The Ad Council has been spreading the gospel of its inclusive Love Has No Labels campaign to the gaming community for more than a year. At this weekend’s PAX West in Seattle, one of the largest gaming conventions in the country, the nonprofit PSA group leans in further, speaking to gamers in their own language…
In an age when seemingly anyone could wake up one morning as the victim of a Kafka-like transformation into Colonel Harland Sanders, it’s hard to imagine people fighting over the opportunity. But such is the way of professional wrestlers, apparently. In the newest KFC-WWE crossover, following up last year’s colonel vs. chicken Summer Slam showdown,…
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Facebook’s new video hub, Watch, has started rolling out to everybody in the U.S. And there’s a lot to see. In a virtual reality dating show by Conde Nast Entertainment, a couple actually go dancing on the moon, in VR, while they make awkward small talk. And in a show from TheSkimm, Chelsea Handler and Hank Azaria will explain the news while lounging in their bathtubs.
Publishers are talking to advertisers about potential sponsored shows, too, as Digiday reports. In the meantime, here’s a list of shows that are already out, courtesy of Variety. Did we mention there’s a reality show about a baby hippo named Fiona at the Cincinnati Zoo?
Men in Lululemon
If a person’s emoji usage indicates he or she is in a relaxed mood, this one would likely be sent:
The emoji targeting is paired with Twitter technology that allows brands to also target people based on interests and behaviors exhibited via their Twitter usage. Toyota’s targeting does not specifically go after people in the market to buy cars because the campaign is meant to raise awareness, not necessarily close the deal. The videos feature 13 core storylines but the total number balloons to 83 because specific vehicle features are also layered in. For instance, one version of a video showing the glasses-wearing emoji head called “Geeking Out” plugs “Wi-Fi Connect powered by Verizon.”
“With so much noise on digital platforms we wanted to create a campaign that was not only targeted but that connected to the user,” says Chris Pierantozzi, executive creative director of digital for Saatchi & Saatchi L.A.
When the NFL earlier this year finally lifted its liquor ad ban, it was unclear how many brands would take advantage of the loosened rules, which still come with more restrictions than those governing beer ads.
But a few brands are testing the waters as they seek to take advantage of the NFL’s high viewership. Patron has confirmed that it will air the above ad during the first Sunday-night game of the season on Sept. 10 when the Giants face the Cowboys on NBC. The 15-second spot is not the sexiest ad. It merely shows tequila being poured into a glass. Patron uses MullenLowe for creative advertising and the agency’s MediaHub for media.
While beer brands can use football themes in their NFL ads as long as they don’t use active players, liquor brands are prohibited from deploying pigskin narratives of any kind. Patron’s spot still manages to make a subtle gameday reference with the “Here’s to a Great Start” line, which could be seen as an allusion to week one of the season.
Josef Koudelka . Invasion / Exiles / Wall, view of the exhibition space at C/O Berlin
“Every day that I was there I didn’t see anything else but the wall, and I can tell you I couldn’t stand it longer than three weeks. I was so depressed that I needed to go away,” photographer Josef Koudelka explained in an interview about Wall, a series that documents the monumental wall erected by the state of Israel in the West Bank as well as around Israeli settlements.
In the early 2000s Israel unilaterally decided on building the wall on the pretext of protecting itself from terrorist attacks. A nine meter-tall and today over 700-kilometer-long fortress made of steel, concrete, barbed wire, and motion detectors—almost three times as high and five times as long as the Berlin Wall once was.
One of the reasons why Koudelka found it so painful to be in proximity to the wall is that he grew up behind the Iron Curtain. He is thus more affected than many of us by this attempt to curtail people’s freedom.
I didn’t grow up behind a wall but i did feel anxiety, claustrophobia and sadness when i discovered some of his panoramic landscape photographs at C/O Berlin. They were part of Josef Koudelka . Invasion / Exiles / Wall, an exhibition that also includes earlier works, such as the ones recording the Soviet occupation of what was then Czechoslovakia and the ones he took while living in exile in other European countries. The whole exhibition is magnificent but -and this won’t surprise anyone- i had to single out Wall.
I’ll leave you with his photos and accompanying comments:
Rachel’s Tomb, Bethlehem.
The Wall intrudes two kilometers into Bethlehem City to encircle Rachel’s Tomb, traditionally considered the burial site of the Biblical matriarch. © Josef Koudelka/Magnum Photos
Josef Koudelka, Baqa ash Sharqiya Access gate.
Around 7,500 West Bank Palestinians reside between the Wall and the Green Line in an area called the ‘Seam Zone’. © Josef Koudelka/Magnum Photos
Shu’fat Refugee Camp, overlooking Al ‘Isawiya, East Jerusalem.
When complete, the Wall will be approximately 700 kilometres long, more than twice the length of the 320-kilometer 1949 Armistice or Green Line between Israel and the West Bank. © Josef Koudelka/Magnum Photos
Aida refugee camp, Bethlehem, overlooking Gilo settlement.
The wall severs the historic link between Jerusalem and Bethlehem, in addition to cutting off Bethlehem from its agricultural hinterland. © Josef Koudelka/Magnum Photos
Hebron.
Around 120 obstacles block off the Israeli-controlled Old City of Hebron (H1 zone) from the rest of the city (H2 zone). © Josef Koudelka/Magnum Photos
Ash Shuhada Street, Hebron.
