Ogilvy gets the PR treatment

Ogilvy UK’s chief executive, Michael Frohlich, may not be universally popular, but his PR background could stand him in good stead amid the agency group’s move to a single brand.

Power 100 2018: How Syl Saller brought innovation to the forefront at Diageo

‘The Syl I see at work is the Syl you’ll see at Marketing Society events. She’s candid, honest, so much fun and not afraid to talk about her failures as well as her successes’, writes Gemma Greaves, the chief executive of The Marketing Society.

Campaign Diary: If you name's not down, you're not coming in (to the Wunderman crapper)

Wunderman jazzes up its traps; Aldi print ad in ‘homage’; and do you think you work for the fittest agency in town? Find out and maybe win a trip Rwanda.

Power 100 2018: Marketers who go above and beyond

Celebrating those marketers who made it to the top of the industry this year.

Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience

Ecover’s “Rubbish café” activation, where consumers could pay for a meal with a piece of recyclable plastic, was more than your typical brand experience.

Turkey of the week: Skippy's peanut butter ad is in bad taste

Omar Oakes reckons peanut butter brand Skippy’s new ad is cheap and nasty.

Why Am I Crying All the Time?

Homecoming videos, GoFundMe campaigns, “This Is Us” tweets — the internet wants not just your eyeballs, but your tears.

Creative Media Marketing: PR Account Director

Competitive annual salary + company paid health insurance, summer hours & 401K w/company match:

Creative Media Marketing:
Creative Media Marketing is seeking a rock star Beauty Public Relations Director with a proven track record of driving agency needs, innovative thi…
New York City, New York

Hindu Tamil Newspaper by Independent

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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

Creative / Art Director: Vinci Raj
Illustrator: Nithin Rao Kumblekar
Client: Susithra Maheswaran

The Hindu Tamil Newspaper

The post Hindu Tamil Newspaper by Independent appeared first on DesiCreative.

CBS upfronts: Ad industry applauds for Les Moonves, CBS applauds advertising


CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network’s upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.

Moonves’ reception represented a show of support by the ad community amid a surprising and intense legal battle now unfolding between CBS and its controlling stakeholder, the Redstone family’s National Amusements. CBS filed a lawsuit earlier this week to stop Shari Redstone from interfering in a planned meeting that could dilute National Amusements’ voting interest in CBS. Redstone has been vocal in her desire for CBS to merge with Viacom, but CBS leadership has not been happy with the proposed details and seems curious about other options.

Moments before Moonves took the stage, a Delaware Chancery Court judge essentially issued a time-out on the battle and granted the restraining order CBS requested.

Continue reading at AdAge.com

In-House Advantage: Why Agency Creatives Are Taking Flight

We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […]

The post In-House Advantage: Why Agency Creatives Are Taking Flight appeared first on Adpulp.

Common Sense: A Battle for Control, With Far-Reaching Consequences

No matter who wins in the fight over the proposed reunion of CBS and Viacom, both companies will be profoundly affected and the media landscape will be transformed.

Rajar Q1 2018: Commercial radio doubles lead over BBC as listeners go digital

Commercial radio’s lead over the BBC has doubled to nearly one million average weekly listeners, the latest Rajar figures have shown.

British Media Awards 2018: WINNERS

The British Media Awards, powered by Campaign, recognise the media owners and companies that are innovating and adapting in every part of the industry – from commercial to editorial, from digital to print, from advertising to subscriptions.

Elica: Upside Down

Video of Elica: Upside Down

Judge Hits Pause on War Between CBS and Its Parent Company

Shari Redstone hopes to merge the network with Viacom. But the CBS head, Leslie Moonves, has other ideas. Now, a judge is working to settle the dispute.

Dennis Publishing, Radio Times and i take top prizes at British Media Awards 2018

Dennis Publishing was crowned media company of the year, Radio Times was named media brand of the year and i newspaper won commercial team of the year at the British Media Awards 2018.

Recurso do Instagram permitirá conferir quanto tempo você gasta na plataforma

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Ferramenta quer ajudar as pessoas a terem uma compreensão de como o tempo online impacta suas vidas

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Inglaterra revela convocados para Copa do Mundo com vídeo de torcedores

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Para o time da rainha, a convocação da Copa do Mundo da FIFA é um anúncio feito por toda nação

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Para celebrar os 110 anos do Striding Man, Johnnie Walker e Spotify lançam serviço em formato inédito no Brasil

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Veja quais seriam as suas playlists em anos históricos para a Johnnie Walker

O post Para celebrar os 110 anos do Striding Man, Johnnie Walker e Spotify lançam serviço em formato inédito no Brasil apareceu primeiro em B9.