Employees protested in meetings, on message boards and on Twitter about the company’s treatment of senior leaders even after finding misconduct claims against them credible.
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch’s, the world’s leading maker of Concord and Niagara grape-based products, turned to an unexpected partner to rebrand its core lineup. Barton F. Graf is best known for ads that blend the…
A Credicard está apostando em histórias que despertam o sentimento positivo de inspiração para vencer desafios da fase adulta em sua nova campanha. A empresa lança uma websérie com três episódios, que trazem personagens da vida real que não tiveram medo de se despedir do confortável para fazer novos planos. O primeiro filme da campanha mostra …
O post Credicard lança websérie sobre desafios da vida adulta com personagens reais apareceu primeiro em B9.
It’s not a new concept by any means, but it seems to have reached heightened levels this year in adland: The open office.
GroupM shops recently moved together into an open plan at 3 World Trade Center, and on Omnicom’s earnings call last week leaders spoke about consolidating real estate by moving to open, campus-style hubs. Then there’s “hotdesking” which means you share your desk with other people (and, believe it or not, has nothing to do with drugs).
Here in news land, we’ve always known open offices are great for the purposes of sharing ideas, flu germs and highly personal information with your coworkers. I chatted with a few agency folks about the trials and tribulations of the open office life and, I must admit, was thoroughly entertained. “Rat studies since the 1960’s have shown that rats living in crowded open spaces exhibit unusual behaviors including occasionally attacking each other and pregnancies not carried to term,” Erica Fite, Fancy co-founder and creative director said in an email. “Good thing we’re not rats?”
The marketing and advertising industry has evolved dramatically since its inception, often out of necessity. Direct mailers worked until everyone’s mailbox became over saturated with junk mail and they started throwing offers away without looking. Email marketing changed that but led to unmanageable inboxes, causing consumers to favor the bulk delete action in their inbox….
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly politicized content. In a blog post Friday afternoon, Facebook said it had pulled 30 Facebook pages, 33 Facebook accounts, three Facebook…
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify merchants who already have PayPal Checkout will see the Venmo option appear automatically. Andre Lyver, head of financial solutions at Shopify, said the Venmo checkout…
É provável que a estátua de Molly Malone tenha o par de peitos mais tocado do mundo. Criada em 1988 em comemoração ao milênio de Dublin, a peça em homenagem à famosa personagem da canção tradicional irlandesa “Cockles and Mussels” vive tendo os seios tocados constantemente por turistas e passantes que querem um pouco de …
O post Colocaram um nódulo nos peitos da estátua de Molly Malone, mas ninguém reparou apareceu primeiro em B9.
O Vale do Silício está em silêncio enquanto vê a Arábia Saudita, um de seus maiores investidores, envolvida com o assassinato do jornalista Jamal Khashoggi. O país é acusado de ter orquestrado a morte de Jamal durante sua visita à embaixada saudita na Turquia. Segundo investigações turcas, o príncipe-herdeiro Mohamed bin Salman estaria diretamente ligado ao assassinato, …
O post Vale do Silício é cobrado pela falta de posicionamento em relação à Arábia Saudita apareceu primeiro em B9.
The Federal Bureau of Investigation’s probe into agency media-buying practices will focus on the extent to which agencies covered up attempts to take revenue that clients maintain is theirs, the Association of National Advertisers’ top lawyer said Friday.
“It is a very serious investigation,” Doug Wood, a partner at Reed Smith and the Association of National Advertisers’ general counsel, said during a presentation at the organization’s Masters of Marketing conference in Orlando. “They have issued some subpoenas. They will be issuing more subpoenas,” he said. “It may turn out to be nothing is wrong,” he added, but “it could turn out quite the oppositewe’ll know that in the next six months to a year.”
The investigation, which Wood estimated began in April, concerns allegations that agencies engaged in non-transparent practices, including collecting cash rebates from media vendors and not passing it along to clients. The probe was sparked in part by a 2016 ANA report conducted by independent firm K2 Intelligence. Earlier this month, the ANA revealed that the FBI had recently contacted Reed Smith about the investigation in attempt to get cooperation from ANA members, which include some of the largest media spenders in the nation. The ANA is leaving the decision up to individual advertisers, but suggesting they do not talk to the FBI without a lawyer.
It’s not a new concept by any means, but it seems to have reached heightened levels this year in adland: The open office.
GroupM shops recently moved together into an open plan at 3 World Trade Center, and on Omnicom’s earnings call last week leaders spoke about consolidating real estate by moving to open, campus-style hubs. Then there’s “hotdesking” which means you share your desk with other people (and, believe it or not, has nothing to do with drugs).
