Mark Allen & Company: PR Account Supervisor, Advertising & Tech Division

Monthly Retainer:

Mark Allen & Company:
NYC-based PR agency, Mark Allen & Co, which represents a variety of clients, including major advertising agencies advertising, technology companies…
10011, New York City

Jovem espanhol de 22 anos cria app que elimina a necessidade de recibos de papel

byk

Intenção do aplicativo é acabar com os comprovantes de pagamento físicos

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Se prepare: o novo filme de Michael Bay será produzido pela Netflix

michael-bay

A Netflix segue firme e forte em seu projeto ambicioso de produzir a maior quantidade possível de conteúdo com um número correspondente de realizadores. Poucos dias depois de ter anunciado uma antologia de horror comandada por Guillermo del Toro e na esteira da divulgação de sua parceria com a família Obama, a gigante do streaming agora …

O post Se prepare: o novo filme de Michael Bay será produzido pela Netflix apareceu primeiro em B9.

Twitter está confundindo tuítes escritos em cirílico com bots russos

Como qualquer outra rede social, o Twitter anda bastante preocupado com a presença de bots em sua plataforma, mas suas medidas contra esta “infestação” talvez não estejam funcionando como deveriam. Depois de anunciar na semana passada que tomaria ações mais “agressivas” para perseguir e eliminar trolls de sua plataforma, inúmeros usuários búlgaros começaram a prestar …

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Com Millie Bobby Brown na campanha, Cisco tenta emplacar seu software WebEx

Millie-Bobby-Brown-Cisco

Concorrente do Skype e do Hangout quer se tornar mais popular e convocou a estrela de “Stranger Things”

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Cine Pe Festival 2018: Wait just a moment

Print
CINE PE

Print campaign for the beginning of the most important Film Festival of the State of Pernambuco.

Advertising Agency:Martpet, Recife, Brazil
Creative Director:Edison Martins, Diego Curvêlo
Head Of Art:Gustavo Fonseca
Art Director:Kiara Carneiro
Copywriter:Peu Souza
Final Artwork:Vanessa Machado
Additional Credits:Sandra Bertini, Marília Silva, David Villa Real

Jequiti: Invisible Make Up


PR
Jequiti

Advertising Agency:BETC, São Paulo, Brazil
CCO:Erh Ray
Creatives:Rodolfo Barreto, Daniel Schiavon, Guilherme Possobon e Victor Castelo
Communications:Camila Nakagawa
Pr:Camila Nakagawa
Account Executives:Daniela Keller, Fernanda Modena e Isabella Peretto
Media:Carlinha Gagliardi e Ariane Finavaro
Producer:Mariane Goebel e Ana Lucia Marques
Video Producer:Bossa Nova Films
Director:Georgia Guerra-Peixe (Joca)
Photography Director:Arthur Rosa França
Audio:Jamute
Client Approval:Antônio Mônaco, Mônica Gregori e Vera Sousa

Ford: Unexpected Signs – Vampire

Ford Print Ad - Unexpected  Signs - Vampire

Active City Stop Technology in Ford Focus is a system developed to help avoid collisions and/or reduce impact. In 2 executions we used converging roads that feature names that are not meant to go together. Just like a possible danger around the corner, we encourage the audience to be ready for the unexpected.

Ford: Unexpected Signs – Balloon

Ford Print Ad - Unexpected Signs - Balloon

Active City Stop Technology in Ford Focus is a system developed to help avoid collisions and/or reduce impact. In 2 executions we used converging roads that feature names that are not meant to go together. Just like a possible danger around the corner, we encourage the audience to be ready for the unexpected.

Tacoma Time Is Play Time for Big Kids

The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross […]

The post Tacoma Time Is Play Time for Big Kids appeared first on Adpulp.

'Royal Wedding: A Bad Lip Reading' is here and there's a golden unicycle up for grabs, people


If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan’s big day and it’s nothing short of a revelation.

You didn’t know about the giraffes, did you? Or the golden unicycle? Or the question of free will?

You will shortly.

