(TrendHunter.com) The top May 2018 toys include everything from motorcycle-inspired rocking chairs to official board games released by the CIA, as well as a mix of both high- and low-tech options for entertainment…
(TrendHunter.com) VR World NYC claims the title of the largest virtual reality entertainment destination in North America, and is conveniently located near New York City’s iconic Empire State Building.
The…
Consumer Reports wants to remind consumers that it’s still relevantand, in fact, with the rise of questionable apps and privacy concerns, more so than ever. The 82-year-old nonprofit is debuting its first brand campaign this week to increase awareness as a growing number of rivals court the millennial audience.
“We realized we have this exceptional brand with an extremely loyal base, but we also realized there are a lot of consumers who don’t know who we are and what we stand for,” says Leonora Wiener, senior VP of brand and strategy of the Yonkers, New York-based organization. She says that many shoppers do not know Consumer Reports is an independent nonprofit that derives its funding from memberships, not advertising.
In a 60-second spot, a sea of Consumer Reports’ asterisks leads viewers through everyday activities as a voice-over explains the brand’s mission. “Not everything is quite as it seems. Sometimes, there’s more to the story,” the voice-over says, noting that Consumer Reports has helped to make seatbelts standard, for example. “Let’s keep it honest,” ends the spot, which will also air in 30-and 15-second versions on digital channels and on Consumer Report’s social media. The company worked with BBH on creative and MODCo on media buying duties.
Ahead of Ad Age’s Small Agency Conference in L.A. on July 17-18, we’ll be turning the spotlight onto standout work from the industry’s “tiny but mighty” creative players. New York City’s nine-person agency Office of Baby recently debuted this out-of-home campaign for luxury bedding brand, Parachute.
You don’t want to go outside. Then you’d have to deal with people, and taxes and the “news.” Stay in bed, where everything is wonderful.
That’s the sentiment in bed-and-bath brand Parachute’s new campaign. Images running on the subway, billboards, taxis and kiosks in New York City feature winking nods to nodding off and getting 40 winks: “The city has enough people today,” “Deadlines are a social construct,” “If I die, tell naps I loved them.”
To comply with Europe’s General Data Protection Regulation, which goes into effect on May 25, internet companies have been updating their data policies. Here’s how you can benefit.
Ahead of Ad Age’s Small Agency Conference in L.A. on July 17-18, we’ll be turning the spotlight onto standout work from the industry’s “tiny but mighty” creative players. New York City’s nine-person agency Office of Baby recently debuted this out-of-home campaign for luxury bedding brand, Parachute.
You don’t want to go outside. Then you’d have to deal with people, and taxes and the “news.” Stay in bed, where everything is wonderful.
That’s the sentiment in bed-and-bath brand Parachute’s new campaign. Images running on the subway, billboards, taxis and kiosks in New York City feature winking nods to nodding off and getting 40 winks: “The city has enough people today,” “Deadlines are a social construct,” “If I die, tell naps I loved them.”
In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.
Starting your own agency is insane and I like to advise people of that if they ask. It’s not the wrong thing to do or ripe for regret; it just takes a wild leap of faith.
People have long said the highs are higher and the lows are lower. It’s true. The empowered feeling that every decision made impacts others is so real. It’s also heavy.
If there’s one lesson Alex Reed could share with his fellow business-to-business marketers it would be “just stand out.” It’s a lesson he’s taken to heart during his 10 years at the immodestly named Big Ass Fans, the industrial strength fans that you’ll find in gyms, warehouses, atriums and other giant rooms around the globe. Having taken over the global marketing director role four years ago, Reed sees humor and personality as essential elements of the company’s success.
As you’ll learn in our interview below, Big Ass Fans does not put portray itself as a typical b-to-b brand. It has fun with its name and even more fun when someone gets offended by it. Ironically, the one time it jumped on a marketing bandwagon it failed miserably, leaving Reed to bemoan, “I’ve never understood the inclination for people to just gravitate towards the norm.” (More on that below.) Staying true to the brand and its unique culture, Big Ass Fans has built the kind of loyalty and word of mouth rarely seen in the normally staid industrial b-to-b marketplace.
Brands should think more holistically when it comes to production costs and media spend, says the WCRS chief executive.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
The cheese brand owned by Ornua Foods is making its customers’ dreams a reality with its latest ad campaign.
The woman behind the Aflac duck and Herbal Essences’ Totally Organic Experience has a new mission: bring egg freezing to the masses.
Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated “chill eggs”one swings in a hammockwho advise women that freezing their ovaries can help destress their lives.
While the media plan initially targets women ages 27 to 42 in the New York metro area, Extend Fertility hopes social sharing will take the message more broadly. And women aren’t the only target, says Chief Marketing Officer Michael Bernstein; some transgender men, he says, opt to freeze their eggs before they transition.
Com contrato com a marca desde 2011, jogadora de basquete assume o trono de Jordan
O post Maya Moore recria icônica pose “wings” de Michael Jordan em campanha para a Jordan Brand apareceu primeiro em B9.
Já está um tanto claro que “Han Solo: Uma História Star Wars” teve a produção mais conturbada da História da franquia criada por George Lucas até o momento. Graças à demissão de Phil Lord e Chris Miller da função de diretores, das extensas refilmagens feitas e de todos os boatos problemáticos sobre o set de …
O post “Han Solo” é o filme mais caro da franquia “Star Wars” apareceu primeiro em B9.
When the news started to trickle out today via social media that Interview magazine is shutting down, I immediately texted two old friendsone an editor, the other an actorI thought would care. The actor texted back,
I didn’t even know it was still alive.
The editor texted back,
Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic’s UM.
“FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business,” a spokeswoman told Ad Age. “We value our partnership with UM and we hold its team in high regard. They will be included as a candidate in the bid process.”
FCA ranks as the nation’s 12th-largest ad spender, shoveling $2.2 billion into its brands, which include Jeep, Ram, Chrysler and Fiat. UM has worked on the business since late 2009, when it picked up Chrysler as the automaker was emerging from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 after Italy-based Fiat acquired 100% ownership of Michigan-based Chrysler Group.
Liderança da rede de cafés deve se manter até 2022
O post Nem Apple Pay, nem Google Pay, o app de pagamentos mais popular do mundo é da Starbucks apareceu primeiro em B9.
Marketplace Appstore poderá ser usado a partir de hoje pelos mais de 2 milhões de vendedores da empresa
O post Amazon lança app store especial com ferramentas para seus vendedores gerenciarem estoques e pedidos apareceu primeiro em B9.
O marinheiro, criado em 1929, prepara sua volta para a geração digital
O post Após 10 anos, “Popeye” lançará conteúdo inédito no YouTube apareceu primeiro em B9.
Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic’s UM.
“FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business,” a spokeswoman told Ad Age. “We value our partnership with UM and we hold its team in high regard. They will be included as a candidate in the bid process.”
FCA ranks as the nation’s 12th-largest ad spender, shoveling $2.2 billion into its brands, which include Jeep, Ram, Chrysler and Fiat. UM has worked on the business since late 2009, when it picked up Chrysler as the automaker was emerging from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 after Italy-based Fiat acquired 100% ownership of Michigan-based Chrysler Group.
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