Print
Yamaha
Advertising Agency:Archer Troy, Mexico City, Mexico
Creative Vp:Mike Arciniega
General Creative Director:Miguel Suarez
Creative Director:Joaquin Garcia, Habacuc Guerrero
Copy:Joaquin Garcia
Art Director:Habacuc Guerrero
Account Director:Gabriela Rivera, Alejandra Escamilla
Photography:Habacuc Guerrero
Production Company:Revolver
Film, Online
Jagermeister
Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers.
The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made.
Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users.
Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services.
Advertising Agency:LA RED, Hamburg, Germany
Creative Director:Jan Hellberg
Art Directors:Christoph Mäder, Marjan Haidar
Copywriters:Marco Gabriel, Malte Klaedtke
Photographer:Christoph Mäder
Technical Director:Kevin Breynck
Account Director:Andreas Frost
Talent Handling:Andreas Frost
Media Strategist:Sven Springer
Media Planning:Sven Springer
Technical Realization:“>Knowhere
Managing Director:Patrick Zimmermann
Programmer:Robert Weber
Film Production:blmfilm
Creative Producer:Ariane Gengelbach
Music:German Wahnsinn, Micky Berg, Sarah Andresen
Sound:German Wahnsinn, Micky Berg, Sarah Andresen
Studio:German Wahnsinn
Film
Danone
Advertising Agency:Chemistry, Ireland
Creative Director:Emmet Wright
Deputy Creative Director:Robert Boyle
Art Director:Edel Quinn
Copywriters:Laura Fitzgerald, Kathryn Murphy
Client Service Director:Dee Gunning
Planning Director:Sinead Cosgrove
Senior Account Manager:Mags O’Reilly
Account Executive:Orla Kennedy
Production Company:Piranha Bar
Director:Richard Chaney
Producer:Doireann de Buitléar
Editing:Jamie Fitzpatrick, Damien McDonnell, Andrew Teggin
Lead 3D:Sam Boyd
Additional 3D:Cormac Kelly
3D Animators:Sam Boyd, Mark Shaw
2D Animation:Jack Bowler, Mark Shaw
Compositing:Pedro Santos
Finish:Pedro Santos
Music:Dunk Murphy
Grading:Gary Curran, Outerlimits
Print
Getty Images
The best and the worst photos.
In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.
Advertising Agency:DDB, Buenos Aires, Argentina
Chief Creative Officer:Hernan Jauregui
Executive Creative Directors:Adrian Piattoni, Facundo Varela
Creative Directors:Juan Ignacio Martínez Cima, Bruno Macri
Copywriter:Luciano Griessi Pereyra
Art Director:Ezequiel Irureta
Head Of Production:Norberto Bodello
Producer:Dante Rodriguez
Photographer:Getty Images
Account Director:Elina Mendez
Print
Rabel
Pick your tone.
Advertising Agency:Bold Agency, Riyadh, Saudi Arabia
Creative Director:Mohamad Baalbaki
Copywriter:Mohamad Baalbaki
Art Director:Tajammul Khan
Illustrator:Tajammul Khan
Photographer:Mohammed Hassan
Additional Credits:Rasha Alsaleh
Promo
Radio SulAmérica Paradiso FM
Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal.
The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world.
Advertising Agency:3yz, Porto Alegre, Brazil
Creative Director:Eduardo Menezes
Art Director:Pedro Heckmann
Copywriter:Bruna Dahmer
Account Executive:Manoela Lisboa
Code Developers:Eduardo Schitz, Henrique Boaventura
App developer:MobRádio
Motion Design:Dr. Smith
Sound Design:Sound Thinkers
Client Services:Márcio Norris
In “On Edge,” Ms. Petersen discusses her initial reluctance to reveal her mental illness and a troubling stagnation in treatment options.
In order to get through her chemotherapy, cancer survivor and single mom Liz Dwyer wore the shirt of her favorite band, ’80s synth pop icons Depeche Mode, every time she would go for treatment. “It would remind me of all the good memories and keep me feeling like I was alive again,” she says in a video for the band, wiping away tears.
Hers is just one of the many stories now on the band’s Facebook page, which Depeche Mode has turned over to a different fan to moderate — every day, for a year. The idea is geared toward promoting the release of the band’s 14th studio album, “Spirit,” and the concert tour it began May 5 in Stockholm.
More then 3,000 people applied earlier this year after lead singer Dave Gahan posted a message inviting people to participate. Depeche Mode’s management team has also helped secure celebrity fans’ involvement. In addition to Dwyer, moderators have included a journalism student, astronaut Tim Peake, Tony Hawk (who brought in his friend Trent Reznor) and most recently Linkin Park. The band took over the page Friday, the day its own new album came out.
“Guardians of the Galaxy Vol. 2” came in second, while the teenage drama “Everything, Everything” was a respectable third.
At this year’s presentation of coming fall lineups, there were signs that the networks were doing more to embrace viewers’ shift to digital platforms.
Fatana Hassanzada wants Gellara, which she edits, to start conversations among women about their “shared pain.”
Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]
The post Easy Listening for Advertising Addicts appeared first on AdPulp.
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]
The post Carnival Steers Its Brand Nicely Through Choppy Marketing Waters appeared first on AdPulp.
As the second-largest employer in the Bahamas (after the government), Atlantis and its team of 7,500 employees saw this shift in tourism behaviour as an opportunity to celebrate and amplify the Bahamas’ distinctive local culture, with hundreds of years of African and indigenous Taino history mixed with British and American influences. There are so many things available to see on Paradise Island itself, and Nassau is literally just right across the bridge, where you can visit Fort Fincastle, shop on Bay street, and pose in front of the bright pink Bahamian Parliament. The Bahamas are colourful, it’s like a visual vitamin boost for your tired eyes. Like this ad is, in fact. They stayed away from the stereotypical shots. I only see one conch shell, and I guess I’m going to have to book a trip now because that made me crave conch salad. Conch salad is the bomb, people. The drumming works quite well with the visuals here, drumming up the hype before asking you the viewer to “come to life.”
See the other two here:
Selfie
Poker
This non-sequitur brought to you by: VIA Rail.
See the other two here:
Ketchup
Selfie
See the other two here:
Ketchup
Poker
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