Continue reading at AdAge.com

Unilever OMO Sports: The Sweat Sponsorship

Media, Promo, PR
Unilever OMO

The only sponsorship made up of real sweat and determination. In partnership with Corinthians Sport Club, the greatest team today in Brazilian football, we displayed OMO Sports in an unexpected way: a sponsorship that was revealed on the jersey of the players through their sweat. Which game? Nothing less than the opening of the biggest football championship in Latin America.

Advertising Agency:F.Biz, Sao Paulo, Brazil
CCO:Guilherme Jahara
Ecd:Rodrigo Senra
Creative:Armando Araújo, André Batista, Sérgio Klemtz
Content:Laila Bergamasco, Rafael Cappi, Jéssica Grecco
Graphic Production:Jorge Gaglioni
CBO:Juliana Nascimento
Client Service:Débora Malandrin, Anelise Reis, Fernanda Di Renzo
Cso:Renata D’Avila
Planning:Maria Fernanda Haddad, Uli Oliveira, Caio Moraes
biz Media:Carolina Buzetto, Gabriela Sutherland, Roberta Barreto, Daniely
Lowe Media:Erika Cabral, Daniela Heredia, Roberta Pedro, André Goes
Marketing:Mônica Gelbecke, Janaina Langsdorff
Pr:Mônica Gelbecke, Janaina Langsdorff
Retouch:Marcio Lima
Final Artwork:Elton Santos, Ricardo Martinelli
Proofreading:Eliane Arakaki, Renata Garcia
Graphics:Croma and Logomarca
BI:Amanda Gasperini, Leticia Milão
Rtvc:Iara Demartini
Photography:Moreno Gonçalves, Rodrigo Gazzanel, Corinthians Agency
Audio Production Company:Canja
Account Management:Ana Flor, Guilherme Moreno
Sound Director:Lucas Sfair and Filipe Resende
Audio Production:Levi Mynssen, Eduardo Karas, Leonardo Lima, Pedro
Production Company:Monster Films
Screen Direction:Renato Rocha
Executive Producer:Renato Rocha, Ailton Almeida
Monster Films Client Service:Ailton Almeida, Cibeli Rizzi, Thomaz Santos
Postproduction:Hector Hasegawa
Lead Motion:Bruno Dantas
Motion Designer:Akauan Bassichetti, Isaque Sprógis
Editing:Hector Hasegawa, Tiago Carezzato
Client Approval:Enzo Devoto, Giovanna B Gomes, Mariana Mentoni
Corinthians Approval:Bruna Maciel Haj

Jeep: Offline Game

Direct Marketing, Online
Jeep

To convey a customized message to the fans of the brand, we used the world’s most popular digital environment for people that are offline: the Google Chrome connection error page. And we created a new media format by replacing the famous Tyrannosaurus with the legendary Jeep Willys in this unique offline game. Making the users experience the off-road spirit even on computer screens. And if you want some fun, download the game and play it: https://bit.ly/2q46MbL

Advertising Agency:F.Biz, Sao Paulo, Brazil
CCO:Guilherme Jahara
Ecd:Alessandro Bernardo
Creative:Armando Araújo, André Batista, Sérgio Klemtz
Cso:Renata D’Avila
Planning:Sara Silva, Marina Mouco, Mariana Viçossi
Media:Luciana Prado, Victor Berto, Fernando Cipriano, Giovanna Fernandes
CBO:Juliana Nascimento
Client Service:Raul Fernandes, Sabrina Zajakoff, Jonathan Cartagena
Marketing:Mônica Gelbecke, Janaina Langsdorff
Pr:Mônica Gelbecke and Janaina Langsdorff
Rtvc:Iara Demartini
Motion Designer:Wesley Martins, Carlos Souza
Audio Production Company:A9
Technology:Marcelo Carneiro, Vincent Maraschin, Kauê Righi and Nicholas
Proofreading:Eliane Arakaki and Renata Garcia
Client Approval:Joao Ciaco, Maria Lucia Antonio, Marjorie Kockannya

Martpet Report Sexual Abuse: Don't keep sexual abuse in silence.

