Dec
06
Crabtree & Evelyn takes over London townhouse
Posted in: UncategorizedBeauty brand works with local talent for activation.
Dec
06
Keith Weed retires from Unilever after 35 years
Posted in: UncategorizedVeteran marketer will leave in May 2019.
Dec
06
Wunderman suspends ECD Abi Ellis amid investigation
Posted in: UncategorizedEllis joined WPP agency a year ago.
Dec
06
Google gaffe sees mystery blank ad run across thousands of sites
Posted in: UncategorizedMistake reported to have cost Google $10m.
Dec
06
Greggs creates in-store gift-wrapping pop-up
Posted in: UncategorizedFast food brand is also creating branded stocking fillers.
Dec
06
These sedans are being discontinued because the SUV has won
Posted in: Uncategorized
The sedan has seen better days. Once a staple for middle-class American families, the style has fallen out of favor as SUVs and higher-riding crossovers continue to make gains. The trend hit a tipping point this year, with automakers announcing the end of production for many well-known models. Last week, General Motors became the latest, saying it would discontinue six sedans for the American market as part of a major cost-cutting move that includes slashing its headcount by 15 percent. Below, some of the models heading to the scrapheap.
Sales trends for the first 10 months, according to Automotive News, are in parentheses.
Buick LaCrosse
Dec
06
Creative Circle: Agency Copywriter
Posted in: Uncategorizedcompetitive:
Creative Circle:
Our agency client is hiring a Copywriter to join their team full-time In Indianapolis!The Copywriter will be the agency’s sole writer working across a
Indianapolis, Indiana
Dec
06
Killing Eve, Barry and Homecoming Breathe New Life Into Golden Globe Nominations
Posted in: UncategorizedThe Hollywood Foreign Press Association has never been shy about anointing a large dose of freshman TV contenders as Golden Globes nominees. That tradition continued today as new series like Barry, Homecoming, The Kominsky Method and Killing Eve snagged major nominations for the 76th Annual Golden Globes Awards. The year’s Globes nominees for best drama…
Dec
06
For Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as Important as Its Products
Posted in: UncategorizedSummersalt, the direct-to-consumer women’s swimsuit company, is expanding its business–not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt’s website, The Forecast will publish organic, travel content, the bulk of which won’t be about Summersalt’s products but will directly…
Dec
06
Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful
Posted in: UncategorizedTo stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 Meaningful Brands study shows that people wouldn’t care if 87 percent of brands disappeared. Despite…
Dec
06
After 35 Years, Unilever CMO Keith Weed Will Retire in 2019
Posted in: UncategorizedKeith Weed, leader of the world’s second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever with Paul Polman retiring after 10 years as CEO. As with Polman, Weed spent much of his time at Unilever developing…
Dec
06
Sedans drive off a cliff
Posted in: UncategorizedThe sedan has seen better days. Once a staple for middle-class American families, the style has fallen out of favor as SUVs and higher-riding crossovers continue to make gains. The trend hit a tipping point this year, with automakers announcing the end of production for many well-known models. Last week, General Motors became the latest, saying it would discontinue six sedans for the American market as part of a major cost-cutting move that includes slashing its headcount by 15 percent. Below, some of the models heading to the scrapheap.
Sales trends for the first 10 months, according to Automotive News, are in parentheses.
Buick LaCrosse
Dec
06
LATIS: Hungry
Posted in: Uncategorized
Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
Dec
06
LATIS: Heated
Posted in: Uncategorized
Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
Dec
06
LATIS: Bored
Posted in: Uncategorized
Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
Dec
06
LATIS: Pressed
Posted in: Uncategorized
Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
Dec
06
LATIS: Sleepy
Posted in: Uncategorized
Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
Dec
06
Pepsi: Pepsimoji
Posted in: Uncategorized
Our aim was to create an unusual, innovative and engaging activation to support global Pepsi summer campaign. Pepsi is known for its bold and creative advertising approach. That’s why we decided to use in summer campaign a Shazam technology, which is totally new for Ukrainian market. Users were able to Shazam the TV ad and get to the mobile promo site. To memorize every summer moment users were offered to make a photo and add a suitable emoji and share it with the whole world.
Dec
06
Bourbon Lovers Know to Look for the Mark of the Maker
Posted in: UncategorizedA bottle of Maker’s is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand’s holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. The new work invites fans to discover how Maker’s Mark is crafted at its […]
The post Bourbon Lovers Know to Look for the Mark of the Maker appeared first on Adpulp.
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