Hasta La Creative!

Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO Sundar Pichai offered little if any insight into the way imminent European regulations will affect its businessto say nothing of potental legislation out of Washington amid new attention to online privacy.

Google’s revenue grew 26 percent in the first quarter from the quarter a year earlier to total $31.1 billion, according to the company. A large bulk of that came from its ad business, which generated $26.6 billion in revenue, up from $21.4 billion. Net income came in at $9.4 billion, up from $5.4 billion.

Here, we offer several ad-focused takeaways.

Continue reading at AdAge.com

Em parceria com a Ampfy, a Nike oferece aos consumidores paulistanos do Nike Epic React uma experiência exclusiva na cidade de São Paulo. Os consumidores poderão destravar uma série de experiências pela cidade quando estiverem usando o tênis. Um mapa físico de São Paulo será entregue dentro da caixa do produto e através de um web app, que usa tecnologia …

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Final summations are expected to be presented on Tuesday, after which the jury will begin deliberating Bill Cosby’s fate.

Facebook Inc. said it was able to remove a larger amount of content from the Islamic State and al-Qaeda in the first quarter of 2018 by actively looking for it.

The company has trained its review systems — both humans and computer algorithms — to seek out posts from terrorist groups. The social network took action on 1.9 million pieces of content from those groups in the first three months of the year, about twice as many as in the previous quarter. And, 99 percent of that content wasn’t reported first by users, but was flagged by the company’s internal systems, Facebook said Monday.

Facebook, like Twitter Inc. and Google’s YouTube, has historically put the onus on its users to flag content that its moderators need to look at. After pressure from governments to recognize its immense power over the spread of terrorist propaganda, Facebook started about a year ago to take more direct responsibility. Chief Executive Officer Mark Zuckerberg earlier this month told Congress that Facebook now believes it has a responsibility over the content on its site.

Continue reading at AdAge.com

Direct mail is far from dead–at least, if you’re a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing investment for brands. But that doesn’t mean the branded mail that clutters…

competitive:

Creative Circle:
Our client, a full service Marketing group with notable brands in Boca, is seeking a full time Sr. Copywriter to join their team!KEY RESPONSIBILITI…
Boca Raton, Florida

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Latvian basketball star Kristaps Porziis of the New York Knicks helps hype Bodyarmor in an ad that throws some shade at “outdated sports drink” Gatorade. A familiar face is back for KFC (Ad Age’s Jessica Wohl has the backstory: “George Hamilton sails on the KFSea to hawk KFC’s Crispy Colonel Sandwich”). And Chipotle says that “Real tastes better.”

Continue reading at AdAge.com

Campbell Ewald promoted Laura Rogers to executive creative director. The 22-year veteran of the agency will continue to oversee OnStar, “Cadillac Magazine” and Chevrolet’s “New Roads Magazine.” Previously, Rogers worked on brands including the United States Postal Service, Kaiser Permanente, the U.S. Navy and USAA. Much of her time has been devoted to providing mentorship and career development opportunities for her peers.

Continue reading at AdAge.com

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal aspects are getting trickier to keep up…