Hulu–which just saw a 48 percent year-over-year increase in subscribers–is looking to keep that momentum going with a new deal in which it will be free for Spotify Premium users. Starting today, Spotify Premium is adding Hulu’s ad-supported plan for free to new and current Spotify Premium individual users, who are currently paying $9.99 per…
San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from that single moment, the duo has gone on to carve out a significant place in the pantheon of great creative minds. On Monday, we learned that Goodby and…
It’s a battleground out there. Mass retail brands are falling every week. Profits are either down or up in smoke. Holiday discounting was at its deepest level on record. Challenger brands continue to tear down established brands twice their size. For most advertisers, the future is at best uncertain, at worst bleak. Yet turn on…
By default, TikTok allows your “friends” to send you direct messages within the video-sharing application. Friends are the users who follow you that you also follow back. However, did you know that you have the option to stop all users from sending you DMs? Our guide will show you how this works. Note: These screenshots…
From the Museum of Ice Cream to the Ros? Mansion, selfie factories were one of the biggest trends in creative marketing in 2018, and they aren’t going away. But that’s not the only or even the best way to capture the crucial audience when it comes to experiential marketing. The pull of the pop-up experience…
Direct Marketing, PR, Online
Selección de Fútbol para Amputados de Costa Rica
Advertising Agency:HAVAS Tribu, Costa Rica
Creative Director:Joshua Rueda, Oscar Carrera
Art Director:Andrea Castro, Mauricio Mejía
Chief Creative Officer:Javier Urbaneja
Integrated
No Somos Delito
Advertising Agency:DDB Spain
Creative Director:Daniel Rodriguez
Executive Creative Directors:Guillermo Santaisabel, Javier Urbaneja
Head Of Art:Cristina Rodríguez
Production Company:Garlic
Executive Producer:Alvaro Gorospe
Director:Esteban Crespo
Let’s build a balanced society where anyone irrespective of their gender can occupy any role or profession as long as they are qualified to. #betterbalancebetterworld. Happy International Women’s Day.
Let’s create a level playing ground for everyone.
Advertising Agency:Noah’s Ark, Nigeria
Chief Creative Officer:Lanre Adisa
Executive Creative Director:Abolaji Alausa
Creative Director:Maurice Chike Ugwonoh
Art Directors:Gabriel Olu’seun Olonisakin, Bukola Elegbede, Adeyemo Maya, Kazeem Lawal
Copywriters:Kemi Falodun, Ajayeoba Mayokun, Jesujoba Popoola, Baruch Apata
Photography:Yekeen Ibrahim
Account managers:Judith Ezeali, Anuoluwapo Kabiawu, Abimbola Sanusi
Print
Lawn Doctor
In its 4th season of partnership with lawn care brand Lawn Doctor, Sleek Machine continues to drive year over year growth. The key to their success is a history of testing and evolving the campaign. This year’s campaign includes a mix of optimized ads, with over 13 creative assets from past seasons and over 90 brand new assets that focus on how customers can get more enjoyment out of their yards. The campaign launched in February in over 30 key markets on social, spot TV and national digital display. This year also marks the first year Lawn Doctor will support recently acquired franchise, Mosquito Hunters with creative in key markets.
Advertising Agency:Sleek Machine, Boston, USA
Creative Director:Tim Cawley
Account Supervisor:Lisa Gapinske
Art Director:Evan Stremke
Integrated Producer:Tarra Marino
Filmmaker:Kyle Jones
Print
Lawn Doctor
In its 4th season of partnership with lawn care brand Lawn Doctor, Sleek Machine continues to drive year over year growth. The key to their success is a history of testing and evolving the campaign. This year’s campaign includes a mix of optimized ads, with over 13 creative assets from past seasons and over 90 brand new assets that focus on how customers can get more enjoyment out of their yards. The campaign launched in February in over 30 key markets on social, spot TV and national digital display. This year also marks the first year Lawn Doctor will support recently acquired franchise, Mosquito Hunters with creative in key markets.
Advertising Agency:Sleek Machine, Boston, USA
Creative Director:Tim Cawley
Account Supervisor:Lisa Gapinske
Art Director:Evan Stremke
Integrated Producer:Tarra Marino
Filmmaker:Kyle Jones
Online
Amnesty International
To make people sign up for Amnesty Lifeline, a global network of individuals standing up for human rights by signing online petitions, we decided to show them somebody else’s signature before and after torture.
