When we talk about health, we think in the physical part and sometimes we forgot that our emotional health is the guide for all the body. The movie that we shoot for UNIMED Cuiabá, is about it, and the life reconstruction either showing two kinds of real characters of senior age that lived a lot, but still have so much to live.
The companies cited concerns that Google was not doing enough to prevent brands from appearing next to offensive material, like hate speech.
The extension, which will keep Mr. Iger at Disney until 2019, reflected the difficulty the company has had identifying a successor.
Read about how the other side thinks. We have collected political writing from around the web and across ideologies.
Leo Burnett Toronto launched a campaign for Reel Canada’s National Canadian Film Day 150, which takes place on April 19, promoting the festival as “The world’s largest film festival. Ever.”
One 60-second cinema spot, which was directed by Don McKellar, stars Sandra Oh as “The Woman Who Can’t Lie.” The part of Esther Park’s brain that filters thoughts is missing, a voiceover informs viewers during the Wes Anderson-esque introduction to the character at the beginning of the spot. This led her to tell her father, “Mom says a lot of demeaning things about you when you’re not around” as a child. As an adult, she’s brutally honest about everything from an acquaintance’s gum-to-lip ratio to her partner’s sexual performance.
What does the character have to do with National Canadian Film Day 150? Well, if Esther Park gives it her seal of approval, then it must be good, right? (She saw them, “they’re fantastic.”)
The campaign’s other spot, directed by Atom Egoyan, features another quirky character, “The Man Who Was Always Late,” as portrayed by Vinay Virmani. Not as successful as its counterpart, the spot struggles to establish a meaningful connection between the character and the festival. At its conclusion, he arrives at Canadian Film Day 150 a day late. But, you know, you should try to get there on time.
The campaign launches today with the debut of the two cinema spots and will run through April 19, the day of the festival. OOH executions proudly declaring “Our films come from here” will also support the effort.
Credits:
Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca
Production Company: Skin + Bones
Executive Producer: Dan Ford
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone
Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Audio House: SNDWRX
Audio Producer: Didier Tovel
Colour: Alter Ego
Colourist: Eric Whipp
Droga5 founder David Droga has a simple formula for an agency to keep current: Move at the speed of your clients’ demands.
Droga5 is on Ad Age’s Agency A-List, and will be among those honored at the Ad Age Agency A-List and Creativity Awards on April 19 in New York.
AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe.
In the context of yesterday’s terror attack at the Houses of Parliament in London, Hamish Nicklin, chief revenue officer at Guardian News and Media, suggested that the debate, originally titled, ‘If advertising is funding terror, what should we do differently?” should instead ask how advertising and the internet can create a safe, premium environment for marketers.
Blaming the big players for everything is clearly not the answer. Mr. Nicklin suggested that Google and Facebook are just “the tip of the iceberg,” while Anthony Katsur, president of Sonobi, a direct audience platform that works with media companies and not through exchanges, said the issue is about the whole ad tech industry, which, he claimed, is supported by “layers of obfuscation between the brand and the consumer Suppliers supplying suppliers, supplying suppliers.”
McDonald’s Corp. said Bob Rupczynski has joined in the newly created role of Global VP-media and customer relationship management, as the world’s largest restaurant company sharpens its focus on connecting with its customers.
Mr. Rupczynski’s move to McDonald’s comes just four months after he joined Mondelez International Inc. as VP-head of global media and digital, after years at Kraft Heinz Co., where his last role was VP-media, data, and CRM. His move to McDonald’s was first reported by the Wall Street Journal.
Mr. Rupczynski reports to McDonald’s Exec VP and Global Chief Marketing Officer Silvia Lagnado. McDonald’s said he will work on accelerating the company’s push to “target, personalize and optimize its marketing effort.”
AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe.
In the context of yesterday’s terror attack at the Houses of Parliament in London, Hamish Nicklin, chief revenue officer at Guardian News and Media, suggested that the debate, originally titled, ‘If advertising is funding terror, what should we do differently?” should instead ask how advertising and the internet can create a safe, premium environment for marketers.
