Entourage: Falling

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Entourage

Give a helping hand with our app.

The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app.

Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Faustin Claverie, Benjamin Marchal
Associate Creative Directors:Philippe Rachel, Carl Harborg
Photographer:Marc Gouby
Art Buying:Elise Kubler
Production:Nicolas Pollet Villard, Toolbox
Casting Director:Claire Linas
Retouch:Asile

Chevrolet: Wouldn’t Be A Party Without Us #Mustang55

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Pause Ljud & Bild: Listen To Whatever You Want

Easter is a time that for many means spending time with family and friends. But some decides- or are forced to stay at home, resulting in being alone during Easter. For a hifi lover, temporary loneliness doesn’t neccesarily have to be a bad thing, though. It could actually be an opportunity. It could be approached as a time when you can listen to whatever you want, as loud as you want.

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CALM: Call For Help

CALM Outdoor Ad - Call For Help
CALM Outdoor Ad - Call For Help

The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor.

The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered.

Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.

From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.

Entourage: Give a helping hand with our app

Entourage Print Ad - Give a helping hand with our app
Entourage Print Ad - Give a helping hand with our app
Entourage Print Ad - Give a helping hand with our app

The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app.

The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style (by the renowned French photograph Marc Gouby) is here to underline the dramatic reality and the emergency of that situation. In the street of France the life expectancy is 49 years old.

Tech We’re Using: The Must-Have When Reporting on Disasters: A Satellite Phone

Thomas Fuller, San Francisco bureau chief, knows you cannot rely on cell networks during earthquakes, wildfires and other breaking news catastrophes.

For Earth Day, Apple Uses Dramatic iPhone Footage as a Warning Not to Cross Mother Earth

Step aside, David Attenborough. For Apple’s 2019 Earth Day ad, the brand cranks up the Megadeth for a high-intensity spot reminding us nature is the original force to be reckoned with. Shot entirely on the iPhone XS (with, as the disclaimer notes, the help of “additional hardware and software”), the spot features custom footage created…

Facebook Messenger: Here’s How to Turn on Dark Mode

Facebook recently updated its Messenger application with a toggle that allows users to quickly turn dark mode on and off. Our guide will show you how this works. Note: These screenshots were captured in the Facebook Messenger app on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2:…

Here Are the Brands and Organizations Winners for the 11th Annual Shorty Awards

The winners in the brands and organizations categories for the 11th Annual Shorty Awards were unveiled Wednesday morning. The ceremony will take place at the Playstation Theater in New York’s Times Square Sunday, May 5. Gregory Galant, co-founder of the Shorty Awards and CEO of MuckRack, said in a statement, “We saw a big increase…

Axe cria palavra “bathsculinity” para incentivar homens a curtirem banhos (ou quase isso)

Uma nova campanha da Axe criada pela 72andSunny, de Amsterdã, introduziu uma nova palavra à Língua Inglesa: bathsculinity, que, segundo a campanha, “traduz o conceito de estar confiante consigo mesmo dentro e fora do banheiro“. A série de vídeos estrelados pelo ator e comediante Lil ‘Rel Howery mostra como os homens são pressionados a manterem …

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De surpresa, Beyoncé libera álbum e documentário de sua apresentação no Coachella

Não é exatamente uma novidade Beyoncé lançar um novo trabalho sem avisar aos fãs, e na madrugada desta quarta-feira, a cantora liberou um novo disco em todas as plataformas de streaming, “Homecoming: The Live Album”, além do documentário “Homecoming: A Film by Beyoncé”, na Netflix. Os dois trabalhos trazem a ilustre apresentação da cantora no …

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It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut.  “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […]

The post It’s About Time: New Watches Made in America appeared first on Adpulp.

This Augmented Reality Audio Podcast Brings the Camino De Santiago to Life Everywhere

For centuries, the Camino de Santiago in Spain–also known in English as “The Way of Saint James”–has been a destination for Christian pilgrims from all walks of life. Some come for the scenic hiking through rural villages across France and Spain. Others come for religious reasons as they make their way toward the cathedral of…

PETA: Go Vegan

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Peta

No animal was harmed while eating this. Go Vegan.

Art Director: Tejas Phansekar
Copywriter: Spandan Roy Biswas
Creative Director: Kiran Parihar
Illustrator: Sarang Bijagare
Photographer: Vaibhav Shedge

Bohemian Sicilian Fashion Campaigns – The Gucci Pre-Fall 2019 Campaign Focuses on Juxtaposition (GALLERY)

(TrendHunter.com) The Gucci Pre-Fall 2019 campaign has been unveiled by the fashion house as its latest photography lineup that seeks to put a number of different aesthetics in juxtaposition to one another to…

Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering

Why commit to just one Olympics at a time when you can lock in four consecutive Games at once? That’s the thinking behind a new offering from NBCUniversal and LA 2028, which will give brands media, sponsorship and activation opportunities for all four sets of Olympic and Paralympic Games from 2022-2028, culminating in the first…

This Is How CBD-Infused Products Really Work

Like the sudden popularity of avocado toast, CBD, also known as cannabidiol, is everywhere. It’s in trendy beverages geared towards millennials like Recess and in creams and other types of topicals that are entering the mainstream at retailers like Sephora, Ulta and CVS. Since the CBD market shows no signs of slowing down, we thought…

Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

Beeswax is upping their optimization game. After snagging $15 million in funding earlier this year, the ad-tech company announced the launch of “Bid Models,” an optimization tool that brings complex bidding algorithms entirely in-house. The initiative gives media buyers an entirely new suite of tools, regardless of their tech or engineering savvy, providing access to…

Pet-Matching Pajamas – MeUndies Created Accessories for Matching Dog and Owner

(TrendHunter.com) The BuddyBands collection offers an effortless way to create a style for a matching dog and owner. With its new collection of bandana neckties of pets, MeUndies now offers a fun way for pet owners…

Instagram: ScreenStop


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INSTAGRAM

Oversharing parents on social media are unknowingly contributing to pedophilia sites. It is estimated that half of the material on these sites is taken from their poorly secured accounts.

ScreenStop is an initiative from the World Childhood Foundation, partnered with Instagram to prevent predators from stealing pictures of children online.

ScreenStop uses age detection technology to identify pictures with children on Instagram, and protects them from getting screenshot. Stopping them from getting screenshot also stops them from them getting into the wrong hands. Ensuring that innocent childhood pictures are just that, innocent childhood pictures.

Advertising Agency:Miami Ad School, Berlin, Germany
Advertising Agency:Miami Ad School, Hamburg, Germany
Art Director:Alexandra Erber, Amélie Lazure-Ratté, Mary Hampton Farr
Copywriter:Monse Solis