More than 15 months after it was initially announced, the Disney-Fox merger finally crossed the finish line earlier today. As Disney absorbs its new businesses from 21st Century Fox–and the assets not included in the deal have been spun off into a new company, Fox Corporation–TV buyers are preparing to navigate a new landscape, especially…
Did you know that TikTok allows you to turn on comment filters on your account, so that comments containing certain words are automatically hidden from your posts? You have the ability to decide which keywords cause a comment to be hidden. Our guide will show you how this feature works. Note: These screenshots were captured…
Professional athletes are making savvy moves to help ensure that they are building a bright future for themselves. One great example is NBA superstar Kevin Durant, who stars in a new video series called Fly By that launches today in partnership with LeBron James and Maverick Carter’s Uninterrupted platform, home of “The Shop,” a barbershop-themed…
It’s time for big brands to start taking notice of what the little guys are doing differently. Established brands once enjoyed being a cornerstone in consumers’ lives and now they find themselves losing share to a growing collection of challenger brands that are finding new ways to compete. According to reports from Catalina, major brands…
I just completed attending my 12th consecutive year at SXSW so I have the ability to assess the most recent SXSW in the context of its predecessors, a comprehensive way to evaluate the festival. This year seemed busier and less sparse than last. In contrast, much like the previous years, there was no single standout…
Menopause treatment comes online in the form of Rory, a new telehealth direct-to-consumer brand from Ro, the company behind bringing men’s health issues like erectile dysfunction, to digital. Ro, the parent of Roman, connects men to doctors through an online portal to discuss men’s health issues, like ED and hair loss. Doctors can diagnose and…
Dentsu Aegis Network has hired Bloomberg deputy COO Jacki Kelley as president, chief client officer of the U.S., marking her return to the agency world. Kelley had been in her prior role since December 2017, when she was promoted from COO of Bloomberg’s media division. She was previously CEO of North America and president of…
RSA Films has signed comedy director and actor Zach Braff for commercial representation. His first work with RSA is a new Hidden Valley Ranch campaign via Mcgarrybowen, and he is now directing his second project with the company, a branded film he wrote for Adobe inspired by a campaign from Pereira O’Dell. Braff both starred in and directed TV sitcom “Scrubs” over its nine-year run. He also wrote, directed and starred in with Natalie Portman and Peter Sarsgaard in feature film “Garden State.” His commercial credits include a 2007 Dunkin’ Donuts spot with Naomi Campbell, and he has also directed music videos for the likes of Gavin DeGraw and Joshua Radin.
If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.
I had the good fortune of starting my career at an irresponsibly creative agency that insulated people like me from the financial practicalities of running a business (our own as well as our clients’). We were barely even an agency, really. We were a group of professional “imaginators” living in a creative reality distortion field. It was fantastic.
Our job was to play “What if?” In fact, the only time you got in trouble was by allowing practical thinking to invade your brainstorming. They fired a guy for asking, “Can we afford this?” I heard he’s working for WPP now. That attitude managed to work pretty successfully for a while, because the agency grew and grew. But, like all good things, one day it came to an end.
If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.
I had the good fortune of starting my career at an irresponsibly creative agency that insulated people like me from the financial practicalities of running a business (our own as well as our clients’). We were barely even an agency, really. We were a group of professional “imaginators” living in a creative reality distortion field. It was fantastic.
Our job was to play “What if?” In fact, the only time you got in trouble was by allowing practical thinking to invade your brainstorming. They fired a guy for asking, “Can we afford this?” I heard he’s working for WPP now. That attitude managed to work pretty successfully for a while, because the agency grew and grew. But, like all good things, one day it came to an end.
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Marinela
A cake is used for huge celebrations such as birthdays, weddings, etc. A mini cake should be used for those mini celebrations that give us a great satisfaction, like thread a needle, find free Wi-Fi or kill a mosquito that stung us.
For mini celebrations, mini cakes
Advertising Agency:McCann, Mexico Citty, Mexico
Chief Marketing Officer:Juan Luis Arteaga
Chief Creative Officer:Luis Elizalde
Executive Creative Director:Elizabeth Juárez
Creative Director:Esteban Quinteros
Art Director:Nathan Marquez
Copywriter:Annahi Basilio
Illustrator:Nathan Marquez
Additional CGI:Leonardo Kambayashi
It’s just the latest effort by HBO to shine a light on female voices and talents. For International Women’s Day earlier in March, HBO Creative Services and Mekanism New York created a spot that encouraged women to “make a little trouble.” Last summer, HBO spotlighted female creators in its ‘Because of Her”‘ campaign.
The Inspiration Room gives women, on and off the network, a safe place to have a voice and a platform to share their stories, says Dana Lichtenstein, director of brand and product marketing at HBO. “It’s meant to be a tribute to the complexity of real women and their experiences,” she says.
Here’s a sampling of HBO stars reenacting diary entries.
On Feb. 13, JoJo Siwa posted a YouTube video from a Target store, detailing her plan to buy “every single item of JoJo merch” inside. She starts with clothes, piling her own trademarked shirts and dresses into a cart. “I literally got one of everything I could find!,” Siwa says to the camera. “Now, let’s go see if they’ve got toys.”
Siwa encapsulates many of the things that made YouTube the world’s most-watched video site. She dances, sings and screams excitedly into the camera, drawing millions of viewers, mostly young girls. The 15-year-old kidfluencer also highlights how YouTube’s success with children has created an ethical and perhaps even legal minefield for its owner, Alphabet Inc.’s Google.
