After making a cameo appearance in Taylor Swift’s new music video, Jesse Tyler Ferguson is using his influence to raise money for LGBTQ+ rights by asking people to “give a shit for good.” Via his company, Tie The Knot, which donates proceeds from its neckwear and other products to organizations fighting for LGBTQ+ equality worldwide,…
Gatorade teamed up with Snapchat on its first-ever augmented reality Portal lens tied to Every Day Is Your Day, the brand’s inspirational film, which stars soccer legend Mia Hamm and Mallory Pugh of the U.S. Women’s National Team. Every Day Is Your Day is part of Gatorade’s Sisters in Sweat initiative, which aims to encourage…
(TrendHunter.com) The modular student housing at the Dyson Institute of Engineering and Technology boasts a contemporary aesthetic that lends itself to geometry, practicality and contemporary sensibility. It is…
Vallès Visió is the public television network covering the municipalities of the Vallès Oriental (Barcelona). With the aim of emphasizing the concept of local television, we show five genuine viewers in five emblematic locations of their respective communities, thus highlighting the strong links of the channel with the people of the region. Vallès Visió focuses a large part of its content on live connections with social networks, thus building a synergistic discourse with the changing present and its viewers. We represented this commitment with their audience with a graphic layout that connect directly and seamlessly to the immediacy of social media narratives and symbolize the close relationship between television and its audience as well as highlighting the daily presence of Vallès Visió in their community. This is a choral campaign about the feeling of belonging that local television network instills.
How far would you go to bring the world closer together? Watch as 61 strangers from different countries offer their bodies as a canvas to send a message to the world. momondo was founded on the belief that everybody should be able to travel the world because traveling unites us. But today, our world seems more divided than ever. In response, momondo has created The World Piece. In the film, people from around the globe meet to tell their personal story and show their commitment to bringing the world together. Shoulder to shoulder, they create a visual manifestation of the connections that unite us across borders and cultures — revealing that if we dare to connect, the world can’t fall apart. Dare to connect at www.momondo.com/theworldpiece
The World Piece was filmed in London, England.
The recently filed lawsuit against Amazon’s Alexa Voice Services fascinates me. It alleges that Amazon is recording children who use Alexa without appropriate consent. It’s a legal technicality. Even though mom or dad bought the Echo, put it in the house and taught the kids to talk to it, Washington and several other states require…
La Parroquia de Veracruz is a fundamental part of the history of the port of Veracruz, México. That’s why people say that whoever visits Veracruz and does not visit La Parroquia de Veracruz, did not really visit Veracruz.
Our communication transmits longing, traditions and even characteristic sounds of the restaurant such as the “TIN TIN TIN”. We highlight the feelings of each person who have visited, lived or worked there in order to take such feelings to the rest of Mexico and the world.
It is a tribute to those who have been an important part of what now is a restaurant group that continues growing throughout the country.
Plenty of companies are trying to take on Amazon every day–through competition on same-day delivery tactics or literally anything else. Now, Shopify has entered the space, by announcing its own fulfillment network. The Shopify Fulfillment Network (SFN) promises to give merchants custom packaging and branding, handle returns and exchanges, fulfill orders in one day and…
The sixth annual Oculus Connect conference will take place Sept. 25 and 26 at the San Jose McEnery Convention Center in San Jose, Calif. Facebook acquired virtual reality company Oculus VR in March 2014, and it has continued to develop the VR platform, most recently shipping its two newest headsets last month: all-in-one VR gaming…
A ação “Whopper Detour”, criada pela FCB de Nova York para o Burger King recebeu mais um Grand Prinx na 66ª edição do Festival Internacional de Criatividade de Cannes. Depois de garantir o GP de Direct, a peça leva também o GP em Mobile. Mesclando tecnologia e provocação, a ação vendia o sanduíche Whopper por …
O post Cannes Lions 2019: com “Whopper Detour”, Burger King garante mais um GP – o de Mobile apareceu primeiro em B9.
McCann New York has won lead creative duties for TGI Friday’s without a formal review. MullenLowe’s Winston-Salem, N.C., office previously handled creative duties for the chain, which started working with the IPG agency in 2018. Earlier this year, MullenLowe created a TV and digital campaign called “TGIF*IT” that encouraged diners to forgo their New Year’s…
Ryan Reynolds burst onto the marketing scene thanks to his never-ending line of stunts to promote the Deadpool movie franchise. From a Bob Ross spoof to taking over the entire DVD section at Walmart, Reynolds frequently broke the fourth wall with audiences during Deadpool’s marketing. That success led Reynolds to Aviation Gin, which he bought…
A lot of brands are telling the history of LGBTQ rights during Pride Month. However, a few of them want to walk people through it. To commemorate next week’s 50th anniversary of the Stonewall riots in New York City’s Greenwich Village, BMW and P&G are sponsoring a 5,000-square-foot experience focused on telling the story of…
On the eve of the 2019 Summer Solstice, seasoning and condiment brand McCormick introduced what it calls the Sumr Hits 5000, a six-burner grill with built-in turntable. The 130-year-old brand wants to make sure U.S. consumers are prepared for the upcoming grilling season, and–with the custom-built barbecue–novice and champion grill-masters alike can create tracks while…
At the end of yacht row at the Cannes Lions festival this year sat a structure that was built in less than a week with the intention of drawing attention to a brand that’s largely built around a newspaper. The Wall Street Journal broke into Cannes Lions in a big way this year by building…
CBS has finished its upfront negotiations, securing prime-time CPM (cost per thousand viewers reached) increases in the mid teens and late-night volume hikes of as much as 20%, according to a source close to negotiations. The company emerged with single-digit CPM increases across all dayparts, and given the hefty late-night volume increases, advertisers are clearly…
In an era rife with discussion over gender equality and diversity, traditional expectations of masculinity and femininity are changing shape. In fact, gender defiance is the new rule. Every day, trending hashtags like #LGBTQTogether, #LGBTQUnite or #LGBTQRuleTheWorld show thousands of Gen Zers breaking down stereotypes by proudly wearing and being what makes them feel good….
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