Embroidered Shirts (TOPLIST)

(TrendHunter.com) The latest June 2019 luxury fashion trends are particularly focused on constructing the designs with precision and with high-quality materials. It challenges traditional designs by pushing creative…

Top 30 Kitchen Ideas in June – From Retro Picnic Coolers to Slender Sustainable Drink Vessels (TOPLIST)

(TrendHunter.com) From retro picnic coolers to slender drink vessels, the June 2019 kitchen trends suggest that consumers are looking for ways to take the kitchen with them this summer.

While the idea of al fresco…

It’s Easy for Leaders to Make Promises After Disasters. But What Happens Next?

Our international editor introduces Promises Made, a new series that investigates whether those in power did what they said they would.

13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide

Ad industry veterans may debate the value of awards shows, but there’s one benefit no one can deny: the value of bringing some of the world’s top creative talents together. Thanks to the Cannes Lions and other festivals, creative leaders who’ve been well regarded in their home countries have a chance to get the international…

12 Media Innovators Who Are Defining a New Generation of Content

Always changing but also mired in its traditions, media can be a bafflingly difficult industry to work in, and true innovation requires a tireless level of passion and dedication. As part of Adweek’s Creative 100 for 2019, we’re honoring some of the authors, editors, executives and visionaries who have brilliantly navigated the rocky shoals of…

26 Agency Leaders Who Are Becoming the Industry’s New Icons

Advertising will always have its share of young rising stars, quickly building a name for themselves as they climb the ranks. But rising leaders, while even more important to the health and future of advertising, are harder to spot. Their work often shifts behind the scenes as they privately offer guidance and quietly share in…

35 Rising Agency Talents Who Are Exploding Onto the Scene

Advertising is a crowded field, packed with entrenched veteran creatives and constantly being supplied with new waves of fresh talent. So it’s no small feat to make a name for yourself as a rising creative star. Each year, Adweek’s Creative 100 looks at today’s strongest talent across a range of experience levels and disciplines. Check…

10 Visual Artists Everyone Should Know Right Now

Artists have long dreamed up different worlds, but today’s hottest visual creators want to show you something else: a different view of your own world. With bold aesthetics and a keen cultural awareness, the visual artists featured in Adweek’s Creative 100 for 2019 often have as much to say as they do to show. Check…

Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture

Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the Creative 100, a roster of gifted professionals who inspire current and future generations not only with…