Hasta La Creative!

Kimberly-Clark has appointed a new chief marketing officer amid the company’s global agency review.

In a brief statement on Monday, the marketer of such brands as Huggies, Kleenex, Cottonelle and U by Kotex says Giuseppina “Giusy” Buonfantino has been named CMO, reporting to President-Global Brands and Innovation Tony Palmer. Buonfantino assumes the role immediately, a spokesman says, but prior CMO Scott Usitalo will continue with the company through Aug. 1 to help with the transition.

Usitalo, who took the job two years ago, plans to retire “to spend more time with family and get back to his passion of rebuilding cars,” according to company spokesman Terry Balluck.

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Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud–which includes digital commerce, order management and predictive intelligence–will enable Adobe to integrate commerce into its Experience Cloud to enhance B2B and B2C shopping experiences, including industries like consumer-packaged goods, retail, wholesale, manufacturing and the public sector. In addition, Magento’s partners provide thousands of…

Adobe has agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry from Salesforce and Oracle.

The Photoshop software provider is making its third-biggest acquisition to create an end-to-end system for designing digital ads, building e-commerce websites and other online customer experiences and completing transactions, the company said Monday in a statement.

Campbell, California-based Magento offers software to build and run web stores, handle online purchases, shipping and returns. It also helps merchants sell products through social media ads and competes with Shopify. Magento technology supports more than $155 billion in gross merchandise volume, and customers include Canon and Rosetta Stone. EBay sold Magento in 2015 and it has been backed by private equity firm Permira Holdings since then.

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The publication is filing for bankruptcy, according to an associate editor at the magazine.

T-Mobile calls itself “America’s best unlimited network,” but AT&T and the National Advertising Division aren’t buying it.

NAD, an ad industry self-regulatory council, said Monday that it is recommending that T-Mobile discontinue its “best unlimited network” advertising claims, responding to a challenge by its rival.

The news comes on the heels of T-Mobile’s $26 billion deal to acquire Sprint.

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Levi’s 501 jeans are so iconic they have their own aptly named Levi’s 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on a nine-piece line that hit stores Sunday. (Welch launched her own brand, xkarla, a collaboration with Hanes, two years…

No Brasil, público começou a comentar a cerimônia já às 6 da manhã

O post Casamento Real: Twitter registra 3,4 milhões de tweets sobre o assunto apareceu primeiro em B9.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: T-Mobile hypes an offer in which its customers can get $30 tickets to Kesha and Macklemore’s joint summer tour. (Another T-Mobile spot stars reggaeton singer J Balvin.) An A.I.-powered robot and her friends attempt to get jobs at Sprint “to help humans switch to Sprint.” And in a business-to-business spot, Hewlett Packard Enterprise finds a charming way to illustrate how its software solutions can help you “tame the I.T. monster.”

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: T-Mobile hypes an offer in which its customers can get $30 tickets to Kesha and Macklemore’s joint summer tour. (Another T-Mobile spot stars reggaeton singer J Balvin.) An A.I.-powered robot and her friends attempt to get jobs at Sprint “to help humans switch to Sprint.” And in a business-to-business spot, Hewlett Packard Enterprise finds a charming way to illustrate how its software solutions can help you “tame the I.T. monster.”

Continue reading at AdAge.com

Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link’s appointment of GSD&M as its new creative…