Here in news land, we’ve always known open offices are great for the purposes of sharing ideas, flu germs and highly personal information with your coworkers. I chatted with a few agency folks about the trials and tribulations of the open office life and, I must admit, was thoroughly entertained. “Rat studies since the 1960’s have shown that rats living in crowded open spaces exhibit unusual behaviors including occasionally attacking each other and pregnancies not carried to term,” Erica Fite, Fancy co-founder and creative director said in an email. “Good thing we’re not rats?”
Facebook removed 82 fake pages, accounts and groups that originated in Iran, the latest effort by the company to clean up its social network ahead of midterm elections in the U.S.
The Menlo Park, California-based company said in a blog post Friday that it took action against the accounts for “coordinated inauthentic behavior” that targeted people in the U.S. and U.K. The fake page administrators have been masquerading as Americans or U.K. citizens and posting about politically charged topics such as race relations, opposition to President Donald Trump and immigration, Facebook said.
Facebook stressed that it found no ties to the Iranian government and doesn’t know for sure who is responsible. The activity happened on both Facebook and its Instagram service.
The Federal Bureau of Investigation’s probe into agency media-buying practices will focus on the extent to which agencies covered up attempts to take revenue that clients maintain is theirs, the Association of National Advertisers’ top lawyer said Friday.
“It is a very serious investigation,” Doug Wood, a partner at Reed Smith and the Association of National Advertisers’ general counsel, said during a presentation at the organization’s Masters of Marketing conference in Orlando. “They have issued some subpoenas. They will be issuing more subpoenas,” he said. “It may turn out to be nothing is wrong,” he added, but “it could turn out quite the oppositewe’ll know that in the next six months to a year.”
The investigation, which Wood estimated began in April, concerns allegations that agencies engaged in non-transparent practices, including collecting cash rebates from media vendors and not passing it along to clients. The probe was sparked in part by a 2016 ANA report conducted by independent firm K2 Intelligence. Earlier this month, the ANA revealed that the FBI had recently contacted Reed Smith about the investigation in attempt to get cooperation from ANA members, which include some of the largest media spenders in the nation. The ANA is leaving the decision up to individual advertisers, but suggesting they do not talk to the FBI without a lawyer.
You probably know Mailchimp as a handy “set it and forget it” email marketing tool. You might even remember last year’s campaigns from Droga5 and the podcast Serial, in which people famously tried and failed to pronounce the brand’s name. Mailchimp has, simply, outgrown its moniker. And it hopes to help other small businesses do…
A recent ANA survey highlights how “identity” is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations will significantly increase investment in audience identity solutions next year. In a bid to boost marketers’ ability to accurately target audiences outside of the industry’s walled…
In 2009, Denny’s was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong–over 95 percent of Americans knew Denny’s, and a similar percentage had been to the restaurant at one point–many visitors hadn’t returned in years. In…
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application’s lenses to those devices. Classic lenses from Snapchat can be used, as well as lenses created by the app’s Lens Creator community via its Lens Studio….
Apple is about to give two product lines much needed upgrades after the gadgets slipped into the towering shadow of the iPhone.
On Tuesday, the Cupertino, California-based technology giant will take the stage in Brooklyn, New York, to unveil new Mac computers and iPad tablets. The theme of the event is “making,” and it will take place at the Brooklyn Academy of Music — both clues to how Apple plans to reignite sales of the products.
Macs and iPads have larger screens and keyboards, more versatile software and typically faster processing speeds than iPhones. Those features are particularly useful for people who create graphics, build websites, edit movies, write music, and in the case of Macs, develop their own software. While the iPhone won over consumers, and the Watch is on a growing number of wrists, Apple is pushing content creation for its other major devices.
Early on at the ANA Masters of Marketing conference in Orlando this week, 200 top marketing executives gathered together to hash out some of the biggest challenges and opportunities facing the industry right now. (For more on the Master’s Circle, see our Day 1 blog.) Chief among the participants was Alicia Hatch, the Deloitte Digital CMO and a booster for the modern marketer.
Ad Age caught up with Hatch for a quick video chat and a game we call “Lit or Shit,” designed to get frank, off-the-cuff answers to some of the bigger questions today (plus one or two softballs).
“CMOs can be more powerful than ever. CMOs have a seat at the board table. Marketing is more strategic than ever,” she says. “Seventy-six percent of CMOs now have P&L responsibility. That’s new.”
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