NB are small printing company, based in the North of England, UK, who like to be playful with their marketing to promote their speciality printing techniques. Timing was key to delivering this campaign and one particular day in April was the perfect time to do so.
NB are small printing company, based in the North of England, UK, who like to be playful with their marketing to promote their speciality printing techniques. Timing was key to delivering this campaign and one particular day in April was the perfect time to do so.
Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area the conversational space. It encompasses all digital messaging and represents a huge opportunity for understanding consumers better than ever before. Consumer conversations have…
Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how it’s grown into a company with six state-of-the-art multicam studios, more than 100 weekly shows and over 150 countries reached, and how she juggles…
Print
Nesa Nordeste
The autism has a number of barries between the so-called” normal people”. Our campaign seeks to be a link that clarifies and gives more visibility for those in this condition
Advertising Agency:Máximo Creative, Fortaleza, Brazil
Creative Director:Juca Máximo
Art Director:Juca Máximo
Copywriter:Rédi Bortoluzzi, Caetano Holanda
Illustrator:Juca Máximo, Jocilone Júnior
Additional Credits:Vivian Mayuimi
Today’s Daily News front page does three things well:
First, it dramatically conveys the big news about Bill Cosby. (Read the story inside the paper online here: “Bill Cosby found guilty of drugging, sexually assaulting Andrea Constand.”)
Second, it draws attention to the fact that a male-skewing jury convicted Cosby. (The composition of the panel was the subject of much pre-trial maneuvering and battling by the lawyers on each side.)
IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and its stock price was down 1.15 percent at press time. One reason for the encouraging performance is that, unlike other “big five” companies,…
Com quase 30 mil inscrições, frases escolhidas seguem padrão pouco original
O post Votação: Hyundai e FIFA mostram as frases selecionadas para segunda etapa do concurso apareceu primeiro em B9.
Two opposing leaders making peace is historic occasion. Almost as historic as the birth of Mayochup by Heinz.
KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success.
KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.
Mr. Cosby was convicted of three counts of sexual assault on Thursday, but there are a considerable number of different paths the case may take in the coming weeks.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In a Geico ad, an evil villain reveals his plansbecause evil villains can never not reveal their plansin a rather tedious presentation. T-Mobile says it’s committed to hiring 10,000 veterans and military spouses over the next five years. And Starbucks hypes its bottled Frappuccino beverage in a spot with the tagline “Flavor like no other.”
In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell’s total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9 million) from $66.4 million in 2016 following the adoption of a more modest five-year executive incentive plan. In 2015, Sorrell took home…
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands, publishers and influencers to conduct business…
Ikea’s home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek’s International Agency of the Year for 2017, debuted a preroll campaign last fall that practically (and sometimes literally) begged you to skip its long and pointless ads. Perhaps because the clips were so…
With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
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