Hasta La Creative!

Adidas Originals reached a creative high with its “Original Is Never Finished” campaign from Johannes Leonardo, which earlier this year earned the Cannes Lions Entertainment for Music Grand Prix for a spot featuring a reworked version of Frank Sinatra’s “My Way.” The latest installment of the TV and online effort features celebrities such as Kendall Jenner, NBA star James Harden, and rappers Playboi Carti, 21 Savage and Young Thug. In it, they look defiantly at the camera in gritty modern interpretations of iconic works of art like Boticelli’s “Venus” and Leonardo da Vinci’s “Vitruvian Man.” The credits were many. We thought this would be a good case study for answering the question: What the heck did all those folks do? Here, the agency explains in its own playful style.

Jan Jacobs, chief creative officer, Johannes Leonardo

Made a space where creativity was king. Then made space on the agency’s awards shelf.

Continue reading at AdAge.com

Mr. Hefner, the magazine’s very public avatar, styled himself as an emblem of the sexual revolution.

A day before Reddit co-founder Alexis Ohanian and tennis superstar Serena Williams welcomed the birth of their first child, Ohanian was tackling errands at his home outside San Francisco, preparing for parental leave. “Thank you for making this time work with your schedule,” he said, apparently as nice and likable as the gossip sites say (though he and Williams did keep their daughter’s due date secret, he said, “so I don’t have to punch a photographer at the hospital”).

Now he just has to convince marketers that Reddit is as friendly as he is. After a $200 million investment in July from big-name venture capitalists such as Andreessen Horowitz, tripling Reddit’s valuation to $1.8 billion, and with a major redesign due by year-end, it’s time for the company to live up its potential. It has long called itself the front page of the internet, but it’s home to more than that: news that’s blowing up or is about to, style you need to know, users voting headlines and comments up or down, passionate arguments, discoveries from the reaches of the web and some very unsettling conversation threads. Cash in hand, Reddit feels it now has a plan to satisfy brands that its more toxic elements won’t brush up against their ads.

“What Reddit is saying to people is it’s not a place where a bunch of trolls hang outno, no no,” says Zain Jaffer, CEO of the ad-tech company Vungle. “It’s saying this is going to be a place that captures ad dollars.”

Continue reading at AdAge.com

Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […]

The post Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane appeared first on Adpulp.

In response to the various tech and A.I.-fueled talent connection platforms that are making headlines of latethere’s Publicis Groupe’s Marcel, JWT’s Pangaea and R/GA’s newly announced R/GA O.S.Barton F. Graf has debuted an operating system of its own… called S.H.O.U.T.

The video here explains how the platform efficiently brings together all 87 staffers across the agency’s entire network of one office. Clearly, it’s a step up from the shop’s previous O.S., Whisper.

While a funny dig at all the noise the industry has been making around A.I. and talent connectivity, it’s also a reminder of how strangely disconnected we’re becoming in an increasingly “connected” world.

Continue reading at AdAge.com

Facebook has faced the most scrutiny over social media’s role in the 2016 election. But Twitter may have been used even more extensively by Russians.

The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London.

A novidade em educação é uma escola sem professores, sem carteiras e lousa, sem turmas. Sensacional ou sensacionalista? No programa de hoje, Luiz Yassuda, Gabriel Prado e Tales Cione recebem Gabriela Talarico, Mestre em Educação em Harvard, para discutir este e outros modelos que buscam mudar a educação como a conhecemos. A arte de capa […]

> LEIA MAIS: Mupoca #076 – Educação 2.0 (o videogame substituirá o professor?)

In response to the various tech and A.I.-fueled talent connection platforms that are making headlines of latethere’s Publicis Groupe’s Marcel, JWT’s Pangaea and R/GA’s newly announced R/GA O.S.Barton F. Graf has debuted an operating system of its own… called S.H.O.U.T.

The video here explains how the platform efficiently brings together all 87 staffers across the agency’s entire network of one office. Clearly, it’s a step up from the shop’s previous O.S., Whisper.

While a funny dig at all the noise the industry has been making around A.I. and talent connectivity, it’s also a reminder of how strangely disconnected we’re becoming in an increasingly “connected” world.

Continue reading at AdAge.com

Illustration by Tam Nguyen/Ad Age

Brands are making the most of more Twitter space, now that they are allowed 280 characters instead of just 140.

On Tuesday, Twitter announced it would try the longer format for tweets, and brands began expanding their messages. But padding might be a better word for it.

Continue reading at AdAge.com