Travelers: Unfinished Stories: The Tree House


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Advertising Agency:TBWAChiatDay, New York, USA

Inside CNN's upfront pitch to advertisers


CNN is making its rounds to media agencies with its upfront pitch, unsurprisingly leaning heavily into the 2020 presidential election.

This week the news behemoth brought its so-called CNN Experience to Horizon Media. The presentation comes on the heels of AT&T receiving approval from an appeals court to move forward with its acquisition of CNN parent WarnerMedia.

Now under AT&T’s leadership, CNN President Jeff Zucker told Horizon staffers that the network will lean heavily into the company’s data capabilities to grow its digital business. (Zucker also recently gained oversight of WarnerMedia’s sports division.)

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MLB plans shorter baseball ad breaks, and MDC Partners (finally) charts a path: Friday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Sephora axed its cosmetics collection created with Olivia Jade Giannulli, the popular YouTuber and Instagram influencer caught up in a massive college admissions cheating scandal. Her parents, actress Lori Loughlin and fashion designer Mossimo Giannulli, were among dozens of people accused of lying or cheating to get their kids into college. The makeup collection was called “Olivia Jade x Sephora,” and Sephora probably no longer wanted its name attached to hers. As Ad Age’s Adrianne Pasquarelli writes, commenters posted Twitter urging the company to drop 19-year-old Giannulli, a student at the University of Southern California. “@Sephora, you gonna fire that Olivia Jade?” one person wrote.

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Fox News Still Has Viewers; Increasingly, Brands Don’t Care

Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]

The post Fox News Still Has Viewers; Increasingly, Brands Don’t Care appeared first on Adpulp.

Chic Japanese Fashion Photography – Ekaterina Belinskaya Captures an Elegant Essence in Japan (GALLERY)

(TrendHunter.com) Ekaterina Belinskaya’s ‘Big in Japan’ photography series displays a number of chic Japanese fashion examples in an expressive setting, one that boldly contrasts with the lavishness…

Google Cloud features students in March Madness campaign


“The Official Cloud of the NCAA” is making its second March Madness run with a new campaign featuring actual students.

Google Cloud inked a multiyear sponsorship deal with NCAA last year, and teamed up with the organization to turn more than 80 years of data into actual insights for its last campaign. Now the company is switching things up. It recruited some 30 students to help come up with interesting predictions alongside its own team of data scientists.

“The concept of ‘explosiveness’ or when the announcer says, ‘This team is really explosive’ the students went in to figure out what goes into that,” Alison Wagonfeld, chief marketing officer at Google Cloud, says. “From a campaign standpoint, it is phenomenal because it shows how easy and accessible Google Cloud is.”

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15 Functional Late-Night Snacks – From Relaxing Hemp Chocolates to Sleep-Friendly Ice Creams (TOPLIST)

(TrendHunter.com) Growing interest in sleep health has inspired consumers to invest in a range of sleep-supporting aids, including everything from evening meditation apps to weighted blankets and even functional…

Om Book Shop by Ogilvy

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Divya Bhatia, Vimal Singh
Art Director / Illustrator: Rajat Agarwal
Copywriter: Avik Bose

OM Book Shop came up with an offer where if one buys two books, he gets the second one at half the price.

Print advertisment created by Ogilvy, India for OM Book Shop.

Om Book Store by Ogilvy

Om Book Store by Ogilvy

Om Book Store by Ogilvy

NBC Taps YouTube Star Lilly Singh as Carson Daly’s 1:35 A.M. Replacement

Broadcast TV’s streak of white male late-night hosts has finally been broken. NBC has tapped Lilly Singh as its new 1:35 a.m. host, making her the only woman, or person of color, to host a broadcast network’s late-night show. The YouTube star will replace Carson Daly, who last month said he would step down from…

Twitter Wants Its Work Force to Be 53% Women, 5% Each Black and Latinx by Year-End

Twitter issued its 2018 Inclusion and Diversity Report Thursday, saying that its goal for year-end 2019 is to have women represent 53 percent of its overall workforce, while in the U.S., it is aiming for 5 percent black and 5 percent Latinx. The social network said that from December 2017 through December 2018, women at…

Stagwell Group Reportedly Agrees to $100 Million Investment in MDC Partners

Stagwell Group, the self-described holding company alternative founded by former Microsoft executive Mark Penn in 2015, has reportedly agreed to make a $100 million investment in MDC Partners. Penn will take over as CEO of the struggling holding company following the deal and assume a role on its board of directors. MDC Partners reportedly briefed…

Care Charity: Skinny Toys

Outdoor, Print
Care

They share everything. Including hunger, They go to sleep together. With hunger that is.

CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group – children, we decided to use symbols of childhood well known for everybody despite their nationality or age – toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger – skinny toys.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Klára Palmer
Head Of Art Direction:Jiri Horut
Retoucher:Petra Vokjan
3d Designer:Martin Kubát
Art Director:Tereza Viznerova, Jiri Horut
Copywriter:Lucie Václavková
Dtp:Robert Benjamin Mulderer
Coo:Martina Hejdova
Account Director:Patrik Rymeš
Account Manager:Nikola Palasová
Pr Director:Alice Reindlová
Agency Producer:Dagmar Flimmelová
Media:Print, Ooh, Direct
Client’s Representative:Katarina Klamková

Critic’s Notebook: ‘One Day at a Time’ and Why Netflix Is Not Your Friend

After canceling one of TV’s best series, the streaming outlet seemed to want to get credit for mourning its own business decision.

Minute Media Acquires The Big Lead From Gannett as It Looks to Acquire More Lifestyle Brands

Minute Media, a publishing and technology company, is acquiring more properties largely centered around lifestyle brands as it looks to grow into different categories. Most recently, it acquired The Big Lead from Gannett. Financial details of the term weren’t disclosed. “We think this is a time that you need to be aggressive in media,” said…

Hallmark Channel Cuts Ties With Lori Loughlin After Arrest in College Cheating Scandal

A day after Lori Loughlin was arrested and charged in connection with an extensive nationwide college admissions cheating scandal, Hallmark Channel has fired the actress. Crown Media Family Networks, whose Hallmark Channel and Hallmark Movies & Mysteries networks have enjoyed a longtime partnership with Loughlin, said today it cut ties with the actress. Loughlin starred…

Advertisers say yesterday's Facebook outage led to 'chaos' in buying


David Herrmann could only watch helplessly as Facebook deducted thousands of dollars from his advertising accounts.

The social network went down along with its automated ad platform for 12 hours Wednesday, and Herrmann was powerless to turn off the campaigns he manages for advertising clients. On a normal day, he is used to action; a performance-based marketer juggling the ad accounts of about 15 clients, Herrmann is required to be hyper-vigilant with how their money gets spent on Facebook.

Some advertisers reportedly ended up paying upwards of 300 percent more for some ads due to erract activity in the ad auctions.

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Coors Light: The World’s First Smart Beer Tap

Video of Coors Light | The World’s First Smart Beer Tap

Two Cost-Effective Ways To Boost Customer Engagement

Editor’s Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive’s tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens Chief Marketing Officers and others are forced to find new jobs. Know Your Audience and […]

The post Two Cost-Effective Ways To Boost Customer Engagement appeared first on Adpulp.

The college admissions scandal is a tabloid-news dream


As part of Ad Age’s ongoing media-about-media coverage, a quick look at coverage of the college admissions scandal that’s been dominating the national conversation.

The bottom line: This is a story that has a little bit of everything for everyoneincluding celebrity, wealth, power, ridiculously entitled parents, spoiled children, brazen fraud and outright stupiditywhich is why it’s been embraced by media across the spectrum.

The nation’s A-list newpapers all made the scandal front-page, above-the-fold news this morning: The New York Times, for instance, went with the headline “U.S. Charges Rich Parents in College Entry Fraud” (tweaked for the web to “College Admissions Scandal: Actresses, Business Leaders and Other Wealthy Parents Charged”). The cable news networks, meanwhile, are particularly obsessed with the camera-ready players in the drama: Felicity “Desperate Housewives” Huffman and Lori “Full House” Loughlin, as well as Loughlin’s husband, fashion designer Mossimo Giannulliplus (bonus!) Loughlin and Giannulli’s Instagram/YouTube-famous daughter, Olivia Jade Giannulli. (Ad Age’s Angela Doland rounds up the 19-year-old’s now-controversial work with brands here.)

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Stagwell agrees to $100 million stake in MDC Partners


MDC Partners is preparing to announce tomorrow that Mark Penn’s Stagwell Group is making a $100 million equity investment in the holding company. Ad Age had earlier reported Stagwell was eyeing an investment.

According to information obtained by Ad Age, the holding company was slated to hold a briefing with its executive team at today at 5 p.m. with Mark Penn, who will become CEO of the holding company, to offer full details. The holding company plans to report its fourth quarter earnings results Friday morning.

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