Hasta La Creative!

With the European Union’s General Data Protection Regulation slated to go into effect this Friday, the Interactive Advertising Bureau’s Tech Lab has released a proposed framework that it says would make it easier for marketers to understand the quality of data they’re buying and, more importantly, where it came from.

The effort should provide a simple and flexible approach to data organization and buying, the Tech Lab says, adding that it will reduce friction in the supply chain and provide much-needed clarity between data providers, marketers and consumers.

“Bringing more transparency to the realm of audience data is critical,” says Dennis Buchheim, senior VP and general manager at the IAB Tech Lab. “Regulation like GDPR makes transparency more important and helping the different players in the market, buyers in particular, on what they are and are not buying in terms of data is paramount.”

Continue reading at AdAge.com