Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images on Twitter.
Mazda is using virtual reality to offer consumers the chance to experience a two-wheel stunt for its latest model, the CX-5.
An American Express ad for the brand’s Platinum Cashback Everyday Credit Card has been banned, after the Advertising Standards Authority ruled it wasn’t clear about the limitations of the card’s cashback benefit.
Ainda não há planos para uma sequência, porém
> LEIA MAIS: “Twin Peaks” registra recordes e mantém sua audiência no streaming
O canal de bate-papo já está liberado para os aplicativos atualizados
> LEIA MAIS: App do YouTube ganha espaço para chat
Documentário de seis minutos mostra lado não muito conhecido do artista
> LEIA MAIS: Além de ator, Jim Carrey também é pintor
Promoção em parceria com a Coca-Cola Brasil divulga novo refrigerante na rede de fast food
> LEIA MAIS: McDonald’s utiliza chatbot para distribuir Fanta Guaraná de graça
Aposentado desde 2015, Letterman retorna às telas pelo serviço de streaming
> LEIA MAIS: Netflix anuncia novo talk show apresentado por David Letterman
“Spoils of War” se tornou o capítulo mais assistido da série até agora
> LEIA MAIS: Mesmo com vazamento de episódio, “Game of Thrones” bate recorde de audiência
Fãs e atletas correram de Roma à Milão enquanto assistiam as seis primeiras temporadas da série
> LEIA MAIS: Maratona real: atletas correm enquanto assistem “Game of Thrones”
Contas falsas foram desmascaradas por utilizarem imagens do Placeit
> LEIA MAIS: Trump agradece bot no Twitter e implode própria rede de apoio artificial
E voltamos à mobilidade urbana! Quem já ouve o Mupoca há bastante tempo vai se lembrar de nossa trilogia da treta, mas é sempre bom voltar a um tema que fica a cada dia mais pertinente. No programa de hoje, Luiz Yassuda, Gabriel Prado e Tales Cione discutem o discurso de Gabe Klein durante evento […]
> LEIA MAIS: Mupoca #073 – E voltamos à mobilidade urbana
-W+K London’s latest for milk brand Arla Cravendale concerns England’s mythical “Moonicow.”
-BBDO global chief creative officer David Lubars will be honored with the lifetime achievement award at this year’s Clios in September.
-MEC North America president Shenan Reed wishes creative and data could just get along.
-British consumers want more clarity about what is and isn’t a “craft beer.” Hear that, AB InBev?
-Airbnb spoke out against an ad, sponsored by the hotel industry and some unnamed unions, that accused the company of helping terrorists by focusing on one who did NOT stay at an Airbnb.
-Ad Contrarian on Shingy: “Anyone who can get up in front of audiences and get away with the incomprehensible horseshit he spouts is my kinda guy.”
In case you missed it (you didn’t), Arnold remedied a four-month absence of creative leadership atop its organization by hiring Icaro Doria as U.S. CCO.
The former DDB New York chief creative replaces Jim Elliot, who left in March amid a big restructuring across the Havas global network. He has yet to pop up in a new job, and it does not appear that his global CCO role will be filled. We did hear at the time of his departure that he wasn’t fired but left because of the new Havas hierarchy, with Arnold creatives reporting to Jason Peterson at Havas Chicago.
Here are your statements from Arnold global CEO Pam Hamlin:
“With outstanding creative credentials and a unique ability to inspire those around him, Icaro is a critical addition to the Arnold Worldwide leadership team. With a proven track record of delivering impactful campaigns, reinvigorating company culture and managing and growing international agencies, he is a true creator and will be an immediate asset to Arnold and our clients.”
From Ari Weiss at DDB:
“Icaro is a tremendous creative talent and I wish him the best. We have big plans in store for DDB N.Y. and look forward to telling the next chapter of our resurgence story in the weeks to come.”
And from Doria himself:
“Arnold’s commitment to its clients, culture and creativity immediately drew me in. Arnold has created some of the world’s most iconic brands, so I’m excited to see how we can now build on this legacy with this new chapter. I am proud to join an agency that thinks differently and maintains a constant desire to learn and innovate.”
He’s got a bit of work to do as Arnold has been very quiet lately, especially regarding new business and executive hires.
Image via
WPP digital agency Mirum has hired John Bruning as its new technical director.
Bruning will oversee all tech teams on the company’s Mazda America account, meaning he will work across both Mirum and Garage Team Mazda, the Costa Mesa-based agency established in 2010 and dedicated to the client.
Here’s a fun line: “John’s role will involve overseeing the health, happiness and productivity of technical teams involved in Mazda North America across all offices from both a Mirum and The Garage Team Mazda perspective.”
His career to date has primarily concerned software development roles, but he spent a good bit of time overseeing the Mazda account at Hearst agency iCrossing, so he’s quite familiar with the organization.
“For over a decade, I was technical lead on the Mazda account under iCrossing,” Bruning said. “And it’s amazing to see how the brand and the product line up has started to transform into a more sophisticated and smart alternative to premium. I’m excited to be back working on Mazda, as the Technology Director, under Garage Team Mazda and Mirum. And look forward to helping further the brand.”
He replaces Sasha Pfandt, who had been Mirum’s VP of engineering before heading to Delphic Digital in Philadelphia earlier this year.
