Advertisers say yesterday's Facebook outage led to 'chaos' in buying

David Herrmann could only watch helplessly as Facebook deducted thousands of dollars from his advertising accounts.

The social network went down along with its automated ad platform for 12 hours Wednesday, and Herrmann was powerless to turn off the campaigns he manages for advertising clients. On a normal day, he is used to action; a performance-based marketer juggling the ad accounts of about 15 clients, Herrmann is required to be hyper-vigilant with how their money gets spent on Facebook.

Some advertisers reportedly ended up paying upwards of 300 percent more for some ads due to erract activity in the ad auctions.

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