Blaming the big players for everything is clearly not the answer. Mr. Nicklin suggested that Google and Facebook are just “the tip of the iceberg,” while Anthony Katsur, president of Sonobi, a direct audience platform that works with media companies and not through exchanges, said the issue is about the whole ad tech industry, which, he claimed, is supported by “layers of obfuscation between the brand and the consumer Suppliers supplying suppliers, supplying suppliers.”
Slowly becoming famous for being the Comic-Con of short films, movies, music, and talks on a variety of topics, SXSW has ended, but not without a recap of the best moments. From politics to technology, and numerous other topics of conversation, the event offered something for everyone.
Celebrating the convergence of the interactive, film, and music industries, SXSW happens yearly to help creative people achieve their goals. The event educates and inspires people on a variety of topics. If you couldn’t make it this year, but still want to know about the highlights, please read on.
Thousands visit SXSW for its incredible insight into what the film industry is concocting for the year to come. In the past, films such as Furious 7 and Trainwreck hit the screens in Austin before being screened in cinemas across the country. Because I can’t go through all the amazing films and TV shows from this years, here’s some of the top rated shows from the event:
SXSW wasn’t just about the films themselves. Film keynote speakers took to the stage, highlighting some of the most important questions the film industry is facing today. Some of the most prominent ones included:
Music also made a serious boom this year, with performances of all genres from a huge variety of artists from across the country. Some of the most-talked-about artists from SXSW 2017 include:
Film wasn’t the only industry to bring in the experts. SXSW had some amazing music figures take the stage, not to play their music, but to share their views and personal experiences. One keynote speaker that stood out from the crowd was Neil Rodgers, who spoke about discovery and how he and others can, and did, make it happen.
Aside from film and music, SXSW welcomed a number of talks, panels, and workshops to the event, all of which shared their views and proven methods for success in a variety of industries. Some of these included, but were not limited to:
SXSW 2017 was a perfect opportunity for marketers, musicians, filmmakers, and all types of industry professionals to come and learn from the best. Here’s a few of the better sessions I attended:
Although SXSW maintained its focus on tech and innovation, a new topic seemed to dissipate throughout the event: how some tech has not made the world a better place. This was especially apparent as Julia Ioffe and Rabbi Mordechai Lightstone honestly discussed the rise of antisemitism online.
But, it wasn’t just these two who felt people should be aware of how tech can be used in a negative way. Other panels and talks included:
With the above in mind, it is worth noting that one of the most prominent and original launches at SXSW this year was an Anti-Defamation League Command Center for fighting cyber-hate.
As with every SXSW event, the music and film industries came in strong, launching a variety of amazing movies, TV shows, and albums that everyone will be waiting for with anticipation in 2017.
But, this year took a different twist to other ones’, with more being openly discussed on the negative impact of technology and the internet, as well as its advantages. With this unexpected twist, I’m really looking forward to what 2018 has in store and whether or not the audience from 2017 will take into account some of these new views and insights.
As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that […]
The post Film At 150 appeared first on AdPulp.
Brainlabs’ chief explains why he won’t be advising clients to pull ad spend off Google.
Em junho deste ano o conjunto de ícones que usamos para ilustrar nossas conversas vai receber um update. O conjunto de Emojis chegará na sua versão 5.0 e com ela uma série de 69 novos emojis passam a integrar a galeria, entre eles os emojis de elfos, fadas, sereias e até zumbis. Além de novos […]
> LEIA MAIS: Os próximos emojis desse ano incluem fadas, sereias, elfos e zumbis
You’ve been on those conference calls with clients–the ones where you go around and around in circles, trying to nail down the brief, only to get so much confusing and conflicting information that you come away hopelessly pretzeled. Aardman directors have been there. And today, the animation company–perhaps still best known for Wallace & Gromit,…
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