The majority of the Palestinian shops in the once commercially thriving Ash Shuhada Street have closed as a result of access restrictions by the Israeli military and harassment by Jewish settlers. © Josef Koudelka/Magnum Photos
Roadblock, Route 443.
Roadblocks, checkpoints, and other physical obstacles restrict Palestinian pedestrian and vehicular movement throughout the West Bank. © Josef Koudelka/Magnum Photos
Al ‘Eizariya (Bethany), overlooking, Ma’ale Adumminm settlement, East Jerusalem.
The Wall consists of concrete slabs, fences, ditches, razor wire, an electronic monitoring system, groomed sand paths, observation towers and military patrol roads. © Josef Koudelka/Magnum Photos
“I call what is going on in this most holy landscape, which is most holy for a big part of humanity, is the crime against the landscape. As there exists crimes against humanity there should exist the crime against the landscape.
I am principally against destruction — and what’s going on is a crime against the landscape that is enormous in one of the most important landscapes in the world,” the photographer added in the interview mentioned above.
Al ‘Eizariya (Bethany), East Jerusalem.
Although the Wall is the largest infrastructure project undertaken by Israel, no studies have been carried out to evaluate its environmental impact. © Josef Koudelka/Magnum Photos
Near Baqa ash Sharqiya.
Increasingly, Palestinians farmers can only access their farmland on the de facto Israeli side of the Wall with special Israeli issued ‘visitor permits’ and through designated gates. © Josef Koudelka/Magnum Photos
Wall is part of a larger project, This Place, initiated by photographer Frédéric Brenner that explores Israel as place and metaphor through the eyes of twelve photographers.
The series is currently on view at C/O Berlin as part of Josef Koudelka. Invasion / Exiles / Wall. The exhibition was curated by Xavier Barral in cooperation with Sonia Voss. It remains open until 10 September 2017.
Happy holiday weekend! Before we send you off on your beach- and barbecue-filled Labor Day celebrations, we’re going to catch up on some agency news from this final week of summer.
Without further ado
If you like pina coladas
Another spot, geared for Hulu, shows the video player’s buttons being tossed into the back of the car.
Video ads for Snapchat and Instagram stories show emojis and other visual elements native to the apps being tossed into a Fit. This weekend, Honda runs geo-targeted Snapchat filters targeting people celebrating Labor Day weekend. In mid-September, Honda goes after college students with filters targeting college campuses.
Honda’s visual tricks come as marketers search for ways to keep ads compelling in the era of ad-skipping and blocking. Insurance marketer Geico has proven to be a master at the tactic with ads such as its “Unskippable” pre-roll ad campaign in 2015 that won the Film Grand Prix at the Cannes Lions International Festival of Creativity.
As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again — and with good reason. The automaker, which has long preferred the Puppy Bowl over the Super Bowl and the outdoors to the end zone, is enjoying big sales gains.
The other spot, called “Welcome to the Pack,” (at top) continues Subaru’s dog-rich ad tradition by showing a pooch slowly warming to his owner’s new boyfriend. Nearly half of all Subaru owners own dogs, while 67% have a pet of some kind, according to Subaru. In ads, “we like to replay that back to them because that is who they are,” Bethke says.
Digital pre-roll videos feature unconventional recreational activities, like kayaking down a snowy mountain. Subaru also struck custom content deals with National Geographic and Buzzfeed, which is making videos featuring offbeat activities like people doing yoga on horses, which is apparently a trend.
You may think you’re prepared for retirement, but chances are, you probably aren’t. Financial firms have repeated that message frequently in recent years, but a new spot from Prudential paints a clearer picture. In the 60-second commercial, which begins airing Friday, real-life couples guess at how much money they will need for retirement and then walk across squares, each representing a year of time, to see how far they can get. Spoiler alert: not very far.
“It turned out a lot of people fell short of even the average length of retirement,” said a voiceover. “Let’s plan for income that lasts all our years of retirement.”
The spot is the part of the Newark, N.J.-based Prudential’s “Bring Your Challenges” campaign, now in its sixth year. Since 2013, the firm has been using more data visualization and behavioral insight to better connect with consumers, according to Niharika Shah, VP-head of brand marketing and advertising.
(TrendHunter.com) The open-concept office is wonderful for encouraging collaboration and unity, but when it comes to silently working, annoyances may arise—to combat this issue, one company developed an origami-…
The men, including two journalists for The Daily Mail chronicling a rescue attempt, jumped out of a boat shortly before it crashed into power lines.
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Costa, the high street coffee chain, has appointed Lida to handle its first global loyalty strategy following a four-way pitch managed by AAR.
Like you, I guess, I wake up every day to an inbox full of LinkedIn invitations, Google calendar reminders, keynote decks, rough edits, high hopes and low ebbs, success, failure, and the occasional note about a blocked loo on the second floor.
The Trade Desk and verification tech company White Ops have signed a deal that they say will guarantee a human is on the other end of every ad impression in real-time.
Volkswagen UK is offering discounts of up to £6,000 for customers who trade in diesel vehicles when buying a new car.
After weeks of pressure, Boots has announced it will sell a cheaper emergency contraception pill for £15.99, down from £28.25.
Nathan Fillion fills us in on the new Destiny in a way that is trying hard not to seem complicated. The Earth is gone. Everything we know abotu the Earth is gone.
This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we’ve refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer […]
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