Exterion Live aims for wider reach with simplified, integrated offer
Posted in: UncategorizedEvent agencies have cautiously welcomed outdoor media owner Exterion Media’s experiential division.
Event agencies have cautiously welcomed outdoor media owner Exterion Media’s experiential division.
Once dismissed as above-the-line marketing’s poor relation, the industry appears to be finding a renewed respect for experiential and agencies have been falling over themselves to get a slice of the brand-experience pie, says Amplify’s founder.
Channel 4 and OMD UK took the top prize at last night’s 2017 Digital Cinema Media Awards, run in association with Campaign.
Campaign Underground featured a human lie detector, grotesque images, and a solitary confinement VR experience.
A real estate developer is designing a district in London for the creative industries, aiming to provide affordable workspaces and a new cultural destination in the capital.
More than 40 agencies and media owners are in the running for the 2017 Media Week Awards, which will be unveiled in two weeks’ time on 12 October.
HeyHuman talks to Campaign about the ideas behind its work for Oreo and Volvic.
Two agencies are left in the pitch to be the first retained agency for insurance brand Ageas, while Anheuser-Busch InBev is close to making a decision in its media review and Chivas Regal reviews its advertising.
Brittaney Kiefer thinks Wild Turkey hasn’t got its money’s worth from last year’s multimillion-dollar deal signing Matthew McConaughey as the brand’s creative director.
Is it a case of art imitating life in the new series of BBC comedy W1A?
Make no mistake, agencies aren’t part of the creative industries. As consultancies close in we need to stop this charade, warns Adam & Eve/DDB’s chief strategy officer.
In a year of brand activity loudly shaped by the political climate, Tullamore Dew’s new film is a terrific piece of subtly powerful work, thinks Simon Gwynn.
A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential’s Eurobest awards in London this November and is in discussions with the organiser about Cannes Lions.
Ryanair may be sued by the Civil Aviation Authority for continuing to mislead passengers about their rights following Ryanair’s decision to cancel 400,000 flights.
Only 24% of mobile media planners are using third-party verification providers to verify the data they rely on, a study has found.
New York Post “Media Ink” columnist Keith Kelly has a report in this morning’s paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,
The Hearst board of directors meets Wednesday and is expected to approve the deal to acquire the publisher of Men’s Health, Women’s Health, Runner’s World, Prevention and other titlesas well as a small consumer book division whose authors including Al “An Inconvenient Truth” Gore and Arthur “The South Beach Diet” Agatston.
As Ad Age reported back in June, family-owned Rodale, led by CEO Maria Rodale, announced that it had decided to start exploring “strategic alternatives”code for “Anybody wanna buy this thing?”which set the company’s 700 employees in New York and at its Emmaus, Pennsylvania headquarters (and a few other satellite offices) on edge.
Business never stays the same, and neither should your agency. Here, industry leaders describe the best changes they’ve made along the way moves that run the gamut from cosmetic to existential. Their shops broke down walls, literally and figuratively, to reinvent themselves. Maybe they can inspire you to do the same.
Below, their favorite changes, lightly edited:
Josh Beane, founder and CEO, Idea Farmer
What does it take to really, truly reimagine a brand? And which major American brands most urgently need to be reimagined? Here are my thoughtsand my (sad, pathetic) shortlist:
McDonald’s
In the course of writing this column, I visited the three McDonald’s within a half-mile walking distance of Media Guy HQ in downtown Manhattan. There had been four, but over the summer one shut down; right across the street from it, a Shake Shack is about to open. McDonald’s and/or its franchisee apparently saw the writing on the wall in my rapidly gentrifying neighborhood.