Advertising Agency:Hjaltelin Stahl, Copenhagen, Denmark
Creative Director:Lasse Vintersbølle
Senior Art Director:Nicolai Dimon
Account Manager:Emma Tjellesen
Illustrator:Kristian Funder
Sound Mixer:Johan Høyer
Composer:Jørgen Lauritsen
Animation:Birna Olafdottir
Voice Artist:Lars Mikkelsen
Outdoor
Arts University Bournemouth
To celebrate Barbie’s 60th birthday, students from the Costume & Performance Design course at Arts University Bournemouth created a full-sized, real-life version of the very first Barbie doll from 1959 on Bournemouth beach. She’s wearing the original black and white swimsuit, sporting her signature ponytail and standing in a replica box.
Advertising Agency:Creative Forager, United Kingdom
Creative Director:Mark Sephton
Photography:Mark Sephton, Isacc Confue
Online
Grey
Our society is still driven by patriarchy. Men lack the sense of respect when it comes to women and as long as men don’t respect women, and as long as there is gender disparity, we will have to keep celebrating “Women’s Day” and speak of it while the practice of Women’s Day should be every day. We have tried to touch the conscience of men and point out that it is their humanly responsibility to unitedly protect women’s respect and equality and honor Mother-Kind. While, scientifically every human being starts of gender neutral and equal, if we could show the men of our society that our root is equality, we could help them realize the feminine selves. And to do so, as a part of popular culture, we’ve symbolically expressed the feminine part in us with the cultural ornaments of the women in our society and take a step closer to #balanceforbetter.
There’s a bit of women in every man. So, respect yourself.
Advertising Agency:Grey, Dhaka, Bangladesh
Creative Director:Syed Gousul Alam Shaon
Art Directors:Farah Yasmin, Akrum Hossain
Copywriter:Waleed K. Rajamiya
Photographer:Javed Akter Suman
Additional Credits:Lubna Noman, Maimun Rashid Khan, Manami Sunjia Hossain, Sharfiat Jahan, Rumana Sadia
Film
BMW
Advertising Agency:Serviceplan, New York, USA
Film
Chocapic
“Feed little moments of happiness” is a story about the tiny details of life. Which can come in unexpectedly and on an ordinary day, but also bring you the most joyful moments. Moments that you will remember.
Advertising Agency:McCann, Paris, France
Creative Director:Riccardo Fregoso
Art Director:Mateo Fernandez
Copywriter:Philippe Puech
Production Company:Eddy Paris
Director:Ben Brand
Photographer:Maxime Desmet
Film
BetVictor
Advertising Agency:Mr. President, London, United Kingdom
Chief Executive Officer:Claire Hynes
Chief Creative Officer:Laura Jordan-Bambach
Executive Creative Director:Jon Gledstone
Business Director:Jamie Longstreet
Projects Director:James Fricker
Producer:Emma Leach, Barty Dearden, Faithful Hound
Production Assistant:Hananha Willers
Creative:John Wilds
Photography:Nick Howe
Audio:750mph
Post Production:Unit
Editor:Kevin Palmer, tenthree
Director:Chris Faith, Faithful Hound
Print
Hefty
Hefty, the brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in sound.
Under the signature “Sounds like the unreal thing”, the ad shows a ludic scene with a dragon dumping an enormous jet of fire in a stone. Behind it, the Hefty leader appears to capture the purest sound, instancing the concept that the studio can bring any sound idea to life, regardless of its complexity.
Taking the graphic piece production to the next level, Rapp called the artist Paulo de Almeida, one of the leading international experts in dragon design, from the Magma Studio, Dubai. The work brings a mix of still, 3D techniques, and Luke’s real image, captured by the awarded photographer Wel Calandria.
Sounds like the unreal thing
Advertising Agency:Rapp, Brazil
CoPresidents:Tatiana Pacheco, Andre Pasquali
Creative Director:Felipe Andrade
Art Directors:Alessandro Vieira, Andre Marchesi
Copywriter:Lucas Nascimento Silva
Photography:Wel Calandria
CGI and Retouch:Paulo Almeida
Client Approval:Edu Luke
Film
Cottonelle
Advertising Agency:Fcb Chicago, USA
Film
Red Cross
Czech Red Cross celebrates 100 years since its founding in 1919.
Cinema, TV and online campaign promotes its most important mission – to help others.
People are often too lazy, too oblivious, too uncertain or too frightened to help, when it´s really needed. We can’t rely on Someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for Someone else.
Advertising Agency:Comtech Can, Prague, Czech Republic
Creative Director:Petr Vlasak
Art Director:Manuel Prada
Copywriter:Marketa Uchytilová
Strategic Planner:Petr Laštovka
Account Manager:Jana Pe?ivová
Web Developer:Marek Caban
Production Company:Boogiefilms
Directors:Wolfberg
P.:Jirí Málek
Editor:Filip Malasek
Producers:Ji?í Heršálek, Andrea Plánková
Music Composer:Lali Puna
Sound:Soundsquare
Postproduction and special effects:PFX
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