Print
Martpet

In its 20 year anniversary as a Child Friendly Company, Martpet Comunicação creates and publishes a campaign on May 18 – National Day to Combat Sexual Abuse and Exploitation of Children and Adolescents. The idea of Martpet presents itself as a re-reading of the campaign created this year by Abrinq herself on the subject.

Advertising Agency:Martpet, Recife, Brazil
Creative Director:Edison Martins, Diego Curvêlo
Art Director:Gustavo Fonseca, Kiara Carneiro
Copywriter:Peu Souza
Final Artwork:Vanessa Machado
Photographer:Cival Jr.
Retouching:Maxwell Jr
Graphic Production:Sandra Torreão
Media Planer:Ítalo Ferreira, Amanda Rodrigues
Attendance:Taciana Antunes, Carolina Melo
Customer Approval:Jussara Pettini, Ana Galanternick

Condones Vive: Motel, Alley

Print
Condones Vive

To support the brand expansion, adding fruit-flavored condoms to its portfolio, d4 McCann launched the campaign “Expansion”, composed by two print adds that show, in a sexy and provocative way, the benefits of the new flavored condoms.

Advertising Agency:d4 McCann?, Guatemala
General Creative Director:Ricardo Mendoza
Head Of Art:Néstor Cifuentes
Photography:Juan E Velázques
Photography Adaption:Gonzalo Arevalo
Client:Jorge Rivas, Sussy Lungo

Canon: Canon: Endless Toys


Online
Canon

Creative Park is a digital platform, which allows anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it.

To promote it around different countries in Europe, Canon created a 360° stop-motion video, which takes viewers through different paper worlds — a kid’s room full of toys, cars and planes, a jungle full of animals, and outer space. All the elements in the video are taken from Creative Park.

The video can be experienced on YouTube, Facebook and on different VR devices. It is created mainly for kids and their parents, in order to present the endless possibilities of the platform to stimulate children’s imagination.

It is part of the “Endless Toys” campaign, highlighting Creative Park’s main advantage. In a world where kids get bored with their toys and other forms of entertainment so quickly, it gives parents a chance to give them a new toy to play with every day.

Advertising Agency:NEXT-DC, Sofia, Bulgaria
Director:Zlatin Radev
Production:Junk Brothers
Creative Director:Alexander Antonov
Art Director:Evgenia Nikolova
Copywriter:Maksim Stoimenov
Group Account Director:Hristo Petkov
Producer:Hristo Petkov

Cif: Hello Beautiful

Print
Cif

Hello Beautiful

Advertising Agency:MullenLowe, London, United Kingdom
Creative Director:Tony Hardcastle
Art Director:Gary Marjoram
Copywriter:John Dean
Photographer:David Stewart

Woman behind the Aflac duck brings you two animated ovaries


The woman behind the Aflac duck and Herbal Essences’ Totally Organic Experience has a new mission: bring egg freezing to the masses.

Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated “chill eggs”one swings in a hammockwho advise women that freezing their ovaries can help destress their lives.

While the media plan initially targets women ages 27 to 42 in the New York metro area, Extend Fertility hopes social sharing will take the message more broadly. And women aren’t the only target, says Chief Marketing Officer Michael Bernstein; some transgender men, he says, opt to freeze their eggs before they transition.

Continue reading at AdAge.com

Burger King: Gunpowder Whopper

Burger King Film Ad - Gunpowder Whopper

America loves guns and burgers. While both passions need fire to come to life, shooting often ends up taking lives and leaving permanent regrets behind.

With on-going debates of gun control among the violence and accidents that just keep happening, we decided to turn shooting craze into a fuel that fires up flame-grilling passion in many people.

Video of Gunpowder Whopper

Adidas: The Clean Slate Project

Skaters are constantly exploring their community in hopes to find the next good skate spot. Adidas will use Skater’s innate knowledge of NYC to help keep the city clean by releasing a new line to skate shoes with sensors in them that can trigger street cameras.

Video of Adidas: The Clean Slate Project