Google quer investir em você: empresa abre bolsa pesquisa e lança aplicativo para ensinar programação

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Projeto LARA – Latin America Research Awards – tem como objetivo formar novos profissionais de programação para o mercado

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HSBC apresentou novo logo e quase ninguém notou a diferença

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Mudanças singelas foram apresentadas na nova campanha da marca

O post HSBC apresentou novo logo e quase ninguém notou a diferença apareceu primeiro em B9.

Verizon: Marathon

Video of Verizon_Marathon_Samsung_30_subtitled

Isobar Welcomes U.S. CEO From SapientRazorfish

Global digital agency Isobar has named Deb Boyda as U.S. CEO. Boyda will work out of Isobar’s Chicago office and report to Dentsu Aegis Network CEO, Americas, Nick Brien. “In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” Brien said in a…

Why the Rise of the Chief Change Officer Is a Business Imperative

Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an overseas worker and of the loss of social status in an…

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free…

IPM steps in to help agencies affected by MAA troubles

The IPM is stepping in to support agencies that have been affected by the collapse of the Marketing Agencies Association.

How brands can fight the damage of unconscious bias

Too often the punchline is a man in a dress. Sure it’s funny. Unless you’re transgender. Then, it isn’t.

The Body Coach creates café for Westfield food and wellness campaign

Westfield is creating a series of food and wellness events at its London shopping centres as part of a campaign featuring The Body Coach and The Muppets.

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.

Magro: No Calories, Jason

Magro Print Ad - No Calories, Jason

Magro: No Calories, Freddy

Magro Print Ad - No Calories, Freddy

Magro: No Calories, Penny

Magro Print Ad - No Calories, Penny

Hummel: Fights That Matter – Bruisers

Hummel Print Ad - Fights That Matter - Bruisers

Print campaign, featuring controversial athletes, that fights for human rights, such as female afghan soccer player Khalida Popal and the gay rugby team Berlin Bruisers.

Hummel: Fights That Matter – Khalida

Hummel Print Ad - Fights That Matter - Khalida

Print campaign, featuring controversial athletes, that fights for human rights, such as female afghan soccer player Khalida Popal and the gay rugby team Berlin Bruisers.

Dove: Young Girl

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician’s death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station takeover. Starting this week and…

Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues

To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year’s Cannes Lions will see a unique event: the formation of a CMO Growth Council at which a score of the…

Fazland: Locker Room Meltdown

Video of Fazland TV: Locker Room Meltdown :40s ENG (Director’s Cut)

Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach

Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults. One place where brands are starting to build out a space for themselves is Stagecoach, an 11-year-old country music festival that is taking place this year from April 27 to 29 in Indio, Calif. The…