Some good news for retailers: In addition to being a popular weekend for travel, Memorial Day weekend has also become one of the most popular shopping holidays of the year. That’s according to research from audience insights platform Vistar Media and mobile research firm MFour, which found eight in 10 U.S. adults plan to spend…
When Madwell’s co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what they didn’t consider was that they were promoting an introvert. Introvert. It’s a dirty, nerdy word with outgroup baggage…
Universal McCann’s new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served as vice president, strategic pricing and yield management. UM global CEO Daryl Lee announced the appointment in an internal memo last…
Omnicom’s PHD is poised to win HSBC’s estimated $400m (£298m) global media planning and buying account.
Ainda que sempre esteja promovendo revoluções dentro de seu cinema, David Lynch nunca foi exatamente uma pessoa “contemporânea” no que diz a abraçar as redes sociais e outros ambientes e rituais tecnológicos dos dias de hoje. O diretor de obras magníficas como “Cidade dos Sonhos” e “Twin Peaks” já afirmou em entrevistas recentes não ter assistido um …
O post Reagir a tudo nas redes sociais atrapalha experiência do cinema, afirma David Lynch apareceu primeiro em B9.
Terminar uma partida de Banco Imobiliário é um feito que apenas algumas poucas pessoas conseguiram na História da humanidade. É uma tarefa tão impossível por conta do objetivo final longo e bastante complexo, que pede que o jogador supere todos os adversários e domine o extenso mercado proposto pelo jogo de tabuleiro. Simplesmente não existe …
O post Inspirada no comportamento dos jogadores, Hasbro vai lançar versão “desonesta” do Banco Imobiliário apareceu primeiro em B9.
British banking and financial services company HSBC has chosen Omnicom’s PHD to handle global media following a review.
The incumbent was GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, handled the pitch.
PHD referred comment to the client. HSBC did not immediately respond to a request for comment.
The SÖMNIG (Swedish for sleepy) ad is part of this years IKEA bedroom campaign. At the beginning of the campaign, IKEA did some research into the sleep behaviour of those living in the UAE and found that, “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. They also found that “a third are seriously deprived, with 32.4% admitting their nightly shut-eye averages only six hours.”*
In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. A print ad designed to perfectly demonstrate what IKEA’s range of quality beds and mattresses do – give you a great night’s sleep.
We all know how frustrating it can be when you can’t sleep and the consequences of prolonged bad sleep is becoming more apparent in the news. With this in mind, we made a multisensorial, rechargeable print ad that uses sound and smell to help induce deep sleep, helping you feel rejuvenated upon waking in the morning, ready for the day ahead.
To use SÖMNIG, simply remove the ad from the magazine, switch on and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep. It works by masking other unwanted noises that may disturb you during sleep. An ad which is ideal in Dubai as noise pollution can be high in certain places with large highways close to living spaces, construction that sometimes goes into the night and the inevitable sounds you hear from neighbors when living in a high rise tower.
SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate.
* https://gulfnews.com/news/uae/health/most-people-in-uae-sleep-less-tha…
Creative Park is a digital platform, which allows anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it.
To promote it around different countries in Europe, Canon created a 360° stop-motion video, which takes viewers through different paper worlds — a kid’s room full of toys, cars and planes, a jungle full of animals, and outer space. All the elements in the video are taken from Creative Park.
The video can be experienced on YouTube, Facebook and on different VR devices. It is created mainly for kids and their parents, in order to present the endless possibilities of the platform to stimulate children’s imagination.
It is part of the “Endless Toys” campaign, highlighting Creative Park’s main advantage. In a world where kids get bored with their toys and other forms of entertainment so quickly, it gives parents a chance to give them a new toy to play with every day.
To create awareness about how different it is to eat with a cleft lip and palate, Smile Asia created a special tasting meal in partnership with the Ritz-Carlton, with specially designed serving ut
Huge announced a slate of promotions. Alexandra Lutz is now chief strategy officer, Derek Fridman is chief design officer, Jason Musante is chief creative officer, Michael Horn is chief data officer and Gela Fridman is president, technology. Thomas Prommer is president, platform strategy, Holly Mason is president, Brooklyn. Prommer will remain based on the West Coast, and Fridman will continue to be based in Atlanta. Lutz, Fridman, Musante, Horn and Mason will all continue to be located in the agency’s Brooklyn office.
To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive behavior; every other carbonated drink on the market has trained us never to shake the can … unless you want it to explode down the front of your shirt. But…
As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it’s a smart move: Kantar Millward Brown’s report, AdReaction: The Art of Integration, found that consumers overwhelmingly believed that integrated marketing campaigns help build brands, with 65 percent having…
Social isn’t what it used to be. It’s no longer an organic community building tool; it’s a hyper-targeted and performance-driven paid media channel. However, its power to influence and impact businesses has never been stronger. It’s capable of creating breakout brands, huge valuations and inciting societal change. But like all technology, it’s a two-sided coin….
Virgin has selected independent agency Mother New York as agency of record for its new Virgin Voyages brand. The agency’s work for the brand, which defines itself as a “an all-new travel brand whose mission is to redefine what those expect from a holiday at sea” will include a communications campaign strategy across channels including…
Sextants: Rarely seen nor part of everyday life. But there is no instrument more pure or more technically perfect. Not requiring a physical connection to anything, the sextant is complete and never imprecise. Its ability to see and reveal raw truth, data if you will, is its power. Over hundreds of years, its navigational abilities have created freedom, provided safety, inspired unrelenting discovery as well as crushing failures and led to unimaginable wealth.
Such is the land of marketplaces too. Not created by Amazon, Alibaba or other emerging players, but by the Persian culture. A marketplace or a bazaar’s purpose has always been to connect needs and desires with those who can fulfill them. To thrive as a merchant requires a vigilant balance and knowledge of one’s customers and the products sold. This has not changed, tax nexus, GDPR and privacy be damned.
Like the purity of information from a sextant, customer insights and needsfrom both the customers you already have as well as the ones you wantshould be the primary constant driving a brand’s decision about its marketplace investments. Customers are the ones we serve and need to understand. Harsh as it might be to revenues and profits in the short term, this is what will sustain growth. With research, media analysis and tracking technologies, we can know a good deal.
The major theme at last week’s TV upfronts seemed to be revivals. From Charmed to Murphy Brown to Mad About You, networks are looking to the past for present-day hits. And no network has done it as successfully as ABC has with Roseanne. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,”…
Now it’s Twitter’s turn to endure scrutiny. As Facebook CEO Mark Zuckerberg was defending his company’s user privacy practices on Capitol Hill, Austin Carr and Harry McCracken of Fast Company were publishing an intriguing article about an ongoing struggle at Twitter to respect its users. This time the issue was a bit different. The Fast…
Film director Gurinder Chadha has urged the creative industries to make space for more authentic and honest voices and experiences to be heard in film.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
