Apr 17

Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

Posted in: Uncategorized

Beeswax is upping their optimization game. After snagging $15 million in funding earlier this year, the ad-tech company announced the launch of “Bid Models,” an optimization tool that brings complex bidding algorithms entirely in-house. The initiative gives media buyers an entirely new suite of tools, regardless of their tech or engineering savvy, providing access to…

Related posts:

  1. What You Need to Start Doing Now to Be Ready for GDPR eMarketer projects that U.S. programmatic ad spending will reach $32.56...
  2. On the Adweek Podcast: #MeToo, Marketing and the Women Who Changed Advertising The ad industry is unquestionably at a turning point, with...
  3. In New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote Levi’s has joined a growing list of brands launching campaigns...
  4. Google Releases Proposed Privacy Framework in Advance of Senate Committee Hearing Two days before a scheduled Senate hearing on consumer data...
Tags:
No Responses to “Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies”

Post a Comment