In addition to shooting quirky videos, Siwa cuts endorsement deals and sells two branded apparel lines with Target, the second-largest U.S. retailer. When she posts clips from the company’s stores, she’s creating content that’s difficult to distinguish from advertising and will likely be watched by hundreds of thousands of impressionable kids.
The news from the Association of National Advertisers (ANA) that nearly 80 percent of the country’s largest advertisers are taking at least some of their advertising in-house, including select strategy and creative assignments, has understandably put the agency community on the defensive. To hear the counters, one might think that the in-house movement will suck…
Miller Lite has taken another swing at Bud Light over the category leader’s Super Bowl ads. And if you’re thinking, “Wait, wasn’t the Super Bowl well nigh on two months ago?”, then you would be absolutely correct. The brands have been tussling in the marketing schoolyard since Bud Light dedicated most of its ad messaging…
Film
Geometry Argentina
The agency and the children’s publisher Pequeño Editor present an exciting initiative that reaches the heart. Understanding the present circumstances of the Venezuelan people who were forced to migrate to Argentina leaving their young children behind, the publisher brings to light a fundamental issue in raising children: the importance of reading to them before they go to sleep and the unique connection that this moment creates, in a moment where there is so much disconnect.
In this regard, Tony Waissmann, CCO of Geometry Argentina commented the following: “This project is very special and when it began to take shape it became even more special, we were all excited, we cried every step of the way, our hearts melted with the stories of Virginia and Reinder and a unique connection was forged between us and our amazing client.
It was a project that seemed impossible, there were many difficulties we needed to overcome, filming there, sending things, everything was very difficult to do but we were not afraid, we looked at each other and said: “Ok, let’s do it”. From there on it was a joint effort to reach our goal and as we moved forward, and obstacles kept appearing, it only made us want it more. The same thing happened to the client, they loved the idea from the start, but they looked at us and said: “Are you sure that we can do it?”, “Yes”, we said, “We are sure” and here we are presenting it.
It is an emotional project that changed us all. We were so touched and moved. It was very exciting. At Geometry we do all kinds of projects with different types of approaches, from emotional, to extreme fun. The difference between each project speaks of a flexible agency, that can think outside the box and that It´s spectacular” Raquel Franco, director of Pequeño Editor, said: We have been developing picture books for children for over 16 years.
And throughout these years we have always tried to communicate the importance of reading during childhood and that it be an activity where adults get involved. We wanted to create a campaign to encourage reading that shows our identity, our love for that unique bond that is generated when sharing a story. In that sense, every meeting with Geometry was an injection of adrenaline, conviction, and confidence. We knew that we had found that idea, that task that showed our vocation and our project.
Virginia and Reinder brought to life the stories. Geometry did a job that seemed infinite. “Cuento con voz” is both a concrete and an effective device and is clear way of sharing our message. Pequeño editor: reading together with our children is a way of parenting, childcare, and affection.
Advertising Agency:Geometry, Buenos Aires, Argentina
Ceo:Karina Aiello
CCO:Tony Waissmann
Ecd:Claudio Giovanelli Izaia
Creative Directors:María Luján Donaire, Hernán Damilano
Copy:Pablo Bugueiro
Art Director:Joaquín Camicha
Account Manager:Georgina Roccatagliata
Account Executive:Ana Carolina Valdez
3d Design:Sebastián Ostojic
Edit:Herneaqn Buffa
Production Company 1:Troya Films y RG2 Caracas
Directors Troya:Tomás de las Hernas, Wilmer Williams
Producer Troya:Silvina Masotto
Founder y DGC RG2:Exequiel Rodriguez
Lights RG2:Marco Diaz
General Account Director RG2:Mariva Delgado
Producers RG2:Lina Certain, Cesar Medina
Director RG2:Daniel Méndez
Cameraman RG2:Jean García
Music and Sound Production Company:INDIGO MUSIC DESIGN
Executives Producers:Sergio Garrido, Soledad Bruno
Sound Producer:Romina Trabazos
Compositor:Matías Leanza Montes
Post Production:Mey Frontera
Post Producers:Hernán Escudero, Luciana Contreras
Client:Raquel Franco, Diego Bianki, Ruth Kaufman
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| THE ORIGINAL? Ford “Camisetron” – 2014 Custom made soccer jerseys that are a mix of several different countries. Watch the Case Study Agency : Zubiad, Florida, (USA) |
LESS ORIGINAL Coca-Cola “Mixed Fans” – 2019 Custom made soccer jerseys that are a mix of several different countries. Source : Dubaï Lynx Direct BRONZE Agency : Geometry Global, Dubaï (UAE) |
Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client’s fresh food is prepared before one’s eyes […]
The post Errol Morris Documents Chipotle’s Freshness, For Real appeared first on Adpulp.
Miller Lite is crashing Bud Light’s “Dilly Dilly” kingdom with two new ads that escalate the ongoing marketing war between MillerCoors and Anheuser-Busch InBev.
One of the spots begins with what appears to be final scene of Bud Light’s “Game of Thrones” Super Bowl ad, in which its Bud Knight character was slayed. But in Miller Lite’s version, the ad cuts to the real world, and the actor playing the Knight grabs a Miller Lite, not a Bud Light, from a hospitality tent. The kicker: “In the real world more taste is what matters,” states on-screen text. “More taste and half the carbs of Bud Light.”
The other spot mock’s Bud Light’s kingdom as “Ye Old Bud Light Fantasy Land.” In a fictional ad shoot, a snow machine malfunctions, and the actors once again choose Miller Lite over Bud Light.
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