Oct
19
Dirt Devil: Exorcised.
Posted in: UncategorizedGreat spot. Great homage. Great production. And gee whiz, did I get a — wait for it — product benefit in there? I think I did. Thanks to Mumaw for pointing it out.
Oct
19
Best of British: Johnnie Walker
Posted in: UncategorizedLeading UK marketers celebrate the most iconic British brands from the past five decades
Oct
19
Best ads in 50 years: Holsten Pils sets the standard for beer advertising
Posted in: UncategorizedAs part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Oct
19
My campaign: Polaroid's home truths and the birth of Don't Forget Your Toothbrush, 1993
Posted in: UncategorizedIt’s quite a pitch when you tell the client their product is “inferior rubbish”. But as the Polaroid
team were heading for the door, they were introduced to the “instant gratification business” and a Chris Evans-fronted show was born
Oct
19
My campaign: Lessons from HAT's archive, 1968
Posted in: UncategorizedLintas coming a poor second to CDP in a battle of the Birds Eye ads had a profound effect on a young Graham Hinton in the late 1960s.
Oct
19
Campaign turns 50: Follow the money – the evolution of media
Posted in: UncategorizedPress was the most valuable advertising medium (ahead of TV) for decades. It was only when the internet took off that print newspapers and magazines declined and the market dramatically changed with consequences that are still unfolding.
Oct
19
First Ever Barbie Ad — A simpler time to be sure.
Posted in: UncategorizedI love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.
Oct
19
AC #69 Now Available.
Posted in: UncategorizedThe Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no…
Oct
19
The 4Cs of the modern brand
Posted in: Uncategorized
Glossier is one of the most successful beauty companies around. At one point, there were 10,000 people on a waitlist just for its lipstick. But before founder Emily Weiss landed $52 million in Series C funding, no one predicted anything like Glossier. In fact, 11 investors turned Weiss down.
Across industries, success is arguably more unpredictable than ever. Much of it is driven by social influence, or the effect people have on one another’s decisions. Thanks to Instagram, YouTube, Snapchat and Pinterest we are more than ever exposed to one another’s decisions when it comes to what to buy, wear, and like.
Glossier succeeded because it recognized that women enjoy sharing their beauty preferences, and gave them the tools to create content that enabled conversations around it. Glossier’s value is not in the sheer scale of its user base, but rather in the interactions within it.
Oct
19
Four Dentsu Aegis Network executives in India depart amid harassment allegations
Posted in: UncategorizedFour top executives with Dentsu Aegis Network agencies in India have left their jobs amid a wave of sexual harassment accusations sweeping India’s advertising industry.
Three of the executives worked for Happy McGarryBowen. The agency’s CEO and managing director were among them, Dentsu Aegis Network India said in a statement posted on Twitter. The agency was formed two years ago when the network purchased Indian shop Happy Creative Services and folded it into international creative agency McGarryBowen. The other executive to step down was the national creative director for iProspect India, the statement said.
The statement did not say why the men had left. But it noted that “Dentsu Aegis Network has always believed in providing a safe environment … We have a zero tolerance policy towards any kind of harassment at our workplaces.”
Oct
19
AC #69 Now Available.
Posted in: UncategorizedThe Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no…
Oct
19
Well, at least we aren't the only ones.
Posted in: UncategorizedA couple of months ago, a thread was created on Reddit asking Anthony Bourdain to “do an AMA.” AMA, as you may or may not know, is short for “Ask Me Anything,” and is a type of Reddit thread where…
Oct
19
Sharpie + creative + styrofoam = awesome.
Posted in: UncategorizedOh, Sharpie, you are so delicious.
Oct
19
Obviously, we are broken. But renovations are underway.
Posted in: UncategorizedHey gang: Sorry we’ve been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even…
Oct
19
AC #70 is super. And it's here!
Posted in: UncategorizedThe They Forgot To Make It Super Edition Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year’s ads. Some of it worked, some of it didn’t, and nearly all of it fell well below…
Oct
19
Creative Circle: Account Executive
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Account ExecutiveLocation: Central PhoenixStatus: Full TimeEstimated Duration: Full TimeStarts: Within a Couple WeeksRate: up to $50,000; DO
Phoenix, Arizona
Oct
19
SpotCo: Account/Media Manager
Posted in: UncategorizedCompetitive salary. Great benefits! 401K employer match!:
SpotCo:
SPOTCO is the world’s leading full-service entertainment advertising, marketing and branding agency. We are seeking an Account/Media Manager.
New York City, New York (US)
Oct
19
Toyota usa blockchain para melhorar o alcance de suas campanhas publicitárias
Posted in: Uncategorized
A Toyota fechou um acordo com a Lucidity, grupo de analistas de blockchain, com o intuito de combater fraudes e não desperdiçar seus investimentos em publicidade digital e combater. A campanha resultou em um aumento de 21% nas visitas ao site da Toyota em comparação a anúncios feitos sem a tecnologia da Lucifity. Fundada em …
O post Toyota usa blockchain para melhorar o alcance de suas campanhas publicitárias apareceu primeiro em B9.
Oct
19
Caixa de Histórias 150 – Ninguém nasce herói
Posted in: Uncategorized
Nesta semana lutamos pela democracia em “Ninguém nasce herói” de Eric Novello . OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO CDH32 – Exorcismos, Amores e uma dose de Blues CDH49 – Aristóteles e Dante descobrem os segredos do universo Zenklub – Agende uma aula de treinamento …
O post Caixa de Histórias 150 – Ninguém nasce herói apareceu primeiro em B9.
Oct
19
Books News: Penguin Random House Merges Two of its Successful Publishing Lines
Posted in: UncategorizedThe merger comes at a moment when big publishing houses are still adapting to the shift toward online retail and marketing.
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