Hasta La Creative!

Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]

The post Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu appeared first on AdPulp.

Los Angeles independent agency Mistress continues the campaign it launched last month for Discover Los Angeles, the city’s official destination marketing organization, with the 30-second spot, “Electric.”

As with past efforts “Magic” and “Chill,” the one word titled spot aims to evoke the feelings and emotions of the city. “Electric” depicts a sunny day on Venice Beachand all the possibilities therein, as a parade of bikers show off.
We’re not sure what those plumes of colorful smoke are all about, but that skateboarder certainly gets some hangtime. “Electric” isvery much in the same vein as the campaign’s previous efforts, although mining a much different mood than the tranquil “Chill.” It certainly makes La La Land seem pretty appealing, particularly as we’re still months away from beach weather here on the East Coast.

Credits:
Client: Discover Los Angeles
Agency: Mistress
Director: Floria Sigismondi
Production Company: Believe Media
Executive Producer: Jannie McInnes
Executive Producer: Liz Silver
Executive Producer: Luke Thorton
Head Of Production: Vitaly Koshman
Director Of Photography: Starr Whitesides
1St AD: Freddie Childress
Production Designer: Kristen Vallow
Stylist: Marjan Malakpour
Hair: Pamela Neal
Makeup: Mynxii White

TJX Cos., parent to Marshalls, T.J. Maxx, HomeGoods and Sierra Trading Post, has hired WPP media agency Mindshare as its media agency of record for all brands in the U.S., according to people with knowledge of the matter.

Mindshare, which deferred comment to TJX, is expected to begin working on the off-price brands immediately, including media planning, buying and analytics. Pile & Co. supported the review, Ad Age learned.

“The media industry has changed significantly in recent years and we wanted to ensure that as the landscape evolves, media support for our T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post chains helps position our businesses for continued growth,” said a TJX spokeswoman. “With that goal in mind, TJX has made the decision to place its media account with Mindshare. We are extremely grateful to the media-buying agencies that have served our company well for many years.”

Continue reading at AdAge.com

TJX Cos., parent to Marshalls, T.J. Maxx, HomeGoods and Sierra Trading Post, has hired WPP media agency Mindshare as its media agency of record for all brands in the U.S., according to people with knowledge of the matter.

Mindshare, which deferred comment to TJX, is expected to begin working on the off-price brands immediately, including media planning, buying and analytics. Pile & Co. supported the review, Ad Age learned. Representatives from Pile & Co. and TJX were not immediately available for comment.

Prior to Mindshare, TJX worked with Hill Holliday’s media shop Trilia. Representatives from Trilia were not immediately available for comment.

Continue reading at AdAge.com

The cable channel will broadcast a new drama series based on the author’s “My Brilliant Friend,” HBO announced on Thursday.

Team One launched a spot for the 2018 Lexus LC, entitled “Lane Valet.”

“Lane Valet was conceived by top Lexus engineers who understand the importance of safe and steady driving conditions,” Lexus general manager, product and consumer marketing Brian Bolain said in a statement. “An appropriate vehicle speed without excessive braking offers optimal fuel efficiency, better traffic flow and decreased driver frustration. We’re just trying to give everyone the best possible driving experience.”

The spot shows a man cruising down the highway in his Lexus LC when he’s confronted with a driver camped out in the left lane going well below the speed of traffic. No problem, he just presses the car’s “Lane Valet” button and the slowpoke is moved over so that the Lexus driver can pass.

As the Lexus driver waves and passes, fine print reads “Imaginary technology. Do not attempt. Duh.”

“Team One loves problem-solving advertising messages, and Lane Valet is a contemporary solution to a known and relatable challenge,” Team One group creative director Craig Crawford said in a statement. “Broadcast placements show a commitment to innovation, and when you want to make a great car commercial you go to a great car director like Tim Damon.”

“Lane Valet” will make its broadcast debut this Saturday (which, of course, is April Fools’ Day) during CBS’ coverage of game 2 of the NCAA Men’s Final Four, on Comedy Central and during an encore presentation of Saturday Night Live on NBC.

Credits:
Team One Credits
Chris Graves, Chief Creative Officer
Craig Crawford, Group Creative Director
Jon Ruppel, Creative Director
Tyler Doupe, Creative Director
Brian Doyle, Associate Creative Director
Laura Schluckebier. Project Manager
Brooke Bauer, Lexus.com Project Manager
Pilar Leff, Senior Producer
Laura Cray, Associate Producer
Robin Watkins, Management Supervisor
Kellen Laker, Account Executive
Gayle Tomita-Oswald, Account Director
Bryan Cook, Executive Content Producer
Gina Grosso, Associate Director of Multimedia
Kevin Warnecke, Associate Producer
Sergio Maggi, Editor
Rob Johnston, Motion Graphics Manager
Rebecca Foster, Group Media Director
Julie Scher, Associate Media Director
Rachel Bensimon, Media Planner
Meg Seiler, SVP, Director of Public Relations
Daphne Dobbs, PR Account Director
Kat Kirsch, PR Management Supervisor
Elizabeth Held, PR Senior Account Executive
Jessica Solorzano, Business Affairs Manager
Sophia Foroudastan, Digital Strategist
Corey McKinney, Manager, Product Insights

Production Company: Square Planet Media
Tim Damon, Director/Owner
Kendra Wester, Executive Producer
John Urso, Comptroller