Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

Maltesers is telling stories of diverse women who are often invisible in advertising, in a follow-up to the brand’s successful campaign that aimed to break taboos of people with disabilities.

Shapiro: Brothers of Light

This stop-motion ad holds the well-known images of the creative duo Brothers of Light which are conducted by the animation director Kobi Vogman. In a collaboration with Shapiro Beer, these images are now taken over by the elements of the Brewery’s new Porter- aged beer in a bourbon oak barrels with chocolate. The video presents a fantastic world, where crafted boutique beer, art, and animation unite into a timeless space.

Video of Shapiro Beer X Brothers of Light

MTN: Mic drop

The brief was to create an iconic piece of content for South Arica’s most iconic brand. To achieve this we needed something truly disruptive and unprecedented for the category and South African communication in general. MTN has always had a very strong brand persona and a lot more street cred than its competitors. At its best MTN has created work that locates and involves itself in the culture of the times. Our aim was to create something that embraces the digitally connected world of entertainment we are living in right now.

Video of MTN MIC DROP

Top 100 Cosmetic Trends in April – From Skin-Firming Sleep Masks to Luxe Two-Toned Lipsticks (TOPLIST)

(TrendHunter.com) These April 2018 cosmetic trends include an expansive range of skincare, makeup, and grooming products that utilize the latest innovations to stay on top of a constantly growing industry that’…

Spotify’s In-House Creative Team Is Raising The High-Bar

Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]

The post Spotify’s In-House Creative Team Is Raising The High-Bar appeared first on Adpulp.

Mamilos 144 – Futuros Possíveis: Saída: direita ou esquerda?

31108313_1954797644552424_740659284764786688_n

Pensar sobre o futuro da privacidade de dados, o aquecimento global, a politização do judiciário e os ataques aos Direitos Humanos pode deixar a gente um pouco cínico e desesperançado. É por isso que trouxemos mais um episódio da série Futuros Possíveis, uma conversa para refletir sobre utopias, planos, idéias e visões que podem nos …

O post Mamilos 144 – Futuros Possíveis: Saída: direita ou esquerda? apareceu primeiro em B9.

Dramatically Tiered Winter Cottages – 'Nojiri-ko Nature Platforms' Features a Cantilevered Storey (GALLERY)

(TrendHunter.com) In the vast majority of buildings, floors are evenly dispersed, but in ‘Nojiri-ko Nature Platform’, the architects decided to apply some creativity to the layout of levels. The winter…

Is Facebook’s Campbell Brown a Force to Be Reckoned With? Or Is She Fake News?

As Facebook’s head of news partnerships, Ms. Brown, a former CNN and NBC anchor, is emerging as a surprisingly adept negotiator for her publishing vision at the social network.

Foot-Operated Computer Peripherals – This Mouse is Targeted Towards Musicians Who Use Web Tutorials

(TrendHunter.com) An Atlanta-based musician named Robb Dillon has invented a peculiar but high-tech computer peripheral, dubbed the SMASHmouse, that is more or less a computer mouse that is different in that it is…

Electrifying Commuter Motorbikes – This Motorbike is Designed For Reliable Urban Transportation

(TrendHunter.com) The VanguardSpark Commuter is a high-tech, fully electric commuter motorbike that is the end result of a highly anticipated collaboration between New York-based Vanguard Motorcycles and pioneering…

Defense Says Cosby Was Traveling on Day of Disputed Encounter

Bill Cosby’s lawyers presented travel records to suggest he was out of town for much of January 2004, but the documents did not cover the whole month.

Tem mais de 25 anos e fuma maconha? Talvez seja uma boa não revelar isso nos aplicativos de namoro

71749

Ainda que o uso da droga seja mais ou menos considerado um crime no Brasil, fumar maconha continua sendo uma prática popular nos dias de hoje, especialmente entre os jovens. A “verdinha”, porém, aparentemente tem uma data de validade de popularidade mais baixa que a esperada pelo senso comum, pois no mundo dos aplicativos de …

O post Tem mais de 25 anos e fuma maconha? Talvez seja uma boa não revelar isso nos aplicativos de namoro apareceu primeiro em B9.

Estudo da USP revela que maioria das notícias falsas no WhatsApp circula em grupos de família

Castro Brothers

Pesquisa teve como base os boatos envolvendo o assassinato de Marielle Franco

O post Estudo da USP revela que maioria das notícias falsas no WhatsApp circula em grupos de família apareceu primeiro em B9.

Sindicato de atores de Hollywood cria medidas para proteger membros de deepfakes

nicolas-cage_edited

O sindicato de atores de Hollywood anunciou hoje que está com um olhar vigilante sobre os deepfakes, os famosos vídeos que imprimem os rostos de celebridades em corpos de outras pessoas. Em declaração publicada na edição mais recente da revista oficial da entidade, a presidente da SAG-AFTRA Gabrielle Carteris escreveu que a organização está “observando …

O post Sindicato de atores de Hollywood cria medidas para proteger membros de deepfakes apareceu primeiro em B9.

Facebook to show pre-roll video ads in more places


Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.

On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about “best practices and updates on video and monetization.”

One of the ways for media companies to make money on Facebook is by showing ads in their videos and splitting the revenue. Last year, Ad Age reported that Facebook would start testing pre-roll ads in Watch, its new video hub with serialized programming produced by media companies and entertainment studios.

Continue reading at AdAge.com

Joan Konner, TV Documentarian and Journalism Dean, Dies at 87

Ms. Konner worked for NBC and PBS, teamed up with Bill Moyers, won 16 Emmys and was the first woman to lead Columbia’s graduate school.

Allison Mack of ‘Smallville’ Is Charged With Sex Trafficking

The actress helped gain recruits for a group called Nxivm, which promoted itself as helping women but that forced them to have sex with its leader, federal prosecutors said.

Fully-Stocked Van Houses – The Outside Van Powerstation Has Everything Needed for Living on the Road (GALLERY)

(TrendHunter.com) Following the popular trend of minimalist living, the new Outside Van Powerstation is a unique living option for consumers that wish to have a tiny home without having to drag a trailer.

The home…

Photo Gallery: What you missed at the Ad Age A List & Creativity Awards gala


.teads-inread {

display:none;

}

Continue reading at AdAge.com

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP’s largest accounts.