Hasta La Creative!

Embattled IHeartMedia Inc. is circulating documents for a bankruptcy filing that could come as soon as this weekend for the biggest U.S. radio broadcaster.

Advisers to some of iHeart’s senior creditors have been shown bankruptcy papers that would be used on the first day of court proceedings, according to people with knowledge of the matter. Despite a year of negotiations on a restructuring plan, a formal support agreement still isn’t in place with the most-senior lenders, and the creditors aren’t in restricted talks with the company, said the people, who asked not to be identified discussing private negotiations. Creditors typically agree to restrict some of their activities in exchange for non-public information when talks heat up.

A bankruptcy filing is all but certain, with iHeart and creditors each swapping proposals in recent weeks for a consensual restructuring. But pressure is mounting on iHeart after it missed a Feb. 1 interest payment, with a 30-day grace period about to run out. On top of that, the broadcaster on Thursday skipped payments on two more sets of bonds. If the company files without a pre-negotiated restructuring plan in place, the bankruptcy could turn into a free-fall, with some of the biggest and most contentious specialists in distressed companies potentially tussling for years over about $20 billion of debt.

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No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]

The post Publish Authoritative Content That Adds Value, Or No One Will Care appeared first on Adpulp.

During the Oscars ceremony on Sunday, some eyes will be on Hollywood to see how the industry comports itself in the post-Weinstein era (like, will Ryan Seacrest get snubbed?). Google’s home products company Nest inserts itself into the conversation with a sweet ad about a dad who teaches his son to be respectful of women.

Created in partnership with Deutsch L.A., “Prom Night,” opens in the doorway of a home where a young man, his date and her friend are about to head out for their big night. But as he turns toward the limo, an older male voice stops him, saying: “Steven, can I have a minute? I want to make sure you understand how special Sarah is, so treat her with respect, and don’t assume being her date means anything more than that.”

The voice, it’s revealed, is coming from the Nest “Hello” doorbell, as the boy’s father, at work, is speaking through his phone.

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Twitter is trying to get a better handle on the “overall health of the public conversation,” and the social network is actively seeking suggestions for metrics it should incorporate. Nonprofit research organization Cortico developed four indicators to measure conversational health– shared attention, shared reality, variety of opinion and receptivity–and Twitter is looking to expand on…

Last year, The Good Fight marked CBS All Access’ first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS hit, The Good Wife, had to rewrite the show on the fly during Season 1 production when Donald Trump–not Hillary Clinton–was unexpectedly elected president. But…

(TrendHunter.com) Fashion retailer KITH is now officially showcasing its upcoming collaborative project with iconic streetwear label Champion. The entire collaborative capsule encompasses 57 product offerings with…

South by Southwest Interactive is known for being the place brands go when they have a great piece of experiential marketing to show off–whether that’s Hulu’s Handmaids Tale being creepy and sending hoards of women dressed in red cloaks around the city of Austin, or HBO building an immersive activation at this year’s festival to…

GSK, the pharmaceutical company, has partnered with Save the Children to create an exhibition around motherhood to highlight why all women should have access to essential healthcare.

Rauchut says this year’s goal is to “have more fun and stay a bit more optimistic and upbeat.” It is not to make a sweeping statement on society, or push some big cause.

Such tactics have become trendy as brands try to plug into cultural conversations. But marketers also risk looking exploitive or disingenuous, fueling a backlash. For instance, Ram caught heavy social media flack for its Super Bowl ad that used a Martin Luther King Jr. speech as a backdrop.

Other Super Bowl spots plugged corporate philanthropy, such as two Anheuser-Busch InBev ads touting water programs and a Hyundai commercial touting an organization funded by the automaker that fights childhood cancer.

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