Hasta La Creative!

Film
McDonald’s

The idea was an opportunity to reinforce the relevance of the Drive-Thru platform in Brazil, which is synonymous with accessibility, agility and is present in several moments of our clients’ lives.

With two sales men dressed with Drive-Thru booth costumes, we surprised people during the “Blocos” (Carnival street parties) by giving them free burgers, fries, pies and milkshakes, and reminded everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for the brand’s digital channels.

Advertising Agency:DPZ&T, São Paulo, Brazil
General Creative Director:Rafael Urenha
Executive Creative Directors:Carlos Schleder, Sergio Mugnaini
Creatives Copywriter:Rafael Bornacina, Hélio Mafia
Creatives Art Director:Leandro Vilas
Headline and copy text:Hélio Maffia, Rafael Bornacina
Account team:Daniel Jotta, Mariana Magalhães e Fabiana Sanches
Media:Paulo Ilha, Kaline Lessio, Nathan Adelino
Projects:Marcos Yamamura, Felipe Rodriguez
Approval:João Branco, Marcelo Ferronato, Lariane Neodine Duarte
Rtv:Ducha Lopes, Guilherme Rodrigues Silva
Producer:Vapt Filmes
Account Management:Paula Librandi
Executive:Leo Beltrão Artimonte
Account:Leo Beltrão Artimonte
Directing:Rafa Damy, Thiago Artimonte
Cinematographer:Ted Abel
Production Coordination:Ana Paula Domingues
Executive Producer:Carlos Eduardo de Lima
Editing:Oscar de Lamanha
Final Artwork:Alan Porciuncula
Post Production:Vapt Filmes
Soundtrack:Lira
Sound Producer:Lira
Sound Final Artwork:Lucha Libre

A conspiracy theory predicated on the idea that white women are not having enough children appears to be bubbling up across the globe.

Dailey promoted Marcus Wesson to chief creative officer from executive creative director. Managing Partner Bill Waldner was CCO until 2017, when the agency bought itself back from IPG, a process that also saw Dailey’s return to the agency after three years away at Omelet and 72andSunny. Prior to that, he had been an ACD at Dailey for five years. In addition to holding positions at TBWA/Chiat/Day and DDB, he has worked with brands including Nissan, Activision, Carl’s Jr. and Honda.

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Ms. Brazile, who managed Al Gore’s 2000 presidential campaign, will be an analyst on President Trump’s favorite network.