Hasta La Creative!

A Magnum pop-up store where visitors can customise their ice creams with their choice of toppings and dips is opening in New York for the third year running.

Fever-Tree is staging its Gin School and Caorunn is creating a Highland-themed space at this year’s Junipalooza, a celebration of gin.

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: The royal wedding happened, it’s time for the happily-ever-after part, and there’s not much more to say about the nuptials of Prince Harry and U.S. actress Meghan Markle. Still, this seems worth mentioning: 29.2 million people in the U.S. watched the event across 14 networks, according to Nielsen. If you’re counting, that’s bigger than the 2011 wedding of Prince William and Kate Middleton (almost 22.8 million U.S. viewers.) And it’s also more than this year’s Academy Awards (26.5 million), for what it’s worth.

What? You still don’t care?: Then you might enjoy Simon Dumenco’s story in Ad Age about the top 10 royal wedding story headlines he didn’t click on, including this one from OK: “British Airways Flight Will Only Carry Crew Named Meghan or Harry on Royal Wedding Day.” (Yes, the airline seriously pulled that stunt. Though it did also allow crew named “Megan,” minus the “h” in the middle of her name, which seems like cheating.)

Best quote: John Oliver joked about how U.S. Episcopalian bishop Michael Curry’s passionate speech about the power of love made some British royals uncomfortable. “Because believe me, those are some of the most repressed people on earth. Talking to the queen about love is like talking to her about the transformative power of the Taco Bell $5 Chalupa Cravings Box.”

Continue reading at AdAge.com

While voice offers real possibilities for improving consumer experience, marketers should be wary of focusing on it when there’s an existing technology that’s more effective for a role, Sainsbury’s marketing director Mark Given has said.

Are we kidding ourselves that advertising is a genuinely progressive industry?

“I, Valli Manoranjan would like to be called as “Manoj” as it sounds Cool and short of course, I am Currently working as CG Lighting Team Lead at Maya Digital Studio Pvt LTD. I am based in Mumbai and have been working in this industry for more than 6 years in which i have developed a strong understanding of production workflow, but as a digital artist my true strength lies in Lighting, Shading & Utilities, which has helped me to grow every day technically and aesthetically.”

Why are you an Digital Artist ?
From childhood I had an interest on drawing, Later on my college life my interest was into Gaming a lot, so always use to think how this world are created and that made me get into the world of Animation where i started developing my interest as a digital Artist.

Did you attend school for fine art or design?
No I have not attended.

You have a distinct style as a digital artist. How long did it take you to develop your style?
I don’t have a distinct style, But i just evolve everyday. I can’t describe how long it took to develop those styles, But as an Artist what I believe that creativity has a never ending growth, So each and every day I just keep on developing myself.

Were there any particular role models for you when you grew up?
Not particularly, But I am a inspired by many digital artist around the world from Artstation.com.

Who was the most influential personality on your career as a digital artist?
Yes my Previous H.O.D (ranjeet Kumar). He was the one who improvised my aesthetic sense and made me understand the subject, his critics on my work made me to evolve everyday to better myself as a digital artist, So Huge credit goes to him.

What made you decide to become a freelance digital artist ? When did you start freelancing? Do you work as a digital artist for advertising?
Well I am not much into freelancing, since i am working as a Team Leader, I hardly get time from my studio life.

Are many advertising agencies getting Digital work made these days? Do you work more with agencies or publishers?
Yes it does, but I don’t work with any of those agencies.

Was there any time when you wanted to quit ?
How can i quit this, Actually this is what makes me who I am. There have been difficult days though, but never thought of quitting.

Have you considered turning your digital work into toys?
No not yet

Any other Indian Digital artist who you admire?
Yes, So many whom I worked with, Debjeet Paul, Subhendu Nayak, Kishore chennari “Their color sense knowledge are pretty good” and many more

Do you have any favorite fellow digital artist or resources relating to your fields?
The internet often becomes a great place to get inspired by talented works and do to RND. I love to follow many talented artist online. I usually go to artstation.com for inspiration, or sometimes just Google it.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Digital artist as a career option? Is it paying well enough?
The passion and dedication is the one thing that keeps you going. You need to be up for any challenge and Problem solvers are equally valuable. It is important to see that a artist can not only identify a problem but has a hunger to solve it.
Taking digital artist as a career option is not that easy, it’s a tough run though, where you have to prove yourself that your skill set are different and better. In the beginning is gonna be a little tough face, but Once you prove what you are capable off and management sees that then of course pay you are gonna get is also gonna be pretty good.

Whats your dream project?
To work on projects of high end studios like Pixar, disney, Dreamworks and many more…

Mac or PC?
Both.

Who would you like to take out for dinner?
My wife and my parents.

What’s on your iPod?
Classic 90’s and 80’s Song.

Whats your Twitter Handle?
I am not on Twitter but one can check my portfolio at – https://m4noj.artstation.com/

In March, JWT CEO Tamara Ingram wrote an all-staff memo to announce that she and other leaders were “reimagining the future” of the world’s oldest ad agency. Its key take-away: This future would not include global chief creative officer Matt Eastwood or anyone else holding that title. Every day brings new reports of brands building…

Gerald Daugherty* is a Travis County, Texas Commissioner. He represents the people of the 3rd precinct, where my wife and I reside. Austin, the state’s capital city, is located in Travis County. Thanks to an award-winning idea from Austin firm, KC Strategies, Daugherty was re-elected in 2016 and his campaign commercial was viewed by constituents […]

The post Dear Candidates, You Can Use Self-Deprecating Humor To Your Advantage appeared first on Adpulp.

If you’re a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can’t fully protect you from a few sleepless nights of quality assurance testing, these eight pointers may help you get to where you need to go with this new and burgeoning marketing tool. Start by identifying the…

Ones and zeroes don’t lie like humans do. The internet is a prime example of how an infallible technology butts up against the fallibility of man. So it is perhaps unsurprising that the internet, as it stands, is broken. There’s a perverse logic here: The web fulfills the promise of a democratized media where anyone…