The rival social media platforms have both launch commerce functions but Instagram’s may have an edge over Snapchat’s, argues Born Social’s strategy director.
The decision by Britain’s culture secretary is the latest twist in a takeover battle between Comcast and Rupert Murdoch’s 21st Century Fox for control of the British satellite broadcaster.
The 2018 FIFA World Cup kicks off in Russia on June 14 and continues through July 15, but as Twitter head of global brand strategy Alex Josephson pointed out, “The brands that are going to win on Twitter during the World Cup are the brands that are planning that out and strategizing now.” We looked…
When it comes to advertising revenue, it seems like nothing can derail the Facebook train. Despite the election interference issues spanning from Russia to Cambridge Analytica, advertisers around the world remain committed to the platform. In 4C Insights’ latest State of Media report, we saw global ad spend on Facebook rise 62 percent in the…
The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reaching a wider swathe of the consumer public. But, as with so many ‘traditional’ ways of doing business,…
Stereotypical male portrayals in advertising cause clear social harm – but the business case for change is undeniable too, writes New Macho’s managing director
Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren’t old enough to vote. Inspired by recent student activism, three New York creatives decided to create a project to help elevate the…
Today, experiential agency We’re Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We’re Magnetic’s New York headquarters. The agency described Reznick as “a champion of diversity,” being a founding member of Time’s Up…
Quais são os maiores jogos de alguns dos mais importantes consoles de todos os tempos? Adriano Brandão e Danilo Silvestre listam (e comparam) seus títulos favoritos de quatro video games que marcaram a história: o Atari 2600, o Nintendinho, o Mega Drive e o Super Nintendo. Como parâmetro, nenhum critério universalmente aceito – apenas o gosto e a história pessoal de cada um …
O post Pouco Pixel Almanaque 6 – Os melhores de cada console apareceu primeiro em B9.
(TrendHunter.com) Some of the top May 2018 drinking ideas that have emerged leading into the summer months include beverages topped with cold brew-infused whipped creams, Millennial-targeted canned wine and…
The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. Thousands of families in Puerto Rico are still awaiting FEMA tarps more than six months after Hurricane Maria made landfall. In response, the Outdoor Advertising Association of Puerto Rico (OAAPR) launched…
The world’s second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. “We are evaluating the way we buy media globally,” said AmEx vice president of public affairs Elizabeth Crosta. “With this evaluation, it is likely we will issue an RFP for…
Campaign Tech Awards is proud to announce that the night’s keynote speaker will be Behshad Behzadi, a distinguished engineer with Google and leader of the team focused on Google Assistant.
Being able to speak to language of business, and explain the value of marketing in terms of the company’s bottom line, is the only way to protect marketing budgets in harder times, writes Mastercard’s chief marketing and communications officer
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