Hasta La Creative!

Tide is going after urban millennial and Gen Z consumerswho often have little love or capacity for doing laundryby expanding its pickup-and-delivery laundry service nationally and making one of the biggest direct-to-consumer plays ever for a Procter & Gamble Co. brand.

Tide plans to double pickup locations to more than 2,000 nationally by next year after having run its wash-dry-and-fold service in recent years in Chicago, Washington, Nashville, Dallas, Philadelphia and Denver. The expansion will come unfold through adding new cities (including its hometown Cincinnati) and more drop-off locations in existing ones says Sundar Raman, vice president of P&G North American Fabric Care.

Drop-off locations include Tide Dry Cleaners stores, apartment buildings and lockers in retail stores and other locations. Tide Cleaners also encompasses Tide University operations on several U.S. campuses.

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Omnicom Media Group’s data-driven media agency Hearts & Science has appointed Erin Matts to U.S. CEO, effective immediately. She replaces founder and former chief Scott Hagedorn, who was promoted last week to CEO of the larger Omnicom Media Group in North America. He succeeded Page Thompson, who retired after four decades with the holding company….

Integrated
The diaTribe Foundation

Despite being home to some of the best restaurants in the world, the food served in New York City public schools is some of the worst. We wanted to raise awareness about the unhealthy food NYC children are given to eat every day and encourage the NYC Mayor’s office and the Department of Education to make school lunches healthy.

We hacked Yelp so that parents could finally hold their children’s NYC public school cafeteria to the same standards as food establishments everywhere. After researching NYC public records, we identified one of the worst school cafeterias in the city and created a website and Yelp profile for The Caton Cafe—a new restaurant with the same name, address, and menu as the cafeteria.

Simultaneously, we worked through Yelp’s API to unearth the worst-reviewed restaurants in NYC to determine the threshold of low-star ratings and reviews we would need to become the worst restaurant in NYC.

Our street and social teams mobilized parents to review the restaurant on Yelp and sign our online petition demanding healthier school lunches.

In 2 weeks, more than 250 1-star reviews were posted to Yelp and we officially became the worst reviewed restaurant in NYC. Once we revealed this, Yelp actively began removing reviews it deems too awful to recommend until social influencers on Yelp, known as Yelp Elite, added their reviews and increased our credibility.

Upon publicizing that our restaurant was, in fact, a NYC public school cafeteria, CBS aired the story, driving another surge of support, as well as a pledge from Chancellor Carranza of the NYC Department of Education to convene a panel to improve school meals.

There were hundreds of signatures from concerned parents on our petition when it was sent to the Mayor’s office and the Department of Education in April 2018.

Advertising Agency:Area 23, New York, USA
Managing Director:Tim Hawkey
Evp:Tim Hawkey
Group Creative Director:Bernardo Romero
Svp:Bernardo Romero, Jesse Kates
Creative Director:Jesse Kates
Associate Creative Director:Amy Fortunato, Andrea Bistany
VPs:Amy Fortunato, Andrea Bistany
Copy Supervisor:Austin Sabattis
Art Supervisor:Emily Carman
Director:Bill Hanff
Technology:Bill Hanff
Vp:Bill Hanff
Senior Developer:Suneil Bansi

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Celebrity power couple Chrissy Teigen and John Legend had a misunderstanding about Totino’s frozen pizza, and she recounted their domestic spat, in great detail, on Twitter.

Continue reading at AdAge.com

It’s turning out to be an expensive February of advertising for Anheuser-Busch InBev. The brewer, which flooded the Super Bowl with eight ads, will appear in Sunday’s Academy Awards broadcast on ABC with a 60-second spot for Budweiser starring actress Charlize Theron.

The 60-second spot by VaynerMedia plugs Budweiser Reserve Copper Lager. The limited-edition beer, which launched last year, is co-branded with the Jim Beam name. It is aged on bourbon barrel staves, which are the wood pieces that make up bourbon barrels. The ad shows Theron at a bar schooling a bunch of dudes at billiards, darts and a boxing game before defeating one of them at arm wrestlingall without spilling a drop of her Copper Lager. The soundtrack is Run-DMC’s “Tricky.”

Ricardo Marques, VP of marketing for core and value brands at AB InBev, says the swagger-filled ad was inspired by Theron’s movie roles, including “Atomic Blonde.”

Continue reading at AdAge.com

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.

5. Danone: ‘A Century of Yogurt,’ BETC Paris

What’s old became new again in this delightful campaign from BETC Paris for yogurt brand Danone. To celebrate the hundredth anniversary of its yogurt pots, the agency brought back its classic poster ads from the ’50s and ’60s by illustrators including Herve Moran and Oleg Zinger.

Continue reading at AdAge.com

It’s a complaint I hear in various work-related contextswhile reviewing candidate resumes, at industry conferences, chatting with clients over dinner: “Good talent is so hard to find.” This sentiment, coupled with a range of studies that suggest between 40 percent and 50 percent of professional hires across all industries fail within the first 18 months, suggests that we have a bit of a human resources crisis on our hands.

But the issue is not a dwindling pool of qualified candidates; it’s a tired, broken system that relies heavily on “hard” skills and a specific kind of experience. Advertising isn’t the only industry guilty of this, but we are the ones who need to fix it.

Whoa, wait why us?

Continue reading at AdAge.com

It’s a complaint I hear in various work-related contextswhile reviewing candidate resumes, at industry conferences, chatting with clients over dinner: “Good talent is so hard to find.” This sentiment, coupled with a range of studies that suggest between 40 percent and 50 percent of professional hires across all industries fail within the first 18 months, suggests that we have a bit of a human resources crisis on our hands.

But the issue is not a dwindling pool of qualified candidates; it’s a tired, broken system that relies heavily on “hard” skills and a specific kind of experience. Advertising isn’t the only industry guilty of this, but we are the ones who need to fix it.

Whoa, wait why us?

Continue reading at AdAge.com

Uma das principais fabricantes de aparelhos Blu-Ray hoje, a Samsung vai parar de produzir e vender equipamentos do tipo nos Estados Unidos. A decisão inclui não apenas versões tradicionais como os reprodutores 4K e 1080p, com planos para o lançamento de novos modelos da marca este ano sendo cancelados. A informação foi dado por um …

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