Thursday Morning Stir

-Johannes Leonardo launched its debut campaign for Bleacher Report with the anthem ad “Up Your Game,” featuring Allen Iverson (video above).

-Independent Minneapolis agency Periscope expanded with senior hires in its creative, strategy and media departments.

-Cannes attendees worry stricter bar and hotel admission policies will, like, totally kill the vibe, man.

-The Tory party votes M&C Saatchi.

-Rolls-Royce drives to Havas London.

Havas and Vivendi are the Ross and Rachel of the business world. Just get them together already!

-LG topped the list of advertisers who spent the most on new broadcast creative last week.

-Creative crisis manager Mark Wnek explains “Why Advertising Urgently Needs More Weird.”

-ESPN’s recent woes demonstrate that while TV is still “the biggest revenue game in town,” that revenue continues to shrink.

Slowdown in North America Impacts WPP in Q1


WPP CEO Martin Sorrell blamed an ultra-competitive market and weaker performances by its clients for a 3% drop in North American like-for-like revenue in the first quarter of 2017.

Like-for-like revenue across the group, excluding acquisitions, was up just 0.2% in the first quarter of the year, although the overall picture was stronger, with total revenue up 1.2% to $4.457 billion.

Speaking to analysts at a results presentation, Sorrell said, “In our analysis of the top 20 clients, it’s clear that the U.S. performance of our clients is not as good as the international performance.”

Continue reading at AdAge.com

Pedigree Remarkably Flips the Script in Its Latest Pet Adoption Ad

They press their faces against metal bars, pawing at the doors of their cages, straining to attract a visitor’s attention, hoping to be chosen for a warm, loving forever home. That’s the basic setup of “Pick Me,” BBDO New York’s latest pet-adoption spot for Pedigree. Yes, the visuals are designed to play on our emotions,…

Toyota: Crossover the world

An unprecedented collaboration of Japan’s most renowned manga artists fuels the latest campaign for Toyota. To conclude all of the four videos the Poland-based studio Juice created the ad featuring some of the country’s dearest characters including Chun-Li, Ryu, and our favorite, alien robots.

Juice | TOYOTA C-HR Crossover the world

Video of Juice | TOYOTA C-HR Crossover the world

The Lenz App

Lead Prospects To The Funnel of Love

What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […]

The post Lead Prospects To The Funnel of Love appeared first on AdPulp.

Greenpeace assopra “velinhas” para comemorar 25 anos no Brasil

Para comemorar seus 25 anos de atuação no Brasil, o Greenpeace mostra que continua assoprando “velinhas” indesejadas.

O filme acima, intitulado “Parabéns”, faz alusão ao aniversário da ONG, que chegou no país no mesmo ano da Eco-92, e ao trabalho de combate a degradação ambiental. No final, o Greenpeace lembra que é 100% independente de instituições, políticos e empresas, e pede doações.



“Das poucas dezenas de apoiadores em 1992, chegamos em 2017 com 65 mil doadores individuais, 10 grupos de voluntários em diferentes cidades e mais de três milhões de ciberativistas”, diz Renato Guimaraes, Diretor de Engajamento do Greenpeace Brasil. “Parece muito, mas precisamos de mais pessoas apoiando e participando de nossas ações. O apoio de cada pessoa é fundamental para permitir a nossa independência e garantir que possamos desafiar governos e corporações pela proteção do meio ambiente e da vida para todos nós.”

Criada pela Y&R, a campanha será veiculado esta semana na TV, internet e cinema.

> LEIA MAIS: Greenpeace assopra “velinhas” para comemorar 25 anos no Brasil

Ergonomic Sock-Inspired Sneakers – The Primeknit NMD Omega Sock Shoes Look Stylish and Feel Cozy (GALLERY)

(TrendHunter.com) Socks are often worn inside sneakers, but the Primeknit NMD Omega sock shoes aim to change this with a design that blends the two products together. Designed by Antoine Beynel, the Primeknit NMD…

Cutesy Woodland Cottages – The Wooden House by Studio PIKAPLUS Sits in the Hills of Slovenia (GALLERY)

(TrendHunter.com) Though small, size is an integral part of the charm behind Studio PIKAPLUS’s ‘The Wooden House.’ The quaint Slovenian cottage sits in a valley among the hills of Kanji Dol, a rural…

Conceptual Touchscreen Keyboard Laptops – This MacBook Pro 2018 Concept Features a Touchpad Keyboard (GALLERY)

(TrendHunter.com) Fans of Apple have been eagerly awaiting a new design for the Pro series of its MacBook lineup, so this MacBook Pro 2018 concept comes as a welcome design for users to ogle over until a real…

Tribal Worldwide London boosts senior team with promotions and a hire

Tribal Worldwide has promoted its managing director, Tom Roberts, to chief executive.

Dentsu tops D&AD pencil haul

Dentsu is the top awarded agency of this year’s D&AD festival, in which 733 pencils were awarded in total.

Andy Duncan steps down as Camelot CEO

Camelot chief executive Andy Duncan is leaving after six years with the National Lottery operator.

Feature: The Other Side of Anne of Green Gables

A new Netflix series aims to explore the trauma behind the heroine. Is there a risk to rewriting a beloved book?

Campaign TV: Why nightlife is crucial to creativity

A vibrant nightlife is a key ingredient in fostering creativity in cities, says the night mayor of Amsterdam.

Why Advertising Urgently Needs More Weird. (Or, the Dark Side of Agency Culture)


I wonder how today’s marketers would handle possibly the greatest ad agency creative chief of all time, the late great Paul Arden of Saatchi & Saatchi London, who allegedly locked all the footage from a TV shoot in a safe to stop the client changing it. As far as I know, it remains in that safe today.

Oh, and by the way: that was one of Arden’s lesser stunts.

Creative brilliance and weirdness go hand-in-hand — sadly for our ever-increasingly corporatized ad agency industry.

Continue reading at AdAge.com

This Startup's Expansion Could Pave the Way for More Innovative Retail


As consumers grow weary of basic stores, one modernized retail concept is sailing forwardwith the help of a ferry motor.

The New Stand, the 18-month-old shop developed by Mother New York co-founder Andrew Deitchman, is planning an expansion beyond its stationary stores into New York City’s new ferry fleet. Earlier this year, the New Stand signed a six-year contract with ferry operator Hornblower Cruises & Events to open 90-square-foot concession-type stores on all 20 boatsthe first two, servicing the Rockaways and East River, will begin running on Monday.

The new locations will sell refreshments like cold-brew coffee, wine, beer and liquor, as well as sandwiches from trendy New York brands. The best part for the retailer thoughit has a captive audience that can’t go anywhere.

Continue reading at AdAge.com

Top 50 Packaging Trends in May – From Candied Flower Gift Boxes to Biodegradable Packing Peanuts (TOPLIST)

(TrendHunter.com) May 2017 packaging trends reveal the increase in more creative products that require packaging, as well as eco-friendly products that have traditionally been harmful to the environment.

One such…

Just Eat to sponsor The X Factor in £30m broadcast deal

Just Eat will sponsor ITV’s The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways.

Architectural Emoji Decorations – Attika Architeckten Added Unique Grotesques to a Building (GALLERY)

(TrendHunter.com) Emojis can be found in many places beyond one’s computer or smartphone keyboard, including a mixed-use building by Attika Architeckten in Amersfoort, the Netherlands.

Grotesques, typically…