Apr 23

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

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Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal aspects are getting trickier to keep up…

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