Publish Authoritative Content That Adds Value, Or No One Will Care

No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]

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Use SEM to Put Your Marketing Efforts Under the Microscope

  Marketing for SMBs used to be a simpler game. There were very few avenues where marketing efforts could be easily applied, and they were more simply understood than the marketing avenues of today. Let’s say you were a used car business in 1970. Available to you, you’d have local radio, simple publications like newspapers, […]

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Google gets real-time, for real this time

Google’s version of real-time search was unveiled today, where ‘live’ search results are displayed via AJAX on the search results page.
At first glance, it’s a pretty nice execution, blending real-time with relevance, rather than just real-time, which is the focus of all new social/real-time search engines.

It looks like the real-time results are surfaced when real-time […]

Announcing, Binghoo!

Yahoo! has thrown in the towel and entered into an agreement with Microsoft to use Bing as the search engine across all Yahoo sites, whilst being the paid search sales force for Bing.

It’s an acknowledgment that separately they are not threat to Google, but by combining Bing’s superior search technology and desire to innovate, with […]

Google Beats Profit Forecast, CPCs lower than 2008

Google’s quarterly profit was ahead (slightly) of Wall St expectations with revenue growth of 3%. Unless you have Google shares, that’s not so interesting, but in the official announcement, there were some interesting points.
Clicks for sponsored links increased 15% year-on-year for Q2 (there was 17% growth in Q10.
The CPC decreased 13% year on year, but […]

Bing + Twitter = a new approach to search

Bing Tweets is a new (beta) tool “fusing Twitter Trends and Bing Insights”.
There are trending topics on Twitter in a tag cloud – click on a link to see filtered tweets and Bing search results. What’s great about this is you can see what people are saying about in real time, check out the latest […]