This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit “Thank U, Next,” creating the sort of mass-market cultural event that has become increasingly rare since the heyday of MTV. The video, a tribute to popular female-led movies from the early 2000s, quickly surpassed YouTube’s all-time record for most…
Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The marketing team at Mexican beer Estrella Jalisco did just that with its “Share for Good” initiative that helped turn around the…
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors’ access to data and focused aggressively on making sure that data points procured within external Facebook apps made their way back to Facebook to increase the company’s value, a British lawmaker alleged today. The…
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those properties include such agencies as Anomaly, Crispin Porter + Bogusky, 72andSunny, Assembly and Forsman & Bodenfors. According to a source with direct knowledge of the matter,…
Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to determine which images, colors and other design aspects work best in online ads across its dozens of local news sites. The company…
Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration. Facebook launched the new site as part of its Facebook for Business portal, and it provides examples of effective ad creative for the social network and its family of applications. Inspiration includes best-in-class ad examples chosen by…
The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy and the incumbent. “As…
2018 está acabando, mas o Burger King aparentemente segue firme para se firmar como a marca com as campanhas mais provocadoras do ano. Depois de ações que foram das profundezas da internet às alturas dos edifícios e passaram por temas contemporâneos como preconceito, eleições e até inteligência artificial, agora foi a vez da rede de lanchonetes …
O post Burger King cria ação que vende Whoppers a preço de banana… no McDonald’s apareceu primeiro em B9.
Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to assigning value across all channels.
For television, the availability of smarter data from devices such as set-top boxes and smart TVs, as well as the advanced application of that data by specialist companies, has shone a light on TV’s efficacy in pushing the consumer through the purchase funnel. Whether measuring brand metrics or transactional behavior, marketers can now employ reach and precision tactics through advanced TV to drive mass and personalized messaging and attribute value to those media investments.
This has led to more robust techniques to not only ensure that TV is getting its fair share of credit for a conversion, but also validate what we have known instinctively for years: TV drives results.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A marching band’s rendition of Harry Belafonte’s “Jump in the Line” serves as the soundtrack for a high-spirited Old Navy ad that promotes savings of “up to 60 percent off the entire store.” Jack in the Box hypes its new $3 Sauced & Loaded Fries, which Jack himself calls “perfect for a late-night video game binge.” And Target spotlights its weekend deals, including 25 percent off kitchen appliances and cookware.
We got the task of doing the whole creative and production of a huge 360 campaign for DFI’s brands offering quick loans, aimed at markets of over 3 bil. people (Russia, India, Indonesia, Malaysia, The Philippines, Moldova, Bosnia, Albania, Macedonia etc.). In order to make it effective everywhere we added animation, with our girl portraying the hero in each version, getting the help from DFI and handling her daily challenges with ease.
The moving story in “This is not Deene” follows the life and trials of a young disabled man in Uganda.
The film was created for the International Disability Awareness Day on the 3rd of December and was released on digital media.
Spectacular, super-slow motion stretches everyday moments into epic representations of the Nissan Navara N-Guard’s design and USPs contrasted against the rugged environments it’s made for. The scenes are almost on pause, everything moves only slightly, tough is the new stylish.
The styling beauty caught – frozen in time is design to grab the eye, frescoes made for the Instagram generation. The beauty of the moments are revealed in extreme detail from floating dust particles to owners’ emotions, before time shifts back to normal speed and shows the Navara N-Guard in action.
Do you need new shoes? It’s okay if you do. No one we know wants to check your closet for Imelda-like tendencies. Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos […]
The post Shoe Fetish? Zappos Is On Your Side appeared first on Adpulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