Earlier this year, Garage Team Mazda hired Erich Funke as its new chief creative officer replacing Harvey Marco, who left last fall.
The latest news from Mazda concerns an internal combustion engine that the company claims will be 20 percent more efficient. Garage Team will, presumably, soon produce campaigns repeating that claim.
Now that the guilty pleas have started rolling in on the Volkswagen fake emissions scandal, it’s time to remember what that company does well: make and promote new cars!
The decade-old Tiguan SUV gets an update for 2018 and a corresponding campaign from Deutsch’s L.A. office. Two new spots launched this week as part of a larger effort titled “The New King of the Concrete Jungle,” the basic idea being that the Tiguan can help you, the consumer, master city life.
“The New King” follows a certain inflatable ape who can’t resist the color “blood orange” or the always-hip sounds of ELO.
The best part of that ad for us was figuring out which New York City suburb this woman calls home. Looks a whole lot like Jersey, but she’s driving down the East Side, so … Westchester?
She also appears to be headed north on the BQE for a bit, but nobody outside of the five boroughs will notice that incredibly small continuity issue.
The next punk rock Mary Tyler Moore spot concerns one former office drone’s career trajectory and her cherished parking spot, another rarity in the Big Apple.
That one was also fun, with the nameless coffee drinker reflecting on her rise and her new place in the parking lot, several yards closer to the door.
She’s very fortunate to have made it after all, given that we now know those of the female gender are biologically predisposed to “neuroticism [which] may contribute to the higher levels of anxiety women report … and to the lower number of women in high stress jobs.”
You know, jobs like vice president. What a world.
CREDITS
Client: Volkswagen
Agency: Deutsch
Campaign: “The New King of the Concrete Jungle”
President, CEO: Hinrich Woebcken
SVP, Marketing: Vinay Shahani
Senior Director, Marketing Transformation, Strategy & Communications: Greg Tebbutt Director, Marketing Communications and Media: Jennifer Clayton
Advertising Manager, VW Marketing: Chanel Barresi
Advertising Specialist: Annabel Lyon
Deutsch
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Todd Riddle
Group Creative Director: Heath Pochucha
Creative Director: Paul Oberlin
Creative Director: Matt Sherman
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Samantha Bonom
Associate Producer: Kayla Laufer
Music Supervisor: Eryk Rich
Music Supervisor: Chase Butters
Group Account Director: Tom Else
Account Director: Danielle Gordon
Account Supervisor: Ashley Broughman
Account Executive: Kiki Staszak
Director of Product Information: Jason Clark
Product Information Specialist: Ryan Callahan
Group Strategy Director: Donn Rohn
Associate Strategy Director : Ben Perreira
Associate Strategy Director : Armando Potter
Strategist: Leigh Citarella
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Kristian Evanculla
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: Biscuit
Director: Noam Murro
Managing Director/Partner: Shawn Lacy
Executive Producer: Rick Jarjoura
Head of Production: Mercedes Allen Sarria and Rachel Glaub
Line Producer: Charlotte Woodhead
Editorial Company: Cut + Run
Editor: Steve Gandolfi (New King)
Editor: Jay Nelson (Food Chain)
Executive Producer: Amburr Farls
Producer: Annabelle Dunbar Whitaker
Assistant Editor: Russell Anderson
Post Facility + Color Correction: The Mill
Creative Directors: Chris ‘Badger’ Knight, Robert Sethi
Senior Producer: Anastasia Von Rahl
Associate Producer: Chris Lewis
Production Coordinator: Vanessa Yee
Colorist: Adam Scott (New King & Food Chain)
Senior Color Producer: Liza Kerlin
Executive Producer, Color: Thatcher Peterson
2D Lead Artist: Chris ‘Badger’ Knight
3D Lead Artist: Shaun Comly
2D Artists: Jeannie Huynh (Remedy), Sam Evenson, Yukiko Ishiwata
3D Artists: Felix Urquiza, Corey Landvogt, Jason Jansky, Blake Guest, Peter Claes, Jae Jun Yi, Michael Comly, Daniel Soo, Michael Lori, Danny Garcia, Freddy Parra, Kelly Perez, Katie Yoon, Cory Cosper, Elizabeth Hammer, Justin Tirado
Matte Painter: Itai Muller
NEW YORK
Producers: Mike Pullan, Natalie Ksiazek
3D Lead Artists: Olivier Varteressian, Emily Meger
3D Artists: Aton Lerin, Paul Liaw
CHICAGO
Senior Producers: Abi Klimaszewska, Kennedy Davey
3D Lead Artist: Kathyrn Dougan
3D Artists: Riyad Hasan, Andrez Aguayo, Naotaka Minami, James Mulholland
Music (Licensed and Original/Arranged)
Licensed Music for New King
Track: “Livin’ Thing”
Artist: Electric Light Orchestra
Composer: Jeff Lynne
Publisher: Sony ATV
Label: Jeff Lynne
Licensed Music for Food Chain
Track: “Love is All Around”
Artist: Joan Jett and the Blackhearts
Publisher: Sony ATV
Label: Black Heart Record Group
Audio Post Company
Lime Studios
Audio Mixer: Matt Miller
Executive Producer: Susie Boyajan
Assistant Mixer: Lisa Mermelstein
Shoot Location:
New York City, Los Angeles
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