Bunker armazena e protege plantas do mundo todo em caso de desastre global
> LEIA MAIS: Noruega vai gastar US$ 13 milhões para atualizar “cofre do apocalipse”
Daniel Day-Lewis e Vicky Krieps protagonizam história de amor diferente de tudo o que você já viu
> LEIA MAIS: “Trama Fantasma” é mais um grande filme de Paul Thomas Anderson
Lexus made quite an impressionand made many of them, toowith its tie-in with Disney-Marvel’s blockbuster “Black Panther.” But it’s not the only automaker playing the Hollywood game. BMW makes its way onto this week’s top 10 video campaigns by marketers (not counting movie previews, which would otherwise overwhelm the ranking) with a co-promotion for the upcoming Jennifer Lawrence thriller “Red Sparrow.” It’s not as elaborate as Lexus’ Super Bowl ad, but not everything can be.
As always, the figures below reflect both organic views by interested people and views for paid online ads.
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J. Walter Thompson today announced it’s shaking up its U.S. and global leadership team with several C-suite level appointments, including that of Simon Pearce to CEO of North America. Pearce previously served as mcgarrybowen’s U.S. CEO. “Simon joined the agency in 2015 and has been a significant player in the resurgence and growth of mcgarrybowen…
Soccer can bring people together despite their differences, says a new campaign from Mastercard starring 22 fans from around the globe, as well as Brazilian great Pel?. The three-minute ad, created by McCann New York and McCann Worldgroup Europe, opens by interviewing men from different countries who share two common traits–a love of football, and…
Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It’s also the first of several upfront events involving companies that will be affected by Disney’s pending $52.4 billion acquisition of 21st Century Fox. But because that deal will take 12 to 18 months to close,…
BARCELONA–CNN President Jeff Zucker suggested U.S. regulators should consider looking into Facebook and Google to determine whether the two companies have a monopoly or duopoloy on the monetization of internet content. The remarks came during an on-stage interview on Monday at the Mobile World Congress trade show in Barcelona, where Zucker was asked about the…
While Amazon Go–a sans-checkout shopping experience in Seattle, Wash.–has already been making waves, Amazon Stores is more of a head-scratcher. The free self-service offering from Amazon Marketing Services allows brands to create pages at Amazon.com/brandname and, theoretically, own more of a branded experience on Amazon–if shoppers can find them. The option became available in the…
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the person who knows the customer best–that hasn’t changed. What has changed is that instead of marketing to the customer, the…
Lexus made quite an impressionand made many of them, toowith its tie-in with Disney-Marvel’s blockbuster “Black Panther.” But it’s not the only automaker playing the Hollywood game. BMW makes its way onto this week’s top 10 video campaigns by marketers (not counting movie previews, which would otherwise overwhelm the ranking) with a co-promotion for the upcoming Jennifer Lawrence thriller “Red Sparrow.” It’s not as elaborate as Lexus’ Super Bowl ad, but not everything can be.
As always, the figures below reflect both organic views by interested people and views for paid online ads.
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An unspayed female dog, her mate and all their puppies can produce up to 67,000 dogs in just 6 years if none of them get neutered. In cats, the exponential growth can reach up to 370,000 kittens in just 7 years.
Arrivals + Departures developed a video following the lives of mannequins chosen for a 40×73 foot billboard in Dundas Square. Focusing on the fun that goes hand-in-hand with the brand, the extra layer gives even more opportunity to experience the fun at Fallsview Casino Resort.
The album, masterminded in part by Kendrick Lamar, held strong in its second week on the Billboard chart, notching nearly 120 million streams.
The “striding man” is now a striding woman–and she plans to make her voice heard this year. Beverage giant Diageo’s Johnnie Walker brand has flipped the gender of its iconic mascot after more than 100 years in tribute to women around the world. It grows more relevant by the day with conversations about gender equality…
In Conceptual Realism, we’re seeing a shift toward imagery that’s grounded in reality, even if the idea behind it is farfetched. This conceptual imagery, executed in a realist style, has an almost magical quality that still manages to feel attainable and relatable, offering a connection to today’s consumer.
In most cases, a new CMO is very bad news for an incumbent agency, especially if the client is as big and important as Ford.
But the big shakeup that hit the company last week does not appear to have affected its relationship with WPP. At least not yet.
ICYMI, North American president Raj Nair left last week after an investigation into what a statement called “inappropriate behavior” and a New York Times expose detailing a “culture of harassment” at the company.
The following day, Ford announced Nair’s replacement as well as several other new executives including, most prominently, CMO and group VP of Lincoln Joy Falotico. Kumar Galhotra, who had held the CMO role since last November, will assume Nair’s former role.
It was Galhotra’s promotion more than three months ago that led Ford to state that it was re-examining its relationship with WPP and the dedicated GTB unit as part of a larger marketing review. This news came several months after a major round of layoffs at the agency’s Detroit headquarters, and that development followed the appointment of Jim Hackett to CEO at Ford last May.
Today, a client spokesperson said that the new leadership changes will not directly affect the larger WPP partnership.
“Our comment to WPP/GTB has not changed since the last time we shared,” the representative said. “We value the talented and creative men and women at WPP. They are trusted partners and curators of the Ford brand. As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations. No decisions have been made.”
This is, indeed, the same quote we received back in November.
A couple of things have changed since then, chief among them Ford choosing Laundry Service (which is owned by sports marketing giant Wasserman Group) to handle social media content for a 2018 campaign to promote the Lincoln Navigator SUV. That marked the first time the client had gone outside the holding group for such an assignment. Ford sales also dropped in the U.S. and China during Q4 as Fiat Chrysler threatens to overtake the company in 2018.
WPP and GTB deferred to the client for comment.
Have you ever wanted to stop someone from being able to contact you on Facebook Messenger? Our guide will show you how to block messages from the user within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Also note, blocking messages from someone on Messenger is not the same…
When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues–but the brand wants you to know that it does more than just sell tickets. Last year, Live Nation moved over 530 million tickets, and with…
Part of their evolving “Find Your Place” campaign, the new year-long installment showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams that expose the natural and often chaotic thought patterns we’ve all experienced in the home-hunting process. Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.
Part of their evolving “Find Your Place” campaign, the new year-long installment showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams that expose the natural and often chaotic thought patterns we’ve all experienced in the home-hunting process. Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.
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