Hasta La Creative!

With #MeToo in mind, 17-year-old Avalon Hester turned a Times obituary series into a pleated gown.

With the European Union’s General Data Protection Regulation slated to go into effect this Friday, the Interactive Advertising Bureau’s Tech Lab has released a proposed framework that it says would make it easier for marketers to understand the quality of data they’re buying and, more importantly, where it came from.

The effort should provide a simple and flexible approach to data organization and buying, the Tech Lab says, adding that it will reduce friction in the supply chain and provide much-needed clarity between data providers, marketers and consumers.

“Bringing more transparency to the realm of audience data is critical,” says Dennis Buchheim, senior VP and general manager at the IAB Tech Lab. “Regulation like GDPR makes transparency more important and helping the different players in the market, buyers in particular, on what they are and are not buying in terms of data is paramount.”

Continue reading at AdAge.com

Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency. To determine whether or not blockchain is something that can positively impact your marketing efforts, it’s important to first understand what exactly blockchain is and which aspects of a…

Bonobos wants its customers in Chicago and Austin, Texas, to know it stands for more than just clothes–it also promotes inclusivity and acceptance. The company’s latest campaign, “Project172,” is a 30-second TV spot showing 172 men of varying races, gender identities, ages and body types wearing the same style of pants. “Not only can we…

(TrendHunter.com) Set on a small bluff in Cape Cod Bay that overlooks the Atlantic ocean, the Starboard House is a luxurious home for rent as a perfect alternative to staying in a hotel.

The home provides enough…

Brands will try just about anything to catch people’s attention these days amid all the noise out there, but sometimes they really miss the mark. Critics are saying Postmates may have gone a little too far this time–even by New Yorkers’ standards. The company has recently tried to carve out a share of the food-delivery…

The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM heavyweights like Salesforce, SAP and Oracle. Per Forrester senior analyst Mark Grannan, this marks at least Adobe’s third attempt to make an acquisition in commerce after SAP snatched…

Media, Promo, PR
BMW

In the public’s view, German carmakers were lagging behind in electric mobility. But with 100,000 electrified vehicles delivered in 2017, BMW outshone even brands like Tesla. 

It was time to share this fact not only with our competitors but also with the entire world. To spark a shift in perception and celebrate this business landmark, we spectacularly transformed our oldest landmark, one that has never been used before for communication purposes. 

The four-cylinder tower in Munich – BMW’s headquarters and symbol of the gasoline engine – became, thus, on 18 December 2017 an icon of BMW’s vision for the future. A carefully choreographed spectacle of light turned the four cylinders into four 101-metre-high electric batteries. 

Over 500 mobile head lights and projectors, 128 tons of equipment, 820 m3 of material and 6 months of planning transformed a landmark into an iconic image generating over 148 million PR impressions worldwide.

Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Executive Creative Director:Till Eckel, Joachim Kortlepel
Creative Director:Christian Wölky, Stefan Amtmann, Mihai Gongu
Art Director:Dustin Przibilla, Elena Knittelfelder, Sebastian Hölzer, Christian Dallmeier
Copywriter:Lena, Charbonnier, Simon Knittel
Client Service Director:Jan Anderssen
Account Director:Niels Böse
Project Manager:Cathleen Losch
Head Of Production:Stephan Süß, Sven Hannemann
Film Production Company:Simon & Paul GmbH
Executive Producer:Simon Fessler
Director:Tobias Paul
DoP:Jannik Nolte
Editor:Jorn Schumann
Composer:Simon Heeger & Christian Vorländer
Colorist:Slaughterhouse Zürich, Samuel Muff
Photographer:Ralph Larmann, Ralph Larmann Company

(TrendHunter.com) One of the main thrusts of building a cabin in the wilderness is to distance oneself from the trappings of civilized society, and ‘Cabin on the Border’ is a residence that does exactly…

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Mcdonald’s McCafe

The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.

Advertising Agency:Rocket Yard, Tallinn, Estonia
Art Director:Oussama Founi
Typographer:Zied Belghith
Illustrator:Charlie Davis