We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who work as creatives at The Oslo Company. Fed up with the subtle stereotypes constantly being imposed upon their…
Diets: They’re not just for gals anymore! And by the way, it’s not a diet. It’s a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape measures. And two powerful brands, Atkins and Weight Watchers, have recently taken the…
While art and writing go hand in hand, they’re typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that’s not the case in Nadine Chahine’s world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable…
For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one…
When Day One opened its doors in March 2014, its main mission was to “stop the world in its tracks with stories that connect,” according to agency CEO Josh Rosenberg. That’s happening more and more on mobile for a lot of brands, including some of Day One’s clients: American Express, Chipotle, Nike and Victoria’s Secret….
Louis Armstrong had two great loves in life–music, of course, and eating. The legendary trumpet player “ate just like a dog,” he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he’d also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968,…
At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled “Jarvis,” a new security platform for connected and autonomous cars. The software scans the cars’ inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. “Future cars will have half a billion…
“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]
The post Is Advertising Radical Enough? Weigel Weighs In appeared first on Adpulp.
The Community welcomed former SS+K chief creative officer Bobby Hershfield as vice president, executive creative director.
In the role, Hershfield will be based out of the New York office and tasked with growing the office, as well as new “general market” business for the agency while working closely with co-founder and chief creative officer Jose Mollá.
“I’ve known Bobby for years, since our Wieden days. He is very talented, relentless, and has a great understanding of our business and what progressive brands need,” Mollá said in a statement. “To lead an office and help build a culture requires someone with several skills, beyond a great creative background. Bobby is also great at managing and inspiring people, and he has the business savviness needed to run a new office.”
In addition to his experience as partner and chief creative officer at SS+K, Hershfield is a veteran of agencies including W+K, Ogilvy & Mather and Mother. He has worked on campaigns for HBO Go, E*Trade, Delta and Comcast, as well as President Obama’s 2012 campaign.
“I’m thrilled to be a part of the community. The agency’s approach to culture and creative problem solving is refreshing, and I love the energy of the place,” Hershfield added. “And I realize New York is not often kind to new offices, but I believe we can create a haven for clients and industry talent who have grown tired of formulas and traditional ways of working and want strong cultural insights with a process that is a bit more liberating.”
Hershfield’s arrival follows Daniel Pérez Pallares joining The Community’s Miami office as executive creative director last summer.
(TrendHunter.com) The team at TYIN tegnestue and rintala eggertsson architects has created a unique northern Norway work-space. Dubbed the ‘fordypningsrommet fleinvaer,’ this innovative work-space is the…
Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
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