May
16
Gender Creative Kids Canada: The You Inside Project
Posted in: Uncategorized
May
16
Café Caribe: #WakeABill
Posted in: Uncategorized
When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile.
May
16
Sydney Opera House: The Sydney Opera House Seal
Posted in: Uncategorized
The Sydney Opera House attracts 8.2 million visitors each year – yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year.
There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer.
After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash.
The solution was to bring in the big guns – Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot.
May
16
Lachlan Murdoch Named Head of Family’s Shrinking TV Empire
Posted in: UncategorizedBeing named chief executive and chairman cements Mr. Murdoch, 46, as the successor to his father, Rupert Murdoch. No mention was made of Lachlan’s brother, James, the current C.E.O. of 21st Century Fox.
May
16
P&G consolidates hair-care media with Carat
Posted in: Uncategorized
Procter & Gamble Co. has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network’s Carat after a review that also involved Omnciom’s Hearts & Science, incumbent on most of the business.
The move shifts a significant piece of P&G’s business from the Omnicom shop, created in 2016 in part to service P&G. But H&S remains on the broader P&G North American media roster alongside Carat. Both won their places in an extensive 2015 pitch process for the biggest U.S. ad spender.
The move doesn’t include Old Spice hair-care products, which continue to be handled by Wieden & Kennedy as part of a longstanding consolidated creative and media account, says P&G spokeswoman Tressie Rose.
May
16
Axe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say ‘Suck My Balls’
Posted in: UncategorizedFor the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative agency 72andSunny Amsterdam released a 15-second spot promoting the brand’s Gold Body Spray line. Beyond the merits of the work itself, backing…
May
16
Why Conan O’Brien Says He’s ‘the Most Excited and Energized’ He’s Ever Been
Posted in: UncategorizedAt the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, “Today will be different; it has to be.” And while the upfront did include some return bits–“This is the third year we’ve been together,” CNN host Anderson Cooper said to Conan O’Brien and Shaquille O’Neill. “Always fresh ideas…
May
16
Accenture’s MXM Hires Publicis Groupe Vet as Creative Operations Director
Posted in: UncategorizedMeredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations director. In the position, Hughes will be responsible for all aspects of the agency’s creative operations, including talent acquisition, management and retention, while reporting to CCO Roald van Wyk…
May
16
Volkswagen: Crashed Cases
Posted in: Uncategorized
Phone cases made of car wrecks caused by texting and driving.
This February, Sweden banned phones in traffic. Despite that, the number of distraction-related crashes hasn’t decreased on Swedish roads.
To make you think twice before picking up your phone in traffic, Volkswagen made Crashed Cases. 153 phone cases made of car wrecks caused by texting and driving. One phone case for each car crash since the implementation of the ban. The cases are available at www.crashedcases.com and all profits go to Trafikskadefonden, an organisation which helps rehabilitate victims of car crashes.
May
16
Marketer's Brief: Why Toys 'R' Us is auctioning 'sex-toys-r-us.com'
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Agencies are obsessed with Cannes, but do marketers care? That’s the debate every June. For Anheuser Busch InBev, the answer is a definite yes. Basking in Dilly Dilly pop-culture glory, the brewer has high hopes for winning a few Lions. Find out more below. But first, we start with a Toys ‘R’ Us web domain fire sale.
Toy sale
May
16
Scotiabank: The Price of Equality
Posted in: Uncategorized
Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.
We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.
May
16
Pantera Fresca: The 2018 Bittersweet Collection
Posted in: Uncategorized
This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness.
May
16
About that viral black BBQ, social media and the joy of memeing
Posted in: Uncategorized
Some stories are destined to live foreverand take on a whole new redemptive life of their ownwith a little help from social media.
Case in point: The ascared white lady who recently called the cops on black people having a BBQ in an Oakland, California park. As a social media phenomenon, it started as a video, “White Woman Called Out for Racially Targeting Black Men Having BBQ in Oakland” (embedded above), originally posted by YouTube user Michelle Dione on April 29. As of this writing it’s racked up more than 1.1 million viewsbut that number underplays the attention the incident got on YouTube, not to mention other platforms, with additional posts, remixes and cuts of the park drama popping up all over, including “White Woman Calls Police On Black Family’s BBQ In Park” and “Oakland Woman call police on family for BBQ while black.”
Add in some gradual news coverage such as “Family wants to create awareness after BBQ confrontation at Lake Merritt” from the Bay Area’s KRON 4 News (May 9) and “Woman Calls Police on Black Family for BBQing at a Lake in Oakland” from HuffPost (May 11), plus some attention from high-profile aggregation sites (Reddit on May 10, Boing Boing on May 13), and you’ve got an angry white lady who was well on her way to internet infamy.
May
16
These Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the #MeToo Era
Posted in: UncategorizedThis week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time’s Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook livestream, leaders of the group described it as “a call to action” and said individual agencies would be left to develop their own specific solutions….
May
16
It’s Time for Brands to Stop Complaining About Privacy Issues and Take an Active Role in Creating a Solution
Posted in: UncategorizedFacebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,” without a clear understanding of Facebook’s business model or the technical framework underpinning it, Congress…
May
16
Facebook Is Releasing 3 Features to Make Its Stories Easier to Use
Posted in: UncategorizedFacebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will soon be able to be saved to people’s Facebook accounts so that those with limited space on their devices don’t have to delete that content. Those…
May
16
Stoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Posted in: UncategorizedVodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising campaign featuring Oscar-winning composer Hans Zimmer and his collaborator, Emmy- and BAFTA-nominated Lorne Balfe, as well as Oscar-nominated cinematographer Rachel Morrison. The spot also…
May
16
Redstone calls CBS suit 'brazen' bid to block merger. CBS says its directors aren't 'potted plants'
Posted in: Uncategorized
A company owned by billionaire Sumner Redstone and his family says CBS Corp. directors filed a flawed lawsuit seeking to block a merger with Viacom in a “brazen attempt’ to deny the Redstones’ rights as shareholders.
Lawyers for National Amusements, which owns a controlling interest in CBS and Viacom, argue that CBS was misinformed and there’s no effort underway to remove directors, as alleged in the suit. The Redstone family is upset with a CBS board proposal that would wipe out their voting control over the network.
CBS CEO Leslie Moonves’s attempt “to disenfranchise a controlling stockholder of its voting rights fails on many levels,” lawyers for Shari Redstone, NAI’s president and one of the network’s directors, said in a response filed in court in Delaware to CBS’s suit.
May
16
Whistle-blower: Facebook user data may have gone to Russia
Posted in: Uncategorized
The whistle-blower who revealed how Cambridge Analytica harvested Facebook Inc. user data to target election ads said the company could have shared that information with Russia.
Christopher Wylie, the former director of research for Cambridge Analytica and its London-based affiliate company SCL Group, said at a Senate Judiciary Committee hearing on Wednesday that his company communicated with Russian firms and operatives that could have facilitated access to data from 87 million U.S. Facebook users.
This information “might have been shared or misappropriated” by Russian entities, Wylie said, because of then-Chief Executive Officer Alexander Nix’s contacts with with Russian oil company Lukoil PJSC. Wylie said Nix and Cambridge Analytica made presentations and sent documents to Lukoil, including a white paper about Cambridge Analytica’s data collection and online targeting of Americans.
May
16
CHUCK Agency: Account Coordinator
Posted in: UncategorizedCompetitive salary, benefits and options for 401k:
CHUCK Agency:
Brooklyn based non-traditional marketing agency seeking highly organized Account Coordinator for immediate start.
Brooklyn
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