In anticipation of Memorial Day, Budweiser has released a tearjerker spot featuring military families and veteran brewers meeting for the very first time. Through the company, veterans brew a special beer–Freedom Reserve Red Lager–to raise funds for nonprofit organization Folds of Honor, which gives educational scholarships to military families. Budweiser has raised $14 million in…
Back in the day, we all wanted to be like Mike. This week, Nike’s own Jordan brand named a new heir to his throne: Maya Moore, star small forward for the Minnesota Lynx of the Women’s National Basketball Association and four-time WNBA champion. A stunning new spot created by Wieden + Kennedy New York and…
A smart contract is just like an old-fashioned verbal or paper contract except that its conditions can be met digitally. Smart contracts are not new, but they are newly relevant (and a bit overhyped) because they are an awesome, non-cryptocurrency use of blockchain technology.
You’ve likely heard of blockchain. It’s the underlying technology that powers bitcoin and other cryptocurrencies. Everyone is talking about blockchain because distributed ledgers (the term of art for blockchain’s tech) offer an exciting new way to transact business without a central authority.
Blockchain is information written in stone
To support the brand expansion, adding fruit-flavored condoms to its portfolio, d4 McCann launched the campaign “Expansion”, composed by two print adds that show, in a sexy and provocative way, the benefits of the new flavored condoms.
To support the brand expansion, adding fruit-flavored condoms to its portfolio, d4 McCann launched the campaign “Expansion”, composed by two print adds that show, in a sexy and provocative way, the benefits of the new flavored condoms.
A World of Unlimited Possibilities takes viewers on a journey from their cinema seat into a world of movies as the protagonist (Johnny Flynn) and his fellow cinema goers navigate through some of the most iconic film genres, including this year’s summer blockbusters Avengers: Infinity War, Solo: A Star Wars Story, Deadpool 2 and Jurassic World: Fallen Kingdom.
Promoting Cineworld’s Unlimited card, which enables customers to enjoy all-you-can-watch cinema for a fixed monthly price, the concept aligns with Cineworld’s ‘Feel More’ brand proposition, which supports the idea that there’s more to cinema than what you watch – the magic is in how cinema can make you feel. The Unlimited card enables cinema-goers to feel more, more often, in whichever way they choose.
It’s funny to look back now and see the relatively paltry number of retweets (14,908, as of this writing) and likes (6,840) on that supposedly groundbreaking tweet, but all the media hype around it at the time still somehow helped convince countless marketers and agencies that they had to get in on the real-time marketing craze. The idea was that a brand could be seen as relevant by meshing with the real-time conversation about stuff going on in the world. Sounds good in theory, I guess? Or at least it did at the time.
Oreo tried to do it again later that year when the Duchess of Cambridge gave birth. But that time instead of being kind of clever in real-time, the brand had prepared a, well, belabored tweet that probably had to be delivered by C-section:
The retweets and likes on that clunker: 958 and 391, respectively. Still, at the time various media outlets (including, I’m afraid, Ad Age) saluted Oreo for being part of the #RoyalBaby conversation. Because, you know, what better way for a mass-marketed cookie to demonstrate its relevance than suggesting that royals should feed a sugary, crunchy choking hazard to a newborn?
competitive:
Hearst Television:
The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b
New Orleans, Louisiana
competitive:
Hearst Television:
The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b
Louisville, Kentucky
competitive:
Hearst Television:
The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b
Baltimore, Maryland
competitive:
Hearst Television:
The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new b
Albuquerque, New Mexico
Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake company, Wedgwood, that thrives to this day. Influencer marketing, meanwhile, is brand new, even in…
For the latest in its “Shot on an iPhone” series, Apple decided to take a trip to France. Shot by Parisian director and photographer Axel Morin, three spots document Marseille, Lyon and Paris in beautiful black and white–shot on an iPhone X, of course. While the brand turned Muhammad Ali’s “I Am the Greatest” speech…
Ground yourself Shake Shack-lovers: the food chain is releasing a limited edition collaboration with Allbirds, a footwear company. On May 24, Allbirds will sell the Shake Shack Tree Runner shoe at the original Shake Shack stand in New York’s Madison Square Park. The sneakers come in the company’s most well-known design, but with a mostly…
For years, Barack and Michelle Obama took their message directly to the people. They’re doing it again, this time in a slightly different way. The former president and first lady have officially entered into a multiyear agreement to produce films and series with Netflix. According to a statement released today by the streaming service, “The…
Filme, que estreia em circuito comercial nessa semana, integra a campanha homônima criada em 2014 pelo Think Olga
O post “Chega de Fiu Fiu”: campanha online contra assédio virou documentário apareceu primeiro em B9.
Nomes próprios são parte da identidade dos seres humanos. Mas como eles nasceram? E como era quando ainda não existiam? É uma coisa exclusiva da espécie humana? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (32min 21s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS Podcasts das #Minas: …
O post Naruhodo #132 – De onde surgiu o conceito de nomes próprios? apareceu primeiro em B9.
Let’s get this over with: We blew it last year in predicting that ABC’s reboot of “Roseanne” would flop. But in our defense, the cast’s appearance at last year’s upfronts was incredibly awkward and did the opposite of building confidence in the show’s return. (So, really, read on!)
We empathize with advertisers that must predict a full three months outand in some cases, a half a year outwhich shows to bet on. But that’s how TV works, and while there continues to be fewer and fewer trailers for us to assess during May’s dog-and-pony show, it’s a tradition that prevails. So we’re going to take some educated guesses and predict which crop of next season’s shows will live beyond their freshman runand which do not stand a chance.
Hits
Let’s get this over with: We blew it last year in predicting that ABC’s reboot of “Roseanne” would flop. In our defense, the cast’s appearance at last year’s upfronts was incredibly awkward and did not build confidence in the show’s return.
But we certainly empathize with advertisers that must predict three months ahead of time or longer which shows to buy. That’s how TV works, however, so we’re going to play along again with some educated guesses on which new shows next season will live beyond their freshman run — and which don’t stand a chance.
The hits should include CBS’ reboots of “Magnum P.I.” and “Murphy Brown” and the CW’s “Charmed” revival. The return of “Last Man Standing” on Fox is likely to get plenty of sampling, with a sensibility that’s likely do well on the heels of “Roseanne.” Similarly, “Brooklyn Nine-Nine,” which moves from Fox to NBC next season, has a loyal following that should move